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all rights reserved © by Mattmo 2010
Introduction


About us
With offices in Amsterdam and Shanghai, Mattmo Brand Value Creators has over
15 years of experience in brand strategies, brand concepts, visual communication
and design.

Our strategies and concepts are cross-medially translated into print, web and
motion.




                                                              all rights reserved © by Mattmo 2010
Global Portfolio




  all rights reserved © by Mattmo 2010
Selection of our clients in China


L’Oreal




Mattmo has created a new campaign for L'Oreal's Helena Rubinstein brand in
China, kicking off with an exclusive trip to Barcelona for the top Chinese beauty
journalists.

This luxurious cosmetic and beauty product line carries the innovations of today
but also has a twist: the avant-garde boundary breaking powerful character of its
female founder Helena Rubinstein.


                                                              all rights reserved © by Mattmo 2010
Selection of our clients in China


Asianera




For the Chinese tableware company Asianera, Mattmo created the brand strategy
and complete brand concept.

Through creating a complete visual identity together with various
communication tools like a corporate website, shop designs and different
brochures, Mattmo accomplished to crate more consistency, visibility and added
value for the brand Asianera.


                                                           all rights reserved © by Mattmo 2010
Selection of our clients in China


World Expo 2010 – Dutch Pavilion




For the Dutch pavilion of the World Expo 2010 in Shanghai, Mattmo created the
food packaging design commissioned by Maison van den Boer.

We did research to minimize the footprint for the environment.
The design is a modern illustrative twist on the traditional image of the
Netherlands.



                                                               all rights reserved © by Mattmo 2010
Selection of our clients in China


MediaMarkt




For iMediate, Mattmo created the magazine Mediazine China .

Mediazine China was published in Shanghai for the opening of the first
Mediamarkt store in China.




                                                            all rights reserved © by Mattmo 2010
Selection of our clients in China


DSM




For DSM China, Mattmo and their partner Northern Light created a Brand
Experience in Shanghai.

The offices and R&D buildings of DSM are totally restructured into a inspiring
multi-purpose exploration space.

Mattmo's concept 'DSM Touches You' is being integrated into every detail.


                                                             all rights reserved © by Mattmo 2010
Selection of our clients in China


TNT




TNT China cares about their employees and their clients, therefore they invited
them together with their families to the TNT Family days at the Dutch pavilion at
the World Expo in Shanghai.

For our partner DVP China, a Dutch event company we created the visual
identity, an online tool and several other deliverables like maps, passports and
other gadgets.


                                                              all rights reserved © by Mattmo 2010
Selection of our clients in China


Archasia




Archasia is a Taiwanese architecture company based in Shanghai and Taipei.
Mattmo designed and developed their new corporate website.

The website was launched in three different languages: English and both
simplified and traditional Chinese.




                                                            all rights reserved © by Mattmo 2010
Selection of our clients in China


Globalinked




Globalinked is an international network organization for young people interested
in global issues and creating sustainable ideas.

Mattmo developed their complete brand strategy and created the different visual
identities for the brand Globalinked and two of their sub-brands Impact and
Sparks.

Recently we launched their new website: www.impactshanghai.org

                                                            all rights reserved © by Mattmo 2010
Selection of our clients in China


Bencham




For the Benelux Chamber of Commerce in China, Mattmo created a new visual
identity and their sub identity of their World Expo events.

The design is based on the Dutch monarchy, the crown of the Dutch pavilion and
rooftop of the Westin hotel where the events take place and the Dutch pavilion.




                                                           all rights reserved © by Mattmo 2010
Selection of our clients in China


Anna Banana




For Anna Banana, Mattmo created a concept and visual identity.

We created an identity based on the new social metropolitan values where
authenticity, small scale, the individual, and the connection to the
neighbourhood are the key issues.




                                                           all rights reserved © by Mattmo 2010
Selection of our clients in China


Dutch Design Expo




For the Dutch Design Expo, Mattmo created the strategy, the concept and the
design. This expo was part of the Shanghai International Creative Industry Week
in Shanghai.

The Dutch Design Expo 2008 has been organised by the Consulate General of the
Kingdom of the Netherlands in Shanghai, FAR Architecture Center Shanghai and
Mattmo.


                                                           all rights reserved © by Mattmo 2010
Selection of our clients in China


Agricultural Bank of China




For the architectural company Archasia Design Group, Mattmo created a concept
for the Agricultural bank of China, situated in an art deco building at the Bund in
Shanghai.

We created a multi-issue space plan and developed the base for the interior
design. In addition we made a combination of public and private membership
floors. The slogan proposal was "We take it personal".


                                                              all rights reserved © by Mattmo 2010
Selection of our clients in China


Shanghai Metro – M7




Mattmo and Archasia Design Group Shanghai won the competition to create five
main metro stations for the new M7 metro line in Shanghai, China.

Mattmo created a strategy in which the new M7 line concept creates City
Branding opportunities for the City of Shanghai. We developed concepts for
interactive environments and multi-issue spaces.
in Shanghai.


                                                           all rights reserved © by Mattmo 2010
for our latest projects check:

     www.mattmo.com




                                 all rights reserved © by Mattmo 2010

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About Mattmo China Complete

  • 1. all rights reserved © by Mattmo 2010
  • 2. Introduction About us With offices in Amsterdam and Shanghai, Mattmo Brand Value Creators has over 15 years of experience in brand strategies, brand concepts, visual communication and design. Our strategies and concepts are cross-medially translated into print, web and motion. all rights reserved © by Mattmo 2010
  • 3. Global Portfolio all rights reserved © by Mattmo 2010
  • 4. Selection of our clients in China L’Oreal Mattmo has created a new campaign for L'Oreal's Helena Rubinstein brand in China, kicking off with an exclusive trip to Barcelona for the top Chinese beauty journalists. This luxurious cosmetic and beauty product line carries the innovations of today but also has a twist: the avant-garde boundary breaking powerful character of its female founder Helena Rubinstein. all rights reserved © by Mattmo 2010
  • 5. Selection of our clients in China Asianera For the Chinese tableware company Asianera, Mattmo created the brand strategy and complete brand concept. Through creating a complete visual identity together with various communication tools like a corporate website, shop designs and different brochures, Mattmo accomplished to crate more consistency, visibility and added value for the brand Asianera. all rights reserved © by Mattmo 2010
  • 6. Selection of our clients in China World Expo 2010 – Dutch Pavilion For the Dutch pavilion of the World Expo 2010 in Shanghai, Mattmo created the food packaging design commissioned by Maison van den Boer. We did research to minimize the footprint for the environment. The design is a modern illustrative twist on the traditional image of the Netherlands. all rights reserved © by Mattmo 2010
  • 7. Selection of our clients in China MediaMarkt For iMediate, Mattmo created the magazine Mediazine China . Mediazine China was published in Shanghai for the opening of the first Mediamarkt store in China. all rights reserved © by Mattmo 2010
  • 8. Selection of our clients in China DSM For DSM China, Mattmo and their partner Northern Light created a Brand Experience in Shanghai. The offices and R&D buildings of DSM are totally restructured into a inspiring multi-purpose exploration space. Mattmo's concept 'DSM Touches You' is being integrated into every detail. all rights reserved © by Mattmo 2010
  • 9. Selection of our clients in China TNT TNT China cares about their employees and their clients, therefore they invited them together with their families to the TNT Family days at the Dutch pavilion at the World Expo in Shanghai. For our partner DVP China, a Dutch event company we created the visual identity, an online tool and several other deliverables like maps, passports and other gadgets. all rights reserved © by Mattmo 2010
  • 10. Selection of our clients in China Archasia Archasia is a Taiwanese architecture company based in Shanghai and Taipei. Mattmo designed and developed their new corporate website. The website was launched in three different languages: English and both simplified and traditional Chinese. all rights reserved © by Mattmo 2010
  • 11. Selection of our clients in China Globalinked Globalinked is an international network organization for young people interested in global issues and creating sustainable ideas. Mattmo developed their complete brand strategy and created the different visual identities for the brand Globalinked and two of their sub-brands Impact and Sparks. Recently we launched their new website: www.impactshanghai.org all rights reserved © by Mattmo 2010
  • 12. Selection of our clients in China Bencham For the Benelux Chamber of Commerce in China, Mattmo created a new visual identity and their sub identity of their World Expo events. The design is based on the Dutch monarchy, the crown of the Dutch pavilion and rooftop of the Westin hotel where the events take place and the Dutch pavilion. all rights reserved © by Mattmo 2010
  • 13. Selection of our clients in China Anna Banana For Anna Banana, Mattmo created a concept and visual identity. We created an identity based on the new social metropolitan values where authenticity, small scale, the individual, and the connection to the neighbourhood are the key issues. all rights reserved © by Mattmo 2010
  • 14. Selection of our clients in China Dutch Design Expo For the Dutch Design Expo, Mattmo created the strategy, the concept and the design. This expo was part of the Shanghai International Creative Industry Week in Shanghai. The Dutch Design Expo 2008 has been organised by the Consulate General of the Kingdom of the Netherlands in Shanghai, FAR Architecture Center Shanghai and Mattmo. all rights reserved © by Mattmo 2010
  • 15. Selection of our clients in China Agricultural Bank of China For the architectural company Archasia Design Group, Mattmo created a concept for the Agricultural bank of China, situated in an art deco building at the Bund in Shanghai. We created a multi-issue space plan and developed the base for the interior design. In addition we made a combination of public and private membership floors. The slogan proposal was "We take it personal". all rights reserved © by Mattmo 2010
  • 16. Selection of our clients in China Shanghai Metro – M7 Mattmo and Archasia Design Group Shanghai won the competition to create five main metro stations for the new M7 metro line in Shanghai, China. Mattmo created a strategy in which the new M7 line concept creates City Branding opportunities for the City of Shanghai. We developed concepts for interactive environments and multi-issue spaces. in Shanghai. all rights reserved © by Mattmo 2010
  • 17. for our latest projects check: www.mattmo.com all rights reserved © by Mattmo 2010