Battenhall talk for ahcm annual conference nov 2014

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Drew Benvie

Drew Benvie of Battenhall's talk at the Association for Healthcare Communications and Marketing annual conference 2014

Negócios

Social media 2015
Social media trends and how to make the most of them
Drew Benvie, Battenhall
@batte@nhbaaltl t@endhraelwl @b drewb

INTRODUCTIONS
Origins of social media for communications
@battenhall @drewb

MEDIA LANDSCAPE TODAY
Source: Google / Ipsos Mori
@battenhall @drewb

MEDIA LANDSCAPE TODAY
Source: Battenhall, October 2014
@battenhall @drewb

MEDIA LANDSCAPE TODAY
Source: Ofcom, Aug 2014
@battenhall @drewb

TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
@battenhall @drewb

Overview of the FTSE 100
performance on Twitter
10%!
37%!
6%!
10%!
37%!
Awful!
Verified!
Average at best!
Poor!
Rubbish!
@battenhall @drewb

KEY TRENDS
• Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment
across the board
• More verified Twitter accounts, higher following, and fewer inactive and
unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and
Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
@battenhall @drewb

TOP PERFORMERS
4000000!
3000000!
2000000!
1000000!
0!
Burberry! Coca Cola
HBC!
ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next!
@battenhall @drewb

POWER SHIFTS IN SOCIAL
@battenhall @drewb

GROWTH STORY OF THE DECADE
@battenhall @drewb

MEDIA AND WORLD AFFAIRS
@battenhall @drewb

LIVE SOCIAL MEDIA INSIGHTS
!
@battenhall @drewb

ANALYTICS AND SOCIAL MEDIA DATA
@battenhall @drewb

EXPERIMENT WITH MESSAGING
@battenhall @drewb

NEW TOOLS FOR NEW JOBS
@battenhall @drewb

PREPARING FOR FUTURE SOCIAL
• Set aside 20% of time and resources
• News feeds such as PSFK and Nieman Lab
• Experiment in tools and software
• Constant social audit: ASAP model
• The impact of Generation Z: the Screenagers
@battenhall @drewb

GENERATION Z: SCREENAGERS
“teen social media
use dictates future
trends across all
demographics”
Piper Jaffray, April 2014
@battenhall @drewb

Thank you
@@bbaattetntehanll @hdarewllb @drewb

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Battenhall talk for ahcm annual conference nov 2014

1. Social media 2015 Social media trends and how to make the most of them Drew Benvie, Battenhall @batte@nhbaaltl t@endhraelwl @b drewb

2. INTRODUCTIONS Origins of social media for communications @battenhall @drewb

3. MEDIA LANDSCAPE TODAY Source: Google / Ipsos Mori @battenhall @drewb

4. MEDIA LANDSCAPE TODAY Source: Battenhall, October 2014 @battenhall @drewb

5. MEDIA LANDSCAPE TODAY Source: Ofcom, Aug 2014 @battenhall @drewb

6. THE IMPACT ON UK PLC @battenhall @drewb

7. What next for social media?

8. TWITTER AND THE FTSE100 We started tracking the FTSE 100 in April 2013 18 months of data and our second annual report – battenhall.net/ftse100 @battenhall @drewb

9. Overview of the FTSE 100 performance on Twitter 10%! 37%! 6%! 10%! 37%! Awful! Verified! Average at best! Poor! Rubbish! @battenhall @drewb

10. KEY TRENDS • Companies have improved their use of Twitter for corporate communications, customer service, consumer activation and recruitment across the board • More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands • However, 63% of companies are between awful and average • Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and Sainsbury’s • Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH @battenhall @drewb

11. TOP PERFORMERS 4000000! 3000000! 2000000! 1000000! 0! Burberry! Coca Cola HBC! ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next! @battenhall @drewb

12. SOCIAL MEDIA INFLUENCERS • The role of social media in consumer engagement • Influencers are those with as large and influential audience as the media or as you and your brand • The role of the brand in building reputations through influencer engagement @battenhall @drewb

13. THE NEW INFLUENCERS @battenhall @drewb

14. POWER SHIFTS IN SOCIAL @battenhall @drewb

15. GROWTH STORY OF THE DECADE @battenhall @drewb

16. MEDIA AND WORLD AFFAIRS @battenhall @drewb

17. INTERNET OF THINGS @battenhall @drewb

18. What can we do about these trends?

19. LIVE SOCIAL MEDIA INSIGHTS ! @battenhall @drewb

20. ANALYTICS AND SOCIAL MEDIA DATA @battenhall @drewb

21. EXPERIMENT WITH MESSAGING @battenhall @drewb

22. NEW TOOLS FOR NEW JOBS @battenhall @drewb

23. PREPARING FOR FUTURE SOCIAL • Set aside 20% of time and resources • News feeds such as PSFK and Nieman Lab • Experiment in tools and software • Constant social audit: ASAP model • The impact of Generation Z: the Screenagers @battenhall @drewb

24. GENERATION Z: SCREENAGERS “teen social media use dictates future trends across all demographics” Piper Jaffray, April 2014 @battenhall @drewb

25. Thank you @@bbaattetntehanll @hdarewllb @drewb

Battenhall talk for ahcm annual conference nov 2014

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