Leveraging social media for your job hunt
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A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market". Presented by Drake International employee's, Laura Plant and Sandy Sykora
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Leveraging social media for your job hunt
- 1. Leveraging Social Media to Build Credibility in the Labour Market Presented by: Sandy Sykora: Sr. Marketing Coordinator-North America Laura Plant: Manager, Talent Management Solutions
- 2. Introduction Who is Sandy? Digital marketing enthusiast Worked in social media for 5 years Traveler Who is Laura? Talent Management Consultant Work in HR and TM Consulting for 10 years Workplace Behavioural Specialist
- 3. Agenda About our Meetup Group LinkedIn essentials Building your online “brand” Social etiquette for the job hunt Building your online resume (Tools)
- 4. Benefits of a LinkedIn Account Highlighting your work experience Summarizing your top skills Showing your credentials / awards Demonstrating your volunteering efforts
- 5. Demonstrate your Credibility with Recommendations Don’t be afraid to ask! Endorse your colleagues Make them visible on your profile
- 6. Expand your Network Connect with decision-makers and influencers Reconnect with old friends and colleagues Participate in LinkedIn groups to expand your network
- 8. Participate in LinkedIn Groups
- 9. Share information with your network
- 11. Build your Personal Brand What is your “angle”? Think of who you want to connect with in your job search / networking Keep it consistent Use available online tools to help establish your presence
- 13. Write articles on topics that interest you
- 14. Share articles online via social media
- 16. Share articles, opinions and receive feedback from the community
- 18. Follow industry professionals and influencers
- 19. Engage in the conversation
- 20. Welcome others to connect on LinkedIn
- 24. Include your resume (in a creative way)
- 25. Use video to put a face to the name
- 27. Building your Online Resume Use the tools that are available: QR Code Resume Infographic Resume Facebook Resume Video Resume Outsource for creativity
- 28. Connecting the Dots How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates How do I integrate all of my social media? Always link your social media Include on resume / business cards / signature When you update one, update the others How do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation
- 29. Free Resources Blogs: Wordpress.com, blogger.com, tumblr.com, Flavors.me Infographic Resume Builders: Wordle, Hohli, Creately, Tableau, Inkscape QR Code Generators: Kaywa, QR Stuff, Delivr Video : YouTube, Camtasia Studio Icons: Icon Dock , Slo Dive, Design Instruct
- 31. @sandykora
- 32. @drakeintl
- 33. @drakejobs