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TELEPHONE ETIQUETTES
When do you practice telephone 
etiquette? 
 When answering calls 
 Placing calls 
 Handling business matters over the 
telephone
Before you place calls 
 Be prepared – plan your conversation. 
 Turn away from your computer desk 
or other work. 
 Have your computer switched on. 
 Have pens, pencils and notepaper 
handy.
Answering the phone 
 Answer calls promptly within 3 rings 
 Smile as you pick the phone – the caller will hear it 
in your voice. 
 Project a tone that is enthusiastic, natural, 
attentive and respectful. 
 Greet the caller and identify yourself and your 
business 
 Ask “How may I help you?”
Recognize the Caller 
 People like the sound of their own 
names. 
 The first time you hear the callers 
name, write it down. 
 Then use her or his name during the 
conversation. 
 If you are in doubt about the spelling of 
the caller’s name, ask for the spelling 
or start spelling the name and ask for 
verification.
During the conversation… 
 Enunciate / pronounce clearly 
 Use simple English 
 Avoid slang – uh, hmm, yeah, dude 
 Always speak calmly and choose your words carefully 
 Use all your listening skills 
 Focus all your attention on the caller and the conversation 
 Clarify and check for understanding 
 Use basic phrases of courtesy E.g. “May I help you?” 
“Please”, “Thank You”, “You are welcome”. 
 Do not chew gum or eat during a conversation 
 Do not slam the phone or cut off abruptly 
 Refrain from idle chit chat with customers.
 If there is a problem, project a tone that is 
concerned, empathetic and apologetic. 
 Avoid the five forbidden phrases: 
 “No” - Instead find a way to state the situation 
positively 
 “I don’t know” - instead say “that is a good 
question let me find out for you” 
 “I/we can’t do that” - instead say “this is what I/we 
can do” 
 “You will have to” - instead say “here is how we can 
help you” 
 “Just a second” - instead give a more honest 
estimate of how long it will take you.
Reports to callers 
 “Dr Madhu is on another line, will you wait please?” 
 “He is away from his desk, may I take a message?” 
 “I’m sorry, Dr Madhu is out of office may someone 
else help you? 
 “Dr Ram is in the Finance/HR/Sales department, one 
moment please, I’ll transfer your call.” 
 “I’m sorry to keep you waiting.”
Answering calls for others 
 Identify yourself and the company or person for 
whom you are answering and say “how may I help 
you?” 
 Offer assistance in the absence of others say “she is 
not in today perhaps I can be of assistance. 
 Do not make commitments for others. Say “I’ll 
give him your message when he returns.” 
 Take accurate legible messages with time, date, 
reason for call, urgency, the best time to reach 
them and all other pertinent information. E.g. 
reports to caller.
Transferring Calls 
 Explain the reason for the transfer – “let me 
connect you with Mr. / Ms. / Mrs. xyz 
in______ department. 
 Know your extension numbers so that the 
caller is not kept waiting. 
 Mute the line if you are clarifying any 
information with your colleague etc.
Obtaining the callers name 
 “May I tell Mr. Rao who is calling please?” 
 “May I say who is calling please?” 
 “May I have your name please?” 
Progress reports 
 Mr Rao’s line is still busy do you wish to 
continue waiting? 
 “I’m sorry to keeo you waiting, may I check 
further and call you back?”
Placing someone on hold 
 Make sure that it is for a genuine reason. 
 Ask the caller if he/she would hold, and wait for a 
response rather than assuming the answer is yes. 
 Never keep a caller on hold for more than a 
minute. If you have to take longer than that, 
return to the person and tell them that you will 
have to take a few minutes longer and ask if you 
could call back. 
 When you return to the caller thank them for 
holding
Dealing with angry customers 
 Listen; allow the caller to vent 
 Empathize; acknowledge the person’s feelings 
 Apologize when appropriate. 
 Be positive 
 Solve / suggest generate solutions that you can both agree on 
and if reasonable do it. 
 Remain calm and courteous, do not argue. 
 Do not interrupt. 
 Explain clearly do not make unrealistic promises. 
 Act fast, acting quickly shows that you are sorry and that 
you will handle the issue. 
 Follow up get back to the caller to make sure the problem 
has been solved.
Concluding the call 
 End the conversation with an 
agreement on what is to happen next; 
if you are to follow up do so 
immediately. 
 Thank the caller for calling - for his 
time, invite the caller to call again.
Five Phases of a Call 
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 
Opening 
the 
Call (Greeting 
& 
Introduction) 
Building 
Rapport & 
Identifying 
Customer 
Need 
(Question) 
Collecting/ 
Verifying 
of 
Information 
(Paraphrase) 
Provide 
Customer 
Solutions, 
Alternatives 
or 
Informatio 
n 
Get 
Customer 
Buy-in; 
Establish 
Next Steps; 
Close the call 
(Summarize)
Basic Rule 
 Treat the caller in the manner YOU would 
like to be treated if you were placing the 
calls. 
 Callers should be made to feel important 
and appreciated. 
 Prosperous businesses have learned to 
treat ALL callers as if they were their best 
customers.
Essentials of 
 Use basic good manners 
Be courteous 
Be helpful 
 Treat callers with respect 
Recognize the caller 
Be an active listener
Be an Active Listener 
 Directing your full attention to the caller 
will require you to use effective 
listening techniques. 
 Below are some suggestions to 
improve your listening skills: 
Focus on the caller’s opening statement. 
Let the caller speak without interruption. 
Verify facts and figures. 
Provide feedback to the caller. 
Do not ignore the question. 
Take notes during the call.
Use Good Manners 
1. Answer the telephone, if possible, 
immediate after the first ring, but 
definitely no later than immediately after 
the third ring. 
2. Use proper identification when placing or 
receiving calls. 
3. Give the caller your complete attention.
Use Good Manners 
4. Keep your mouth free of gum or food 
when you talk on the telephone. 
5. Speak clearly and in a positive tone of 
voice to avoid any sense of interruption 
by the caller. 
6. Screen calls tactfully. 
7. Be helpful and follow through.
Use of Good Manners 
8. End telephone calls with a pleasant 
preliminary close. 
• Thank you. 
• I’m glad you called. 
• You’re welcome. 
9. Say “good-bye” to end the conversation. 
Avoid “bye-bye” and “see you later” for 
business calls. 
10. Let the caller hang up first.
Be Courteous 
 Consideration of others. 
 One way we learn about courtesy is 
through first hand experience with 
someone who is not courteous. 
 Treat every call as an important call, every 
caller as an important customer. 
 Being courteous at all times is not easy. In 
a business office, however, it is ALWAYS a 
necessity.
Be Helpful 
 You show your spirit of helpfulness by your 
words, expressions, and actions. 
 Avoid slang expressions used in casual 
conversation. 
Ex. Get with it (Cooperate!) 
 As you help callers, speak with confidence 
to let them know you have the background 
and the skill to assist them. 
 Even though you may have answered the 
same question many times before, avoid 
showing any signs of irritation or boredom.
What does it take to 
Be Helpful? 
 Habit (Make helpfulness a Habit.) 
 Effort (Make an effort to help the caller.) 
 Listen (Listen carefully to what the caller 
wants.) 
 Promise (Keep your promises.) 
 Fairness (Treat all callers fairly.) 
 Understanding (Understand the caller’s 
point of view.) 
 Lifeline (Show concern for the caller.)

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Telephone etiquettes

  • 2.
  • 3. When do you practice telephone etiquette?  When answering calls  Placing calls  Handling business matters over the telephone
  • 4.
  • 5. Before you place calls  Be prepared – plan your conversation.  Turn away from your computer desk or other work.  Have your computer switched on.  Have pens, pencils and notepaper handy.
  • 6. Answering the phone  Answer calls promptly within 3 rings  Smile as you pick the phone – the caller will hear it in your voice.  Project a tone that is enthusiastic, natural, attentive and respectful.  Greet the caller and identify yourself and your business  Ask “How may I help you?”
  • 7. Recognize the Caller  People like the sound of their own names.  The first time you hear the callers name, write it down.  Then use her or his name during the conversation.  If you are in doubt about the spelling of the caller’s name, ask for the spelling or start spelling the name and ask for verification.
  • 8. During the conversation…  Enunciate / pronounce clearly  Use simple English  Avoid slang – uh, hmm, yeah, dude  Always speak calmly and choose your words carefully  Use all your listening skills  Focus all your attention on the caller and the conversation  Clarify and check for understanding  Use basic phrases of courtesy E.g. “May I help you?” “Please”, “Thank You”, “You are welcome”.  Do not chew gum or eat during a conversation  Do not slam the phone or cut off abruptly  Refrain from idle chit chat with customers.
  • 9.  If there is a problem, project a tone that is concerned, empathetic and apologetic.  Avoid the five forbidden phrases:  “No” - Instead find a way to state the situation positively  “I don’t know” - instead say “that is a good question let me find out for you”  “I/we can’t do that” - instead say “this is what I/we can do”  “You will have to” - instead say “here is how we can help you”  “Just a second” - instead give a more honest estimate of how long it will take you.
  • 10. Reports to callers  “Dr Madhu is on another line, will you wait please?”  “He is away from his desk, may I take a message?”  “I’m sorry, Dr Madhu is out of office may someone else help you?  “Dr Ram is in the Finance/HR/Sales department, one moment please, I’ll transfer your call.”  “I’m sorry to keep you waiting.”
  • 11.
  • 12.
  • 13. Answering calls for others  Identify yourself and the company or person for whom you are answering and say “how may I help you?”  Offer assistance in the absence of others say “she is not in today perhaps I can be of assistance.  Do not make commitments for others. Say “I’ll give him your message when he returns.”  Take accurate legible messages with time, date, reason for call, urgency, the best time to reach them and all other pertinent information. E.g. reports to caller.
  • 14. Transferring Calls  Explain the reason for the transfer – “let me connect you with Mr. / Ms. / Mrs. xyz in______ department.  Know your extension numbers so that the caller is not kept waiting.  Mute the line if you are clarifying any information with your colleague etc.
  • 15.
  • 16. Obtaining the callers name  “May I tell Mr. Rao who is calling please?”  “May I say who is calling please?”  “May I have your name please?” Progress reports  Mr Rao’s line is still busy do you wish to continue waiting?  “I’m sorry to keeo you waiting, may I check further and call you back?”
  • 17. Placing someone on hold  Make sure that it is for a genuine reason.  Ask the caller if he/she would hold, and wait for a response rather than assuming the answer is yes.  Never keep a caller on hold for more than a minute. If you have to take longer than that, return to the person and tell them that you will have to take a few minutes longer and ask if you could call back.  When you return to the caller thank them for holding
  • 18. Dealing with angry customers  Listen; allow the caller to vent  Empathize; acknowledge the person’s feelings  Apologize when appropriate.  Be positive  Solve / suggest generate solutions that you can both agree on and if reasonable do it.  Remain calm and courteous, do not argue.  Do not interrupt.  Explain clearly do not make unrealistic promises.  Act fast, acting quickly shows that you are sorry and that you will handle the issue.  Follow up get back to the caller to make sure the problem has been solved.
  • 19. Concluding the call  End the conversation with an agreement on what is to happen next; if you are to follow up do so immediately.  Thank the caller for calling - for his time, invite the caller to call again.
  • 20. Five Phases of a Call Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Opening the Call (Greeting & Introduction) Building Rapport & Identifying Customer Need (Question) Collecting/ Verifying of Information (Paraphrase) Provide Customer Solutions, Alternatives or Informatio n Get Customer Buy-in; Establish Next Steps; Close the call (Summarize)
  • 21. Basic Rule  Treat the caller in the manner YOU would like to be treated if you were placing the calls.  Callers should be made to feel important and appreciated.  Prosperous businesses have learned to treat ALL callers as if they were their best customers.
  • 22. Essentials of  Use basic good manners Be courteous Be helpful  Treat callers with respect Recognize the caller Be an active listener
  • 23. Be an Active Listener  Directing your full attention to the caller will require you to use effective listening techniques.  Below are some suggestions to improve your listening skills: Focus on the caller’s opening statement. Let the caller speak without interruption. Verify facts and figures. Provide feedback to the caller. Do not ignore the question. Take notes during the call.
  • 24. Use Good Manners 1. Answer the telephone, if possible, immediate after the first ring, but definitely no later than immediately after the third ring. 2. Use proper identification when placing or receiving calls. 3. Give the caller your complete attention.
  • 25. Use Good Manners 4. Keep your mouth free of gum or food when you talk on the telephone. 5. Speak clearly and in a positive tone of voice to avoid any sense of interruption by the caller. 6. Screen calls tactfully. 7. Be helpful and follow through.
  • 26. Use of Good Manners 8. End telephone calls with a pleasant preliminary close. • Thank you. • I’m glad you called. • You’re welcome. 9. Say “good-bye” to end the conversation. Avoid “bye-bye” and “see you later” for business calls. 10. Let the caller hang up first.
  • 27. Be Courteous  Consideration of others.  One way we learn about courtesy is through first hand experience with someone who is not courteous.  Treat every call as an important call, every caller as an important customer.  Being courteous at all times is not easy. In a business office, however, it is ALWAYS a necessity.
  • 28. Be Helpful  You show your spirit of helpfulness by your words, expressions, and actions.  Avoid slang expressions used in casual conversation. Ex. Get with it (Cooperate!)  As you help callers, speak with confidence to let them know you have the background and the skill to assist them.  Even though you may have answered the same question many times before, avoid showing any signs of irritation or boredom.
  • 29. What does it take to Be Helpful?  Habit (Make helpfulness a Habit.)  Effort (Make an effort to help the caller.)  Listen (Listen carefully to what the caller wants.)  Promise (Keep your promises.)  Fairness (Treat all callers fairly.)  Understanding (Understand the caller’s point of view.)  Lifeline (Show concern for the caller.)