4. Doxapharma was established in
2009 by highly experienced
researchers in the health sector and
it’s part of Doxa group
5. Founding member of Gallup
Association and WIN
Since 1946 experience and
continuous innovation
Independent and free company:
The only large institute with
headquarters in Italy
6. Specialised resources to supply
solid, rich and actionable research
answers
Total control of the entire
research process
Scientific accuracy in planning
and implementation
7. Strengths and resources
of a large company
The care and attention to the client
typical of a boutique agency
11. “The old model of us producing and
selling drugs will have to give way to
a new model which includes services
and prioritises value for money
This means patients and payors must
become much more important targets
for us”
Head of new business development, Sanofi-Aventis
WIN Annual General Meeting, Moscow, May 2012
16. listening to the patient
Safari survey: living with the patient to grasp every moment of
his everyday life
Scrapbook: the patient’s history in diary form
Online Conversation Monitor: listening to and analyzing the
patients’ conversations on the web
Long-term project: integrated program of research, sharing
and dissemination that involves patients, specialists and
centres of reference
17. examining the payors
Market Access Barometer: Key Performance Indicators for
market access strategies which measure the efficacy of client
companies in cultivating relationships with payors
Pharmaceutical Scenario: the table around which the major
Pharmaceutical Companies discuss the hot health topics with
the payors
Pharmacy Scenario: the innovative methodology for a
concrete segmentation of the Italian pharmacies
18. The companies of the DOXA group operate
in the market research, marketing and
communication sectors and share the same
values: Cooperation and working honestly
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