Email and Web Marketing on Steriods v2
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This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.
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Email and Web Marketing on Steriods v2
- 1. Increase Profits Via Web/Email Marketing by @DougDevitre
- 2. When you update your website who knows about it?
- 3. What % of your time is spent on the phone/ email answering the same questions?
- 4. 4
- 8. 12 Steps to Build a Blog
- 10. 7. RSS Feed
- 11. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed
- 13. Every Piece of Content is a Hyperlink
- 14. Example Hyperlinks • Blog post • Category of blog posts CTRL + K • YouTube video • SlideShare presentation • Email subscription link Click Here • RSS feed
- 15. Video
- 16. Kodak Zi8 Pocket Video Camera • HD 1080 • SD Card • Mic jack • Still pictures http://store.kodak.com/store/ekconsus/en_US/pd/ Zi8_Pocket_Video_Camera/productID.156585800
- 17. Categories of Videos • Video tours • Neighborhood videos • Video testimonials • Live events • Video screen capture
- 18. http://www.youtube.com/ movewithdoug
- 19. YouTube Hyperlinks • YouTube channel • YouTube video outside channel • YouTube video inside channel • YouTube playlists • YouTube favorites • Grid view vs. normal view
- 20. YouTube Playlists • Neighborhood tour • Property tour • Video testimonials • Screen capture videos • Live events • Mobile uploads • Personal
- 21. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
- 23. YouTube Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 23
- 24. PowerPoint
- 26. Types of Presentations List Process Presentation 22 Ways to 12 Steps to Maximize Your Renting a Investor Investment Multi-family 8 Steps to Get 56 Problems Pre-approved for Buyer Inspectors Will Find a Home Loan
- 29. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 29
- 30. Pictures
- 31. What Pictures to Take? • Tourism • Lifestyle • Neighborhoods • Activities • Community • Events
- 32. Kodak EasyShare M580 http://store.kodak.com/store/ekconsus/en_US/pd/ M580_Digital_Camera/productID.169771600
- 33. Flickr
- 34. Upload Photos
- 35. Photostream
- 36. SlideShow Share • Picture 9
- 37. http://animoto.com/ realestate
- 38. 2. Online Documents Online Documents
- 39. PDF Documents • Broker disclosure form • Buyer agreement • Sales contract • Buyer relocation package • Investment property guide Password • Loan approval documentation protect?
- 40. Excel Documents • Financing alternatives • Investment analysis • Rent vs. own analysis • Principle - Interest - Taxes - Insurance • Monthly budget for living in country
- 41. Categories of Clients • Buyers • Sellers • Investors • Land owners • Builders • Relocation
- 44. What % of your email is SPAM ?
- 46. Do you ASK for permission before you send out email marketing?
- 47. Revised Email Signature • Name, company, licensed in __________. • Contact information • Hyperlinks to content • Hyperlinks to social media profiles http://dougdevitre.com/2010/06/revise-your-email-signature-for-social-media/
- 48. Which email software do you use?
- 50. Lists, Forms, and Code
- 51. Email Lists • Email newsletter • Past clients • Out of town agents • Interested buyers • Interested sellers
- 53. Adios
- 54. Sign Up Forms
- 56. MailChimp Plugin made for Wordpress that creates a widget
- 57. RSS Email Campaign • RSS feed • List • Subject line • Reply address • Tracking • HTML email • Plain text email
- 58. 360 Analytics WordPress Plugin
- 62. Agent Responsibilities • Build relationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
- 63. Admin Responsibilities • Create accounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
- 65. thanks
Notas do Editor
- To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
- The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.