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Semelhante a Repositioning Your 55+ Community For Today's Market
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Repositioning Your 55+ Community For Today's Market
- 1. International Builders Show Friday, January 14, 2011 Orlando, Florida Cathie Daly, President -- Design East Inc. Dottie Fawcett, MIRM -- Constellation Web Solutions Douglas Fenichel, APR – Pulse Communications Randy Hix, MBA, CMP, CSP – Randy Hix & Associates
- 3. Marketing and Sales Trends
- 4. Baby Boomers Next Act Generation Bold As boomers get older, they get bolder. Boomers are the generation that announced early their intention to change the world. "At a certain life stage people have always asked themselves, 'What should I do next?' But where the last generation primarily answered that by planning for retirement, increasingly people want to do something with meaning. " --Marci Alboher, Vice-President, Civic Ventures
- 13. 50+ Market Today The profile of the 50+ Market has changed dramatically
- 14. Today – Home sizes and options purchased have decreased!
- 15. 100% increase in average square feet per home Decrease in average number of household members Year 1950 to 2000 Demand for Size: 2000 US Census Bureau 2004- 2330 Square Feet 2007- 2495 Square Feet 2008- 2320 Square Feet 7% smaller Trend Size
- 16. Condo market has disappeared
- 17. Housing starts have decreased Sales of available specs have increased
- 18. New 50+ communities have diminished. Competition still exists
- 19. Courtesy of: NAHB Market Research If you were buying a new house, how much importance would you put on these factors? 9% of builders weighted it as important Builder Audience
- 20. Courtesy of: NAHB Market Research 83% of consumers as important! Consumer Audience
- 21. 2011 Merchandising Best Practices for Existing Communities
- 22. Furnished Floor Plans Ideal for Web and Brochures Create the Vision!
- 24. Furnished Color Rendered Floor Plan
- 25. Be future focused - Utilize a merchandiser for all product evaluation
- 26. BEFORE AFTER EXAMPLE OF PRODUCT ANALYSIS ½ WALL ½ WALL
- 27. BEFORE AFTER EXAMPLE OF PRODUCT ANALYSIS
- 29. Consider the flexibility of today’s clubhouse
- 30. BEFORE AFTER
- 31. BEFORE AFTER
- 32. BEFORE AFTER
- 36. Schedule team site visits
- 37. SELL THAT HOUSE!
- 38. “ THE BIG PAYOFF” We can improve and increase business potential with design solutions that empower and meet budget guidelines Remember: Think outside the box!
- 39. Celebrating Over 20 Years of Interior Design and Merchandising Excellence
- 40. Public Relations: The Missing Sales Link
- 47. A “Personal Question” Public Relations – The Missing Sales Link Hyundai Genesis Mercedes-Benz CLS
- 48. Public Relations – The Missing Sales Link The Hyundai is a demonstrably better car for half the price… A “Personal Question”
- 49. Public Relations – The Missing Sales Link Hyundai Genesis Mercedes-Benz CLS Most people pick the Mercedes because it has the reputation… A “Personal Question”
- 50. Public Relations – The Missing Sales Link You can’t sell anything without a good reputation. A “Personal Question”
- 54. You can’t sell anything without a good reputation Public Relations – The Missing Sales Link They can’t know too much when it comes to your reputation.
- 55. Tell your story yourself… Public Relations – The Missing Sales Link If you don’t tell your story, someone else will.
- 58. Tell your story yourself… Public Relations – The Missing Sales Link Where do you tell your story? Go fishing where the fish are. Remember to listen.
- 63. Social Media
- 76. Social Networking: Engaging Your Customer
- 77. Social Networking 101 Public Relations – The Missing Sales Link Nothing New Here
- 80. Social Networking 101 Public Relations – The Missing Sales Link What are they saying about your brand?
- 81. Social Networking 101 Public Relations – The Missing Sales Link Wish you could speak with him about your brand?
- 83. Social Networking 101 Public Relations – The Missing Sales Link
- 89. Randy Hix, MBA, CMP, CSP Randy Hix & Associates Long Valley, NJ 07853 973-670-9024 www.RandyHix.net [email_address] Cathie Daly, CAASH Design East, Inc. Medford, NJ 08055 Office: 609-654-9675 Email: [email_address] Website: www.DesignEastInc.com Celebrating over 20 years of Interior Design & Merchandising Excellence Dottie Fawcett, MIRM Constellation Web Solutions www.constellationws.com 610-364-0989 [email_address] Doug Fenichel, APR (973) 769-0688 [email_address] Blog: www.inhousepr.wordpress.com Twitter: @dougtheprguy #revivemy55