Social media strategy & best practices workshop
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Social media strategy & best practices workshop
- 1. Social Media Strategy & Best Practices Workshop September 2012 Alan Rosenblatt, Ph.D. AlanRosenblatt@gmail.com @DrDigipol 1-703-282.7157
- 2. Anatomy of a Tweet Latest #Jobs Report numbers likely wrong. Report has been right only once in 30 yrs -by @Golfarb http://wapo.st/QkvYob @TaraMSinclair #econ • 3 ways to make a link in Twitter – @mention – #Hashtag – URL • 140 characters is enough – 9-second soundbyte – Syllogisms – Links to more content – Haikus
- 3. Anatomy of a Tweet (cont)
- 4. Anatomy of a Facebook post • Compelling lead sentence • Include a stand alone image or video • End with a question or call to action
- 5. Anatomy of a Facebook post (URLs v Images)
- 6. Anatomy of a Facebook post (featured post)
- 7. Anatomy of a Pinterest post
- 8. Growing your Twitter audience • Choose: Social strategy vs. Broadcast strategy – Social: Follow & engage with your audience • Follow • Engage • Recommend • Repeat – Broadcast: Not social, 1-way flow of information • Exclusive content • Trusted curation
- 9. Finding people to follow • Directories • Articles that recommend people to follow • Keyword search • Drilling down into Twitter lists and followers/friends of relevant tweeters • Follow/Unfollow tools (TweetSpinner.com)
- 10. Clean your list – Unfollow dead weight • Twitter limits – Until you have 2,000 followers, you can only follow 2,000 – Beyond that, you can follow 15% more than follow you • Purge followers to maintain room to grow – People who don’t follow you back (unless they are interesting) – People who never retweet others – People who SPAM, shills, etc. • Tools: TheTwitCleaner.com, TweetSpinner.com
- 11. Measuring success • Audience engagement – Tweetreach.com – Favstar.fm – Twitter Analytics – Facebook Insights – Klout.com – Twitalyzer.com • Audience quality & size – TwitterCounter.com – Klout.com • Driving web traffic – Bit.ly
- 12. Other tools • When to tweet: Tweriod.com • Monitor & Engage: Tweetdeck, HootSuite, TwitterFall.com • Search: SocialMention.com, IceRocket.com • Hashtags: TagDef.com, Hashtagify.com • Find people: Listorious.com, Tweetbe.at, WeFollow.com, Twiangulate.com
- 13. Social Media Strategy & Best Practices Workshop September 2012 Alan Rosenblatt, Ph.D. AlanRosenblatt@gmail.com @DrDigipol 1-703-282.7157