Nuukoo announces communications strategists

1. FOR IMMEDIATE RELEASE
Contact:
Nuuko
Amber Zentis, Director of Communications
(910) 742-5383
amberzentis@nuuko.com
NUUKO ROLLS OUT ALL-STAR TEAM OF COMMUNICATIONS STRATEGISTS
-- Top Tier Consulting Talent Now Available --
WASHINGTON – June 15, 2011. - Executives can now tap an all-star team of highly
experienced communications professionals when they want to gain a better
understanding and reconsider their enterprise’s communications strategy and tactics.
The experts have been assembled by Nuuko, a unique new platform that allows
organizations to retain “experts on demand.”
“We have seen a wholesale transformation to globalized ubiquitous communications
and we believe that the impact of that change is becoming more significant at the same
time that the pace of change is accelerating. This means that enterprises of all types
and all sizes need better intelligence, and they need it at the C-Suite level in real-time,”
said Nuuko co-founder and Chairman Doug Poretz. “Today’s enterprises cannot
operate successfully using old business models. Our experts, who can work individually
or as a collegial team, have experience at the highest executive levels and can address
issues and opportunities in a very straightforward and efficient manner, providing clients
highly practical recommendations faster and at less cost than the traditional consulting
model.”
Communications Strategists:
Nick Coutts and Pat Whelan focus on Marketing Communications and Routes to
Market. Coutts, also affiliated with ExpertAlumni in London, is former Vice President for
Global Distribution Strategy for IBM. Whelan has functioned as CEO and CMO
launching new technology products and services internationally and was former
Managing Director for CRM at Lucent Technologies.
Eric Cole and Doug Bulleit are leaders in Communications Infrastructure and Security.
Cole is a highly-regarded expert on communications security helping companies safely
bridge the gap between business and technology. He was Senior Vice President and
CTO for McAfee, Chief Scientist for Lockheed Martin and is the author of numerous
books on cyber security. Bulleit was Chief Strategist at BellSouth and focuses on
trends in Web 3.0.

2. Mark Johnson and John Caswell serve clients in the Strategy and Innovation arena.
Johnson, co-founder of Innosight, is author of “Seizing the White Space” (Harvard
Business Press) and works with corporate C-Suites at such clients as P&G, J&J, Pepsi,
and Best Buy. Caswell, based in London, consulted for a global PR agency and
subsequently designed a proprietary interactive methodology for problem solving used
by Ford, MicroSoft, Philips and other Fortune 2000 companies.
Rick Shelby and Curtis Robinson are engaged in Journalism, Public Affairs and
Grass Roots Campaigns. Selby honed his skills in public affairs over many years
running regional and national political campaigns and serving on the White House staff.
He most currently was public affairs chief for the American Gas Association. Robinson
has led high-profile grassroots communications campaigns on such issues as tobacco
and stem cell research. He was a partner at Qorvis Communications and VP with
Burson-Marsteller’s grassroots company.
Others in the communications group include Deirdre Skolfield with expertise in investor
relations for NYSE and NASDAQ-traded companies; David Wyld, director of the e-
Commerce initiative and professor of management at Southeastern Louisiana
University; and Jeff Pierce, one of the country’s leading video journalists and digital
video gurus.
The group will be led by serial entrepreneur and corporate communications strategist
Doug Poretz, co-founder of both NuuKo and Qorvis Communications, which became
one of the nation’s fastest growing private agencies. Poretz was named one of D.C.’s
“Titans of PR,” and has held senior positions with three multinational publicly-owned
corporations in addition to his agency experience.
About NuuKo
Nuuko is a C-Suite collaborative where enterprises of any size needing innovative
solutions on narrow or wide issues can find the seasoned consultants with the
appropriate expertise and credentials to help them. Using its diverse team of Enterprise
Solutions Experts™ in areas such communications strategy, health care reform and C-
Suite counsel, Nuuko provides all the tools, resources, processes and services
necessary to make that relationship successful. For more information, go to
www.nuuko.com or contact info@nuuko.com
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