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SOFTWARE Global Automotive Aftermarket Symposium
SPORTS
TOYS
WIRELESS
May, 2009
Copyright 2008. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and 1
may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
2. 58% will spend more this year to keep
their cars on the road longer
I will spend more on service and repair to keep my vehicle on the road longer
38%
33%
20%
5% 4%
Agree strongly Agree Neither agree Disagree Disagree
somewhat nor disagree somewhat strongly
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3. Motor Oil is a great example of polarized value propositions
I am more likely to pay more for premium oil now than I was 12 months ago
35%
21%
18%
16%
10%
Agree strongly Agree Neither agree Disagree Disagree
somewhat nor disagree somewhat strongly
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4. Dealership closures will drive change in outlet share
Repair Outlet if Your Dealership Closed
Car dealer – in a less convenient
51%
location
Independent repair shop 25%
Don’t know 12%
Other 10%
I would be more likely to service and
3%
repair the vehicle myself
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5. On average, one-third of needed services were deferred in
the past 12 months
Deferral among those who needed service/repair
Initially postponed but later completed Continue to postpone
Tire Replacement 25% 14%
Air Conditioning 25% 34%
Suspension 23% 34%
Tire/Rotate/Balance 20% 15%
Wipers 20% 12%
Belts/Hoses 20% 15%
Spark Plugs 19% 20%
Transmission Svc. 19% 25%
Air Filter 19% 8%
Antifreeze 16% 10%
Brakes 16% 12%
Other Fluids 15% 5%
Battery 15% 9%
Oil Change 13% 4%
Oil Filter 13% 5%
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6. Half of drivers are $1,000 away from vehicle replacement
Repair Cost That Would Lead to Vehicle Replacement
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Less than $500 $500-$999 $1000-$1,999 $2000-$4999 $5000 or more
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7. Looking Forward…
The economy focuses consumers on differentiated
offerings. Manufacturers and retailers who stand apart
on value, quality, convenience, or other attributes will
gain share.
Vehicle longevity, performance, and efficiency are
emerging as significant needs driving consumer behavior
in the near term and may result in aftermarket growth
2009 might be a year where vehicle population and
miles driven will both decline. As a result, baseline
demand will be difficult to grow in the long run
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