This presentation provides individuals with an overview of how to leverage social media for their own online identity and reputation. Topics discussed include: what is social media, case studies with online identity, and LinkedIn. This was presented to the Department of Communication students at California University of Pennsylvania in March 2014.

2. Have you ever
‘d
yourself?

3. What if I told you I went out to
Facebook,
Twitter,
Instagram, etc.
and found what each have you
have been posting…

4. and created a PowerPoint
with your unprofessional posts…

5. But before we learn a little more
about each of you…

6. Who is this guy?
Graduated from Slippery Rock University (2005)
B.S. in Emerging Technology & Multimedia
Graduated from Syracuse University (2006)
M.S. in New Media
Taught at Syracuse University & Onondaga
Community College
Instructor at Slippery Rock University
Social Media & Web Design (Public Speaking too)
Doctoral Student at Duquesne University
Ed.D. in Instructional Technology & Leadership

7. Ready to learn about your
classmates??

8. Ok, didn’t create a PowerPoint,
but I could’ve.
The question is..
How did that make you feel?

9. Presentation Overview
• What is Social Media?
• How to Use Social Media Effectively
• Online Identity & Reputation Case Studies
• Social Media and You
• Questions & Answers
#CalUsm

10. What is social media?
#CalUsm

11. Social Media Revolution 2013

13. Social Media is more than a
platform.

14. Social media is about…

15. Listening & Monitoring

16. Community
Social media is NOT community – it facilitates community.
Each community is unique and there is no guaranteed recipe for
success.

17. Networking
The network will always be there, now the trick is how to you mesh
it into your everyday business plan.

18. Networking
Not connecting with one person. You are connecting with many.
The one connection bridges you to their network.

19. Conversing
Using these websites to converse with friends, family, customers,
potential customers, employees, stakeholders, etc. Who are they?
PEOPLE.

20. Conversing
For brands, people connect with brands online and the
conversation online typically starts around offline brand
experiences.

21. Storytelling
The narrative is no longer linear, but a nonlinear experience.

22. Collaborating & Sharing
A place where you can come together from all over the world.
A place where you can share things all over the world.

23. Understanding
Social media is just a piece – or multiple pieces – to the puzzle.
You need to understand how each one works and if it fits into your
strategy.

24. Content
You need to learn to produce content that people want, use and
bring into the conversation.

25. Benefits of Social Media
Learn more about your brand.
Discussion about your brand becomes
easier for people.
Easily share information about brand.
Higher commitment and involvement.

26. Online Identity and Reputation
#CalUsm

27. Social Media Cost Me My Job

28. Facebook “Friends” with a co-worker?

32. Oh yeah, and this was CC’ed to the entire office.

34. Facebook “Friends” with your boss?

36. They won’t know, because they aren’t my
Facebook Friend and don’t follow me on
Twitter…

41. Even Senior Members of Management
can slip up…

47. The college life…

48. Meet Sam.

49. Meet Sam.
AKA @Vodka_Samm

59. "An Intelligent Young Woman With a Bright Future.”
(Went for $295 on eBay)

61. Social Media and You
#CalUsm

62. Social Media and You

63. Social Media and You
Google Dashboard
https://www.google.com/settings/dashboard

64. About.me
Digital Business Card

65. LinkedIn Profile

66. LinkedIn: Student Jobs

67. Questions or Comments?
Social Media U
The Role of Social Media on your Identity
By Doug Strahler
douglas.strahler@sru.edu
www.profstrahler.com
@profstrahler