1. Adrian Pittman Module 09 Midwest Digital Conference
Starting With “Why”
What every child knows about the
art of the question and what we
need to remember

2. Starting With “Why” Module 09 Midwest Digital Conference
The Challenges
• Lack of knowledge, familiarity with chosen tool(s)
• Inadequate budget or time to execute plan
• Inadequate human and physical resources to
execute plan

3. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
The “Fundamental Five”
Who
What
When
Where
Why

4. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Know the “Why”

5. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
The Questions
• Why this implementation?
• Why these expectations?
• Why this tool?

6. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Reasons for not not asking:
• Busy
• Fear
• Assumptions

7. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
The Rewards
• Executable, measurable strategy
• Efficient implementation
• Scalability

8. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Know Thy Tools

9. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
To be effective, we must
be familiar with the tools
we use.

10. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Without the careful evaluation of
existing and planned technology
implementations, the likelihood of
failure increases exponentially.

11. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
The Early Adapter Makes
the Connection

12. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Business (like life)
is always changing.

13. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Are we adaptable:
willing to adopt
new practices?

14. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Most large implementation budgets allocate less
that five percent of the overall budget to change
management issues like training and
communication.
A good budget is somewhere around 10%.

15. Starting With quot;Whyquot; Module 09 Midwest Digital Conference
Putting it all together:
• Determine exactly what you want
to accomplish and validate your goals
• Identify your technology starting point
• Adapt and make the necessary internal
changes to implement the new system