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Developing an SOA Strategy Jon Plax, salesforce.com Saideep Raj, Accenture Track: IT Executives
Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]
Jon Plax Senior Program Manager, Global Integration Services [email_address] Developing an SOA Strategy Track: IT Executives
Agenda ,[object Object],[object Object],[object Object]
Common IT Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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What is Service Oriented Architecture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of SOA ,[object Object],[object Object],[object Object],[object Object]
Guiding Principles of SOA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Saideep Raj Partner, CRM Global Service Line [email_address] Developing an SOA Strategy Track: IT Executives
SOA: Solving Mission-Critical Business Issues Improve mortgage processing efficiency 20% Requirements and Metrics Process Mortgage Score Application Processes & Segments Conduct Fraud Check Check customer credit Set Up Account Services Data Warehouse CRM System Risk Systems Trading Partners Applications
The SOA trend to SaaS and Composite CRM  Accenture CRM Cornerstone Enterprise  packages Software  as a  Service Niche Composite  CRM Low High High Low Enterprise Data Density  Uniqueness of Business Processes
AppExchange: A key part of an SOA Platform  Accenture CRM Cornerstone Enterprise  packages Software  as a  Service Niche Composite  CRM Low High High Low Enterprise Data Density  Uniqueness of Business Processes
Business Value / TCO Trade-Off Reduction in TCO Business Value Delivered by IT Lower TCO, but loss in differentiated capability Differentiated capability built on common platforms  (lower TCO) Custom Apps Packaged Apps Services Composite Apps Ideal
Executive Value of SOA CEO Challenges ,[object Object],[object Object],[object Object],CIO Challenges ,[object Object],[object Object],COO Challenges ,[object Object],[object Object],[object Object],Simplification on the inside Execution mastery Differentiation on the outside
Different perspectives Systems Integration Technology interoperability; Architecture and  Infrastructure Services Standardization Software Engineers Services Layer Standardization of services Reducing code-based integrations Systems Architects Business Analysts Business Activity Monitoring End-to-end process performance monitoring  Real-time insight and control of business Business  Strategists Business Strategy Bring new products and services to market Improve operational efficiency Increase business value Execute  Business Strategy Leverage existing IT Process Designers Business Process Management Quick delivery of new services Quick automation of business processes
Making It Happen Identify  Driver (Process/ Integration) Assess  Enterprise Architecture Readiness Define SOA  Roadmap  Strategy Execute  SOA Roadmap Govern SOA Journey
Ten Challenges for the CIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identify  Driver (Process/ Integration) Assess  Enterprise Architecture Readiness Define SOA  Roadmap  Strategy Execute  SOA Roadmap Govern SOA Journey
Adoption of SOA is an Incremental Journey Phase 1 Phase 2 Phase 3 Phase 4 Organize and  Strategize Tactical Implementations Enterprise  Service  Bus Based Solution and  SOA Platform SOA Is Industrialized 0-18 months   18–30 months 30–48 months
The Accenture commitment to SOA “ Accenture Unveils Initiative to Accelerate Innovation in Service-Oriented Architecture New R&D activity part of $450 million commitment to SOA initiative CHICAGO; July 19, 2006 – Accenture (NYSE: ACN) plans to invest $450 million over the next three years to accelerate the growth of its service-oriented architecture (SOA) capabilities.  The effort, aimed at helping companies realize the full benefits of service-oriented architecture,  …” ,[object Object],[object Object],[object Object],[object Object]
Jon Plax Senior Program Manager, Global Integration Services [email_address] Case Study Developing an SOA Strategy Track: IT Executives
SOA Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Business Problem Customer’s business strategy is to  Grow and Improve Productivity  by focusing on key sales capabilities, streamlining processes and reducing operational overhead… …  however, the legacy Systems Architecture made implementation of this strategy  Difficult, Costly, and Time Consuming,  and all too often the results were less than optimal. INDUSTRY:  High Tech EMPLOYEES:  40,000 GEOGRAPHY:  Global Fortune 100 Company PRODUCT(S) USED:  SFA # USERS:  5000+
Case Study: Legacy Systems Architecture
Case Study: SOA Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: SOA Principles in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Enterprise IT Planning Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Design Support the Business Value Chain Marketing Quote To Cash Fulfillment Customer Support
Case Study: Business Value Roadmap Reliability, Availability, Scalability Single Sign On Integrated Data Model Application Integration Segmented and Personalized Info Delivery Federated Access Management Business Process Management Workflow/ Business Rules  COMPLEXITY BUSINESS VALUE PLATFORM SERVICES TECHNOLOGY SERVICES BUSINESS SERVICES
Case Study: Services Architecture Vision External Interface Business Processes (BPM) Services (SOA) salesforce.com Custom Data Sources Operational Datastore Enterprise Data Warehouse Data Access Layer Quality and Enrichment Security Monitoring Sales Portal Rich User Interface Salesforce .com B2B Process Process Rules Mobile Synchronization Connectivity and Authorization Metadata
Case Study: SOA Pilot Overview ,[object Object],[object Object],[object Object]
Case Study: SOA Pilot Analysis and Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: SOA Pilot Solution Architecture
Case Study: Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Saideep Raj Partner, CRM Global Service Line Jon Plax Senior Program Manager, Integration Services QUESTION & ANSWER PERIOD Accenture salesforce.com Developing an SOA Strategy Track: IT Executives
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to  26335 In the message body:   Session 221, ####   For example, “ Session 123, 5555 ” Session ID:  221 Session ID # Scores for 4 categories SMS Voting powered by:

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Developing an SOA Strategy

  • 1. Developing an SOA Strategy Jon Plax, salesforce.com Saideep Raj, Accenture Track: IT Executives
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  • 3. Jon Plax Senior Program Manager, Global Integration Services [email_address] Developing an SOA Strategy Track: IT Executives
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  • 10. Saideep Raj Partner, CRM Global Service Line [email_address] Developing an SOA Strategy Track: IT Executives
  • 11. SOA: Solving Mission-Critical Business Issues Improve mortgage processing efficiency 20% Requirements and Metrics Process Mortgage Score Application Processes & Segments Conduct Fraud Check Check customer credit Set Up Account Services Data Warehouse CRM System Risk Systems Trading Partners Applications
  • 12. The SOA trend to SaaS and Composite CRM Accenture CRM Cornerstone Enterprise packages Software as a Service Niche Composite CRM Low High High Low Enterprise Data Density Uniqueness of Business Processes
  • 13. AppExchange: A key part of an SOA Platform Accenture CRM Cornerstone Enterprise packages Software as a Service Niche Composite CRM Low High High Low Enterprise Data Density Uniqueness of Business Processes
  • 14. Business Value / TCO Trade-Off Reduction in TCO Business Value Delivered by IT Lower TCO, but loss in differentiated capability Differentiated capability built on common platforms (lower TCO) Custom Apps Packaged Apps Services Composite Apps Ideal
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  • 16. Different perspectives Systems Integration Technology interoperability; Architecture and Infrastructure Services Standardization Software Engineers Services Layer Standardization of services Reducing code-based integrations Systems Architects Business Analysts Business Activity Monitoring End-to-end process performance monitoring Real-time insight and control of business Business Strategists Business Strategy Bring new products and services to market Improve operational efficiency Increase business value Execute Business Strategy Leverage existing IT Process Designers Business Process Management Quick delivery of new services Quick automation of business processes
  • 17. Making It Happen Identify Driver (Process/ Integration) Assess Enterprise Architecture Readiness Define SOA Roadmap Strategy Execute SOA Roadmap Govern SOA Journey
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  • 19. Adoption of SOA is an Incremental Journey Phase 1 Phase 2 Phase 3 Phase 4 Organize and Strategize Tactical Implementations Enterprise Service Bus Based Solution and SOA Platform SOA Is Industrialized 0-18 months 18–30 months 30–48 months
  • 20.
  • 21. Jon Plax Senior Program Manager, Global Integration Services [email_address] Case Study Developing an SOA Strategy Track: IT Executives
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  • 23. Case Study: Business Problem Customer’s business strategy is to Grow and Improve Productivity by focusing on key sales capabilities, streamlining processes and reducing operational overhead… … however, the legacy Systems Architecture made implementation of this strategy Difficult, Costly, and Time Consuming, and all too often the results were less than optimal. INDUSTRY: High Tech EMPLOYEES: 40,000 GEOGRAPHY: Global Fortune 100 Company PRODUCT(S) USED: SFA # USERS: 5000+
  • 24. Case Study: Legacy Systems Architecture
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  • 28. Case Study: Business Value Roadmap Reliability, Availability, Scalability Single Sign On Integrated Data Model Application Integration Segmented and Personalized Info Delivery Federated Access Management Business Process Management Workflow/ Business Rules COMPLEXITY BUSINESS VALUE PLATFORM SERVICES TECHNOLOGY SERVICES BUSINESS SERVICES
  • 29. Case Study: Services Architecture Vision External Interface Business Processes (BPM) Services (SOA) salesforce.com Custom Data Sources Operational Datastore Enterprise Data Warehouse Data Access Layer Quality and Enrichment Security Monitoring Sales Portal Rich User Interface Salesforce .com B2B Process Process Rules Mobile Synchronization Connectivity and Authorization Metadata
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  • 32. Case Study: SOA Pilot Solution Architecture
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  • 35. Saideep Raj Partner, CRM Global Service Line Jon Plax Senior Program Manager, Integration Services QUESTION & ANSWER PERIOD Accenture salesforce.com Developing an SOA Strategy Track: IT Executives
  • 36.