WordPress is a content management system and blogging platform that allows users to build websites. It is popular because it is versatile with many plugin options, secure with regular upgrades, and user-friendly for visitors. WordPress powers about a quarter of all websites due to its structure and blogging features that appeal to search engines.

2. What is WordPress?
1. A Content Management System (CMS)
2. A blogging software
3. A website building platform

3. Why Choose
WordPress?
1. It is versatile, with plugins to fit your every need.
2. It is secure, with upgrades whenever a security issue is found and fixed by
the community of vounteer developers.
3. It is user-friendly for your visitors.
4. It is easy to update “on-the-fly” when quick changes really matter.
5. It is very customizable in almost every way.
6. It is attractive to Google and friendly to search engines because of the
structure that it is built on, as well as the blogging feature.
7. It is the most popular website Content Management System used in the
world with nearly a quarter of all websites running on WordPress
software.

4. Some Famous Sites
Using WordPress:

5. Portfolio: client websites

6. Full photo background image, Gift Certificate availability in sidebar

7. Frequently updated blog keeps visitors and search engines coming back

8. Testimonials incorporated in the content of pages

9. E-commerce Site with Shopping Cart

10. Shop Page

11. Shopping Cart Page

12. Testimonials with photos of happy customers

13. Links to Trusted Partners

14. E-commerce Site with Different Shopping Cart – Custom Options for Items

15. About Page allows visitors to connect with the business owner on a personal basis

16. Testimonials are very valuable and even better with photos

17. Financial and Tax tips are the focus of regularly-updated blog

18. Staff Photos and Bios help build a connection before client visits the office

19. Interactive Google map allows for quick and easy directions from any location

20. Fishing Guide Blogs Photos from His iPhone as the Action Happens

21. Photo Gallery allows clients to download photos of their charter

22. Captain Jeff includes instructional video for his website visitors

23. Current Interactive Weather plugin displays up-to-date forecast for each river,
along with information, photos, and local lodging information.

24. Educational Community Site for Common Interest Group

25. This owner formats his About Page as a letter

26. Listing and Links to Associations displays credibility

27. Frequently updated blog as Home Page, Convenient Newsletter Sign-up in sidebar

28. About Page conveys history, credentials & associations, Explanation of Reiki

29. Price listings for various items

30. Downloadable order form

31. Services Page describes the many ways he can help potential clients

32. Unique Business Model utilized sub-contracted copywriter to clearly communicate
her message

33. Working with
Kim & the
Co-Creation
Process

34. 1. Initial Consultation
a) History
b) Goals
c) Target Markets
2. Co-creation of design
a) Branding
b) Look and Feel
c) Back and Forth Feedback Process
3. Functionality
a) Plug-ins
b) Widgets
c) Scripts
4. Integration with other media
a) Social Media
b) Video
c) Podcasting

35. 5. Marketing Strategy
a) What has client been doing and has it been working?
b) What can the client do better or differently to get better results?
c) Integrating online and offline marketing
6. Website content
a) Keywords
b) Blogging
c) Images and white space
7. Training
a) Blogging
b) Social Media
c) Marketing
8. Ongoing Partnership with Dramatic Design
a) Hosting
b) Maintenance
c) Technology Upgrades as available
d) Marketing Support

36. www.dramatic-design.com