Presentation at Ideon 2018, Visioning the future https://via.tt.se/pressmeddelande/pressinbjudan-till-visioning-the-future-den-31-maj?publisherId=1951692&releaseId=2712975
1. Finding a future between dystopia and hype
Andreas Bergh & Joakim Wernberg
2. The threatening megatrends
• Urbanization
Crowded cities – declining countryside
• Technology:
The robots are stealing our jobs
• Globalization:
Other people are stealing our jobs too -
and also destroying our economy
6. Urbanization
• 1990s: Hopes that ICT would revive the
countryside
• But ICT makes living in a city so much more fun!
• Substitutes were complements
• The future: A complement to the hectic city life
may well be…
8. AUTOMATIZATION
• Sure – what else is new?
• Jobs are not destroyed, but the nature of job tasks is
changing
It is not about low-skill or high-skill,
It is about routine vs non-routine tasks
• Share of life spent working has been decreasing
• But why do we add leisure time at the end of our
lives?
• Who owns the robots?
10. • Sure – what else is new?
• People who can do some tasks cheaper and/or
better are in some ways similar to robots
• Small firms – big firms, mergers and out-
sourcing, de-industrialization… and then?
• Time for beer!
• Late 19th century: 500 different breweries
• Early 1990s: 20 breweries
• Today: 250.
• China: From the world’s cheap factory to the
world’s investor
Globalization
12. One scenario
• Manufacturing jobs return to the country
side
• Urbanization slows down
• People distribute leisure time (more) evenly
over the lifecycle
13. • Don’t predict just one scenario – predict
several
• Optimize learning – love disagreement
• Don’t wait for the future
• The future is just a sequence of tomorrows: You can predict it
only if you can invent it.
But remember:
14. Thank you!
Andreas Bergh,
Associate professor, economics, Lund university & IFN
Joakim Wernberg,
Research director, Megatrends at the Swedish Entrepreneurship Forum
joakim.wernberg@entreprenorskapsforum.se
Notas do Editor
The promise:
Broadband: live in rural areas, work in the city – without travling there
Basic income! Freedom!
The world is flat! Poverty is falling.
Thirty of the breweries account for 96 percent of the beverage production (beer, cider, bottled water and soft drinks)