How to use Social Media in Scholarly Publishing
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Ideas to meet the challenges facing academic publishers today, including research, academic and medical publishing
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How to use Social Media in Scholarly Publishing
- 1. contact@heidiallen.id.au Heidi Allen Digital Strategy www.heidiallen.id.au
- 2. Building an Online Presence In Publishing
- 3. Web 2.0 ‘moving from static webpages to dynamic and shareable content and social networking’ facilitating communication www.heidiallen.id.au
- 4. Web 3.0 The semantic web It understands You www.heidiallen.id.au
- 6. Some developments affecting Publishing www.heidiallen.id.au
- 7. ‘Vexed future for set texts’ ‘Don't buy that textbook, download it free’ ‘That book cost how much? free textbooks - Flatworld, Free.Ed Net, Maketextbooksaffordable, Connexions, Wikipedia textbooks free learning - rCampus, Nixty - Build your own course, modular learning www.heidiallen.id.au
- 8. Google Books 2M digitized books @ US$8 with the espresso book machine www.heidiallen.id.au
- 9. Publish your own book www.heidiallen.id.au
- 10. Open Course Ware • Tailor-made to each individual • Content free to use and reuse, created by institutions and individuals • Flexible delivery • Peer to peer learning www.heidiallen.id.au
- 11. • ScienceBlogs • ResearchBlogs Aggregators • AcademicEarth • YouTubeEdu www.heidiallen.id.au
- 12. Free online books resulted in over 10% increase in sales of same books www.heidiallen.id.au
- 13. ‘Radiohead made more from In Rainbows than they did Hail to the Thief, they let buyers choose the price or download for free. IT WORKED’ www.heidiallen.id.au
- 14. People want content that is easily accessed, rated and shared www.heidiallen.id.au
- 15. Clicked on link + page asks for subscription = close page + go to another site. Conclusion: Not good business model Jemima Kiss Guardian Newspaper Writer www.heidiallen.id.au
- 16. ‘I really feel like my problem isn’t piracy, it’s obscurity’ NYT www.heidiallen.id.au
- 17. Successful Publishing companies are Technology Companies Michael Nielsen - Is scientific publishing about to be disrupted www.heidiallen.id.au http://michaelnielsen.org/
- 18. Forget Gen Y Gen X is making real change and driving the technology change h"p://www.insocialmedia.com/profiles/blogs/demographic‐breakdown‐of Feb 2009 www.heidiallen.id.au
- 22. Create, Promote and Manage a LinkedIn Group www.heidiallen.id.au
- 25. Social Bookmarking for Research and Connecting www.heidiallen.id.au
- 27. Rate & share www.heidiallen.id.au
- 28. Connecting and sharing with your group www.heidiallen.id.au
- 29. Twitter is a Search Engine Use it for Research www.heidiallen.id.au
- 32. Not only can fans talk to Marvel, but in many cases they can talk to the editor, the writer, or the artist Ryan Penagos @marvel, Editor at Marvel online From the shortyreport.com www.heidiallen.id.au
- 33. Whether you’re a startup or an established company, your customers are probably on Twitter They’re going to complain and praise your company and products in a very public forum How Your Company Can Build A Community on Twitter www.heidiallen.id.au
- 34. Visual Guide to Twitter www.heidiallen.id.au
- 35. Blogs Record & share Increase traffic flow www.heidiallen.id.au
- 37. Networks Connect and share using RSS feeds www.heidiallen.id.au
- 38. Google Reader & Feedly www.heidiallen.id.au
- 39. Is your site a sign post in the desert or a busy intersection www.heidiallen.id.au
- 40. www.heidiallen.id.au theconversationprism.com
- 41. 15 touch points = 15 potential returns on investment www.heidiallen.id.au
- 42. It’s all about SEO Search Engine Optimization www.heidiallen.id.au
- 43. Your Website www.heidiallen.id.au