Get more tips at http://365technologytips.com Do you own or manage a company and have more to do than you have time for? Companies are expected to serve their customers online and have no clue where to start. You can manage the moving parts yourself if you know the right questions to ask the right specialists and can hold them accountable to meet deadlines. Join Doug Devitre for this fast paced session that will give you the reasons why you should delegate and how to get the results you want to achieve. As a result you will be able to: Identify weaknesses and opportunities in your marketing plan to increase the traffic and online conversion from your website. Create video job descriptions that save time explaining how to perform tasks according to specific software and requirements. Crowdsource search engine optimization, video creation, and social media marketing for $5 per task.

1. Do Or Delegating
in a Virtual World
Tweet with @DougDevitre

6. http://www.crb.com/
resources/reb/mar-

7. Outline for Presentation
• Identify weaknesses and opportunities in
your marketing plan to increase the traffic
and online conversion from your website.
• Create video job descriptions that save
time explaining how to perform tasks
according to specific software and
requirements.
• Crowdsource search engine optimization,
video creation, and social media marketing
for $5 per task.

8. Are your agents using
outdated technology?

11. How do you know
what you are doing

12. Equal housing
opportunity

13. Customers
have

15. Website/Blog
• Have you used ClickTale to see how customers navigate your
website?
• Have you used MarketingGrader to determine the effectiveness
of your online sales funnel?
• Have you used WordTracker to identify which keywords that
you want to rank high on search engines like Google?
• Is your website mobile friendly?
• Does your company have a legal section, terms of use, or
privacy policy drafted by an attorney? Is this easily found the
footer of the website?
• Is your business address easily found and does it link to a
Google Map?

16. http://www.clicktale.com/

17. http://marketing.grader.com/

18. Search results for
"columbus mls"
• On Google… About 4,100,000 results
• On YouTube… About 2,550 results

19. Wordtracker Keyword
Tool

20. http://mofuse.com/

21. http://www.bravenewcode.com/
store/plugins/wptouch-pro/

22. http://www.google.com/
policies/privacy/

23. Video
• How many video sales letters have you created to increase
online conversion rates?
• Do you answer your frequently asked questions using video
on your website?
• Do you video screen capture to educate consumers, train
employees to use software, or give market reports?
• How many video testimonials do you have? Are they easily
found on your website and YouTube channel?
• Have you created video job descriptions for new agents, new
employees, and virtual assistants?
• Are you skilled in hosting virtual meetings using
GoToMeeting, GoToWebinar or Skype?

24. http://fiverr.com/categories/video/
order/rating/pages/1

25. Email Marketing
• Do you collect email addresses from your online sales funnels?
• How many email auto-responders do you use to build list rapport
over the life of the buying cycle?
• Do you follow the 2003 Can SPAM Act rules and regulations?
• Do you disclose how often an email subscriber will receive messages?
• Do you ask for the email subscriber to double opt-in?
• Do you use RSS email campaigns to segment messages from blog
categories to segmented email lists?
• Have you optimized your email signature with links to call to actions,
link to address, and social media profiles?

26. http://Feedburner.com
• mere

28. Social Media Marketing
• Do you have a REALTOR® Broker Social Media Policy?
• Do you have a social media accountability plan?
• Do you have a spreadsheet of social media profiles each with a unique
password for the company?
• Do you engage local, regional or national media outlets using social
media?
• Have you made a list of desired media outlets and begin to develop a
trusted relationship with them?
• Have you inserted royalty free social media icons on the website
template that link directly to your Linkedin company,YouTube channel,
Facebook page, and Twitter account?

29. http://www.realtor.org/
letterlw.nsf/pages/

30. http://
surveymonkey.com/

31. http://budurl.com/
trackprofiles

33. http://
www.iconshock.com/

34. Fiverr Social Marketing
Gigs

38. How should a
broker/owner/
manager spend
their time?

40. Create the Content
• Write articles
• Record videos
• Create presentations
• Outline procedures
• Prioritize tasks

41. Video Job Descriptions

44. One Tech Tip a Day Keeps
Your Extinction Away
http://
365tec
hnolog
ytips.c
http://365TechnologyTips.com

50. Customer Service for
REALTORS