1. BFL Marketing Communications Inc.
New Product And Brand Launch Specialists

2. BFL Marketing Communications
Who we are: New product and brand launch
specialists for home, outdoor and
business products and services.
BFL

3. BFL Marketing Communications
Agency Services • New Product Development,
Marketing & Introductions
• Brand Planning
• Strategic Planning
• Media Planning
• Market Research
• Direct Marketing
• Advertising
• Public Relations
• Internet Design & Marketing
• Graphic Design
• Digital Media
Communications
• Literature, Packaging
& P.O.P. Design
• Image Enhancement
• TV & Radio Production
• Trade Shows & Events
BFL

4. BFL Marketing Communications Brand Strategy Process
Helping You Discover Your Points Of Difference
What makes your firm or products unique?
What resonates in the buyer’s mind that drives them to you over your
competitors?
BFL is experienced in helping to identify the unique attributes that
provide the competitive advantage at every level of customer contact.
“Discovery Day” Strategic Planning
BFL’s “Discovery Day” strategic planning process is designed around
your needs. It can be a one day strategic planning session or expanded
to include extensive qualitative and quantitative research programs in
order to gather market intelligence, establish goals and objectives and
develop a comprehensive marketing communications plan.
Learn. Identify. Act.
Our half-day and full day “Discovery Day” strategic sessions are at the
core of our brand development and product launch process. It’s our way of
bringing your staff and ours together to focus and identify the measurable
goals that we need to mutually accomplish and the actions needed to
succeed.
BFL

5. BFL Marketing Communications Client Profiles

6. BFL Marketing Communications Product and Brand Development
new product and brand launch specialists
Developed Davey Garden
Tool Brand and new product
launch plan including
packaging, point-of-
purchase display, sales
support collateral and
trade advertising.
BFL

7. BFL Marketing Communications Brand Development
new product and brand launch specialists
Developed a standardized
design format, color scheme
and type font for all Davey
Residential Services
literature and
print ads.
BFL

8. BFL Marketing Communications
new product and brand launch specialists Program Launch
Initiated the launch of Davey Tree
services test market program through
a partnership with Home Depot.
BFL

9. BFL Marketing Communications Brand Development
new product and brand launch specialists
Developed positioning statement:
We’ve Been Here. We’ll Be Here.
Designed templates for print
and outdoor advertising.

10. BFL Marketing Communications Program and Brand Development
new product and brand launch specialists
Developed “Camp Safe”, a national public
relations campaign to increase awareness
on the dangers of Carbon Monoxide
when using portable propane heaters
inside tents and campers.
Program included brand identity
development, media relations,
seasonal news releases, radio
and TV PSA’s, packaging insert
literature and traveling exhibits
at public sportsman’s shows in
major markets.
BFL

11. BFL Marketing Communications Brand Development Program
new product and brand launch specialists for Seniors
Through “Discovery Day” strategic
planning, BFL developed a brand
development and launch plan for a
new information and referral network
supported by Easter Seals, United
Way, Benjamin Rose Foundation,
LEAP, The Ohio Dept. of Aging and
the Cuyahoga County Dept. of Aging.
The Front Door name, identity and
supporting marketing materials
were created based on feedback
from five focus groups conducted at
Northeast Ohio seniors centers.
BFL

12. BFL Marketing Communications Brand Development Program
new product and brand launch specialists for Seniors
The Western Reserve Area Agency
on Aging (WRAAA) wanted to unify all
of its communications vehicles under
one unified brand look.
BFL provided a brand image design
program that incorporated a colorful
banding design element with the
existing WRAAA logo and
positioning statement for use on
literature, stationery, business cards,
the Internet and on internal
correspondence templates.
BFL

13. BFL Marketing Communications Brand Development and Product Launch
new product and brand launch specialists
BFL worked with MTD’s Arnold Parts Division to develop the MaxiEdge Serrated Trimmer
Line brand as a category innovation for Home Depot. Product launch included brand name
development, packaging, point-of-purchase display system and national network cable TV
support to build brand awareness.
MTD/Arnold
MaxiEdge™
Serrated Trimmer Line
BFL

14. BFL Marketing Communications Brand Development and Product Launch
new product and brand launch specialists
Developed new product launch plan, brand name development,
packaging, National Hardware Show launch, national awareness
advertising and public relations campaign.
Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware,
Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers.
BFL

15. BFL Marketing Communications
new product and brand launch specialists Product Launch Advertising Support
Media Planning
Brand awareness was established through a 3
year national print campaign targeting
campers, hunters, RV owners and DIY’ers.
BFL

16. BFL Marketing Communications Brand Development and Product Launch
new product and brand launch specialists
Mr. Heater products are now sold at Lowe’s,
Wal-Mart, ACE Hardware, Tractor Supply,
Dick’s Sporting Goods, Cabela’s
and other national retailers.
BFL

17. BFL Marketing Communications
new product and brand launch specialists
Brand and E-Commerce Advertising
BFL

18. BFL Marketing Communications Trade Show and Exhibit Design
new product and brand launch specialists
Mr. Heater
Trade Show Display
& Direct Mail
Programs
BFL

19. BFL Marketing Communications Brand Development and Product Launch
new product and brand launch specialists
OurPets’
Pet Feeders
Developed the Water Tower
and Food Tower brands
including packaging
and trade advertising
support for
OurPets’ Corporation
BFL

21. BFL Marketing Communications Trade Show Exhibit Graphics
new product and brand launch specialists
OurPets’
20X40ft.
Exhibit
Global Pet
EXPO
BFL

22. BFL Marketing Communications Direct Mail

23. BFL Marketing Communications Direct Mail
new product and brand launch specialists
Developed an ongoing series of
direct mail postcards targeting
local area prospects for Avon
Ohio Duraclean franchise
including database management,
printing , addressing and mailing.
BFL

26. BFL Marketing Communications digital marketing

27. BFL Marketing Communications Website Design
new product and brand launch specialists
Developed content and designed the
Stripmatic Products website including
product photography coordination,
search engine optimized copy (SEO)
and content managed news section.
Also designed the company logo.
BFL

28. BFL Marketing Communications Website Design
new product and brand launch specialists
Developed content and designed the
Duracleanohio.com website including
photo retouching, illustrations,
and search engine optimized
copy (SEO)
Also created Duracleanohio’s
corporate Facebook page and social
marketing links.
BFL

29. BFL Marketing Communications Website Design
new product and brand launch specialists
Developed content and designed the
PCHelpclevland.com website including
search engine optimized copy (SEO),
corporate Facebook page and
social marketing links.
Also designed PCHelpClevand’s logo,
BFL

30. BFL Marketing Communications Brand and e-Commerce
new product and brand launch specialists Development
Created a brand development
program for Baskets Galore, a
growing Cleveland area based
gift basket company.
Program included strategic
planning and the design of an
e-commerce Web site.
BFL

31. BFL Marketing Communications Website Design
new product and brand launch specialists
Re-designed and updated the website
for Advantage Diagnostics including
search engine optimized copy (SEO)
BFL

32. BFL Marketing Communications Website Design
new product and brand launch specialists
Developed content and
designed a new website for
PerforamnceSpray.com
including search engine
optimized copy, YouTube
video, new product launch
and news releases.
BFL

33. BFL Marketing Communications e- newsletters
new product and brand launch specialists
BFL

34. BFL Marketing Communications Targeted e- blast
new product and brand launch specialists
BFL

35. BFL Marketing Communications Promotions & Events

36. BFL Marketing Communications New Branch Openings
new product and brand launch specialists
New branch opening promotions for First Federal of
Lakewood included an integrated mix of traffic-
building direct mail, in-branch signage, radio
commercials, newspaper ads, on-site promotions
and prize give-aways .
BFL

37. BFL Marketing Communications Trade Show Marketing
new product and brand launch specialists
Marketing Consulting
Focus Group Research
Press Relations
Promotion
Green Industry and Equipment Expo
Louisville, KY
BFL

38. BFL Marketing Communications
new product and brand launch specialists Trade Show Marketing
Trade Show
Advertising Campaign
Green Industry and Equipment Expo
Louisville, KY
BFL

39. BFL Marketing Communications Brand and Trade Event Development
new product and brand launch specialists
Created I-CAR IeXpo05 trade show identity, website and online registration program.
Produced and promoted event at the Cleveland I-X Center.
I-CAR
Automotive
Collision & Repair
Training Conference
and Trade Show
BFL

40. BFL Marketing Communications
new product and brand launch specialists Event Marketing
BFL initiated contact with the Brainerd Jaycee’s
to develop pre-event promotions and the Mr.
Heater “Hot Spot” for the Annual Brainerd
Jaycee’s Ice Fishing Extravaganza.
Promotional support included Mr. Heater identity
online, local radio commercial and
event fliers.
The Extravaganza draws over 12,000 people
annually and has been featured on ESPN and
in numerous outdoor publications.
Brainerd, MN
Jaycees
Ice Fishing
Extravaganza
BFL

41. BFL Marketing Communications
new product and brand launch specialists Corporate Identity & Logo Design
BFL

42. BFL Marketing Communications Why Us?
• History – Ongoing business since 1955
• Experience – Successful product launch track record
• Dedication & Integrity
• Quality Reputation
• Creativity & Design Excellence
• Cost Effective – “Big agency experience without the cost”
• Willing to grow with you
• Strong support and depth when you need it
BFL

43. BFL Marketing Communications
A partial (alphabetical) listing of clients served by BFL since 1990:
Arnold Corp. MTD Products / Cub Cadet; Yardman and
Basket’s Galore White Outdoor Power Equipment
Beck Center for the Arts NanoFILM, Ltd.
Blue Cross & Blue Shield of Northeast Ohio National Institutes of Health
BP Oil Northern Ohio Italian American Foundation
Camp Safe Ohio Manufacturing Association
Certified Angus Beef Program OurPet’s Company
City of Westlake Outdoor Power Equipment Institute
Cleveland Browns Radio Network Regina Health Center
Cleveland Clinic Children’s Hospital Rock Bottom Restaurant & Brewery
Coalition for Portable Propane Product Safety Samuel Steel
Convention & Visitors Bureau of Greater Cleveland Sellers Expositions
Dedicated Transport Shell Oil
EGI Corporation / Mr. Heater Sisters of Charity of St. Augustine Health System
Parros Consulting Slavic Village Development Corporation
Excello Engineered Systems, LLC State Chemical
First Federal of Lakewood Stripmatic Products, Inc.
Genie Telsource Corp.
Glowcore Heating and Cooling Products The Davey Tree Expert Company
Great Lakes Expositions USA Expositions
Health-Mor Personal Care Corp. VanDyne Crotty, Inc.
HMI Industries Walbro Engine Management
I-X Center Cleveland Western Reserve Area Agency on Aging
Master Builders, Inc. Worthington Cylinders
Mr. Coffee
BFL

44. •BFL / GRA Support Team

45. •GRA / BFL Offices and Print Center

46. BFL Marketing Communications
We’re ready to work!
Contact Denny Pavan
P: 216.875.8860
F: 216. 875.8870
e-mail: dpavan@bflcom.com
bflcom.com
new product and brand launch specialists
BFL Marketing Communications, Inc.