1. THE LEAD
ENG 111

2. DEFINITIONS OF
LEAD:
• An introduction to any news
story
• May be a single word, a
phrase, a clause, a brief
sentence, an entire paragraph or
a series of paragraphs

3. FUNCTIONS OF
THE LEAD:
1. Introduces the news story
2. Tells the story in a capsule form
3. Answers right away the
questions that the reader would
naturally ask

4. KINDS
OF
LEADS

5. 1. Conventional
or Summary Lead
• Used in straight news
• Answers right away all or
any of the 5 W’s and/or
the H

6. a. Who Lead
• Used when the President
person involved Noynoy
is more Aquino
addressed the
prominent than
PMA
what he does or graduates in
what happens Baguio City
to him on April 20.

7. b. What Lead
• Used when the The NSAT will be
given November
event or what 24 to all
took place is graduating high
more important school students
desiring to
than the person
enroll in the
involved in the four-year college
story course.

8. c. When Lead
April 15 is the deadline
for filing of Income
Tax Returns at the
BIR.

9. d. Where Lead
The Philippines will
be the site of the
next Miss Universe
contest.

10. e. Why Lead
Because of poverty, around a
hundred students dropped
out from school last year. This
was learned from PNU
President Nilo L. Rosas.

11. f. How Lead
By appealing to the school
board, the Manila Science
High School was able to
construct a three-storey
concrete building.

12. 2. Grammatical
Beginning Lead

13. A.Prepositional phrase Lead
B.Infinitive Phrase Lead
C.Participial phrase Lead
D.Gerundial phrase Lead
E.Clause Lead

14. 3. Novelty Lead

15. 1. Astonisher 6. Descriptive
Lead Lead
2. Contrast Lead 7. Parody Lead
8. Punch Lead
3. Epigram Lead
9. One word Lead
4. Picture Lead
10.Quotation Lead
5. Background
11.Question Lead
Lead