The slide briefly introduces the features of design thinking.

1. 設計思考 簡介
DESIGNTHINKING IN A NUT SHELL
Hsien-HuiTang
TaiwanTech Design
blog.drhhtang.net

2. Completing Different ill-defined
Problems Using Designerly Ways
of Thinking
利⽤用設計師所使⽤用的⼯工作思考⽅方式
解決定義不良的問題

3. WHAT IS DESIGNTHINKING ?

4. CONCEPTS
+
HAND-ON EXPERIENCE

5. FUNDAMENTAL ELEMENTS
•⼯工學 ENGINEERING: Applied Mechanics (tangible), Information Science (intangible)
•商學 BUSINESS: Users (tangible), Business Model (intangible)
•美學 AESTHETICS: Presentation (tangible), Innovative Concept Develop (intangible)
•技術可⾏行性 Feasibility, 商業價值性Viability, ⽤用⼾戶渴求性 Desirability

6. MULTIDISCIPLINARYTEAM

7. DAVINCI -TYPE
•Computer Science Bachelor + Design Master
•雙主修 設計-電機 / 設計-管理 / 設計-資⼯工 / 設計-機械
•D. Norman 設計-資⼯工 & 設計-⼼心理

8. T - SHAPED PERSON
deep understanding of your own domain
passion and tools for working other disciplinary & empathy

10. CONNECTION
•User-oriented Innovation
•Multidisciplinary Collaboration
•Multiple Rapid Prototyping
•Passion to go through the whole process

11. ENGINEERING STUDENTS
•你可以忍受facebook出錯幾次？
•成功⼀一次的概念原型
•Working Beautifully
•dropbox - box.net - sugar sync
•Learn how to work with designers
•drawing, open-minded, user-oriented

12. DESIGN STUDENTS
•你有買過創意無限但是無法實際運⾏行的產品嗎？
•創意概念為主的設計
•如何認識技術，以設計的⾓角度重新描述技術
•如何在技術限制與市場需求下，仍有創意與設計
•Design for Industry can really make change

13. MY EXPERIMENTS
•Master Applied Arts in NCTU
•Phd. Arch Design Cognition Program
•Phd. IT roommate - artificial creativity
•Multidisciplinary Students
•Collaborative Projects with Academic & Industry

14. TYPE
•Marketing Driven
•Engineering Driven
•Design Driven
•UX driven
•⼩小⽶米⼿手機 2 / 2A / 2S 上市 11 個月銷
量突破 1,000 萬台
•沒有管理層 沒有KPI
•讓使⽤用者尖叫的產品
•MIUI

15. technology
hardware
software
eco-system
user experience
the re-interpretation of product meaning
user
INTERFACE
&INTERACTION

16. HOWTO COOPERATE
•environment
•engineer PM UX designer sit together
•internal or external
•culture
•UX is the most important things
•because it is where profits come from

17. COLLABORATION INYAHOO
•YAHOO / HAPPY UX 2013
•collocation is the first step / lots of whiteboard seriously + post-it + 珍珠版 ＋ trust
＋ more goal less role
•AGILE / communicate efficiently / rapid establishment of team building / less travel in
the office less meetings /TRUST
•amazing stuff happens !!

18. USER-ORIENTEDTO UX
•Users as resources to innovation
•User: Needs & Wants
•Useful - Useable - Desirable
•Using design as methods for better life / ⼈人本思想
•情境故事法 -- 使⽤用者經驗

19. RAPID PROTOTYPING
•Rough Prototyping / Paper wire frame
•Keynote / Powerpoint
•Concept Movie / Product Movie
•Live Demo Movie / Xcode
•all the ways to the final products with various prototypes

20. SPEED SPEED SPEED
•騰訊
•1998 100萬⽤用⼾戶
•2013.9 亞洲最⼤大 每月活躍⽤用⼾戶數達8
億1800萬
•微信（WeChat）2億3600萬
•掏寶網 4萬個億 ⼤大陸1/10 GDP
•UX 進⼊入國企
•It only takes one week to duplicate an
excellent APP
•It only takes three to repeat what ⽶米聊
did

21. HOWTO PRACTICE DESIGNTHINKING

22. •3 Days Scenario Workshop
•Advantech / Chang Gung Elderly CultureVillage /
•18 Weeks Scenario Course / User-Oriented Innovative Design
•Engineer students + Design students
•Deeper understanding of designerly ways of thinking
•Year-long Projects / iCAN, NPUI, iListen, Loocare,TripTalk
DIFFERENT KINDS OF EVENTS

23. 智慧⽣生活整合性⼈人才培育專業領域課程
跨領域使⽤用者導向創新設計課程
MULTIDISCIPLINARY USER-ORIENTED INNOVATIVE DESIGN
UOID.DRHHTANG.NET

24. INTROVIDEO

25. MULTIDISCIPLINARY COLLABORATION
TECHNOLOGICAL INNOVATION

26. SCENARIO APPROACH I

27. SCENARIO APPROACH II

28. FEATURES
•From macroscopic view to microscopic view
•Keep users in mind
•Visual and verbal brainstorming
•User Ranges
•Context
•Systematic Innovation

29. PREVIOUS EXPERIENCE
•Scenario can really help resolve the collaborative problems by forcing members
focusing on users
•Really user study can have better results

30. BRAINSTORMING WORKSHOP

31. MULTI-DISCIPLINARY COLLABORATION

32. DESIGN METHOD