1. Joris Kok - ABN AMRO - Head of ABN AMRO TV - (+31) 65147 4385 - joris.kok@nl.abnamro.com

2. ENG Finnovation 2008
Agenda ABN AMRO TV
partners
1. Why start with web TV?
Background and strategic goals
2. Added value of (web) TV: 7 cases
7. The power of the play button
6. Interactivity on the spot
5. Fish where the fish are!
4. Cross company synergies
p y y g
3. Brand exposure
2. Making more possible
1. Who’s in control?
3. Strategic agenda 2008-2010
4 Wrap up – what’s in it for you?
4. Wrap-up
5. Any questions?
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3. Trends and customer behavior
Convergence of
internet and TV
YouTube-generation
YouTube generation
Snack-sized content
Making the online
e pe e ce o e
experience more
personal
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4. ABN AMRO TV: why?
The brand
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5. ABN AMRO TV: why?
Sales
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6. ABN AMRO TV: why?
Customer
experience
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7. Web TV Cases
7
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8. The power of the play button
Samensmelting van internet en televisie
Beeld speelt een
p
steeds grotere rol
op internet
Two to three times more
…en…
clicks on the video item
compared to text items! wordt
p Interactie
mogelijk op TV
…dus…
Bundeling van
krachten biedt
kansen!
k !
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9. Web TV Cases
6
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10. Interactivity on the spot
Samensmelting van internet en televisie
Beeld speelt een
p
Interactive tools are embedded
steeds grotere rol
in the videoplayer and visible on
op internet
other website.
On TV (Tele2) interactive
…en…
response is possible by using
the redInteractie wordt
button.
button
mogelijk op TV
…dus…
Bundeling van
krachten biedt
kansen!
k !
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11. Web TV Cases
5
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12. Fish where the fish are!
We also distribute our
content onto other websites,
where our target groups
already are. On de website
Belegger.tv we attract 5-15
thousand viewers per video.
p
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13. Web TV Cases
4
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14. Cross company synergies
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15. Web TV Cases
3
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16. Exclusive content and brand exposure
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17. Web TV Cases
2
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18. Making More Possible: KLM Open Golf
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19. Making More Possible: Meeting The Experts
More people get access to
(exclusive) content.
( l i ) t t
Interactive tools facilitate
contact between on line
guests both on the web and
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in Second Life. 19

20. Web TV Cases
1
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21. Who is in control?
RTL-Z
or
ABN AMRO
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22. Strategic agenda 2008-2010
Value added
RESULTS to the
multi channel
INTEGRATION
& TRAFFIC mix of
ABN AMRO
FUNDAMENT
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23. Wrap-up
(
(Web-)TV contributes to:
b ) ib
• brand exposure
• leads and direct sales Strategic goals:
• messages with impact and emotion
Branding
B di
• taking control over your own message
• live streaming of (exclusive) events
L d & sales
Leads l
• support of marketing and communications
• new business models and partnerships
Customer
C t
• internal synergies Experience
• quality control and risk management
• internal communications and training
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24. What’s in it for you?
What s
“We’ve got a strategic plan. Take into
account:
It’s called: doingthings”
It s doingthings
Needs of your
- Herb Kelleher (Southwest Airlines) customer
Needs of your
organisation
Opportunities
Effectiveness
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25. Any questions?
ABN AMRO TV Contact details
Joris Kok – Head of ABN AMRO TV
ABN AMRO Dialogues House
Foppingadreef 22, Amsterdam
PO Box 283 (AA4111), 1000 EA Amsterdam
Phone (+31) 20 628 4460 Mobile (+31) 65147 4385
E-mail joris.kok@nl.abnamro.com or abn.amro.tv@nl.abnamro.com
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