Alarming Social Media Statistics for Real Estate Professionals

“Two-thirds of the worlds
population visit Social Networks or
Blogging Sites”

Nielsen Online
http://blog.nielsen.com/nielsenwire/wp-
content/uploads/2009/03/nielsen_globalfaces_mar09.p
df

“Social Networks and Blogging Sites
account for 10% of all time spent on
the Internet.”
Nielsen Online
df

“Member Communities have grown
more than twice as much as any other
online sector in the past year.”

Nielsen Online
df

“Between December 2007 and December
2008, the amount of time spent on Member
Community sites rose to 45 billion minutes
(63%); and on Facebook to 20.5 billion
minutes (566%).”

Nielsen Online
df

“Facebook has 37.7 million users
between
35 and 64 years old”
Nielsen Online
df

“50% of Internet users in the US
regularly read blogs.”

eMarketer (May 2008)
http://technorati.com/blogging/state-of-
the-blogosphere/

“12% of Internet users in the US have
their own blog.”

eMarketer (May 2008)
the-blogosphere/

“On average, bloggers use 5 different
techniques to drive traffic to their blog.”

Technorati (2008)
the-blogosphere/

“In July of 2009, Twitter had over
23 million unique visitors.”

Compete.com
http://siteanalytics.compete.com/twitter.
com/

“In August of 2009, LinkedIn reached
45 million registered users.”

Techcrunch.com
http://www.techcrunch.com/2009/08/1
2/linkedin-reaches-45-million-users/

“LinkedIn averages 16 million
monthly unique visitors.”

comScore
http://www.techcrunch.com/2009/08/1
2/linkedin-reaches-45-million-users/

“72% of employers plan to invest more
in recruiting through social networks.”

Jobvite (2009)
http://www.jobvite.com/Recruiting/Jobvi
te-2009-Social- Recruitment-Survey.aspx

“YouTube is the #1 video site on the
web, with 300 million visitors each
month.”
Clean Cut Media (2009)
http://www.thatagency.com/design-studio-
blog/2009/07/social-media-statistics-for-2009/

“72.5% of people in the US
regularly go online.”
InternetWorldStats.com
http://www.gstatic.com/youtube/engagement
/platform/autoplay/advertise/downloads/You
Tube_InTheKnow.pdf

“47% of YouTube’s users have
annual incomes of over $75,000.”

http://www.gstatic.com/youtube/engage
ment/platform/autoplay/advertise/down
loads/YouTube_InTheKnow.pdf

“15 hours of video are uploaded
to YouTube every minute.”

YouTube Internal Data, February 2009
http://www.gstatic.com/youtube/engagement/plat
form/autoplay/advertise/downloads/YouTube_InT
heKnow.pdf

“Over 100,000,000 videos are viewed on YouTube
daily .”

heKnow.pdf

“Channel subscriptions and user
uploads to YouTube doubled from
2008 to 2009.”
heKnow.pdf

“50.2 million YouTube users are
over the age of 35.”

Nielson (December 2008)
heKnow.pdf

“In 2008, YouTube averaged 80.7
million unique users.”

Nielson (December 2008)
heKnow.pdf

“If YouTube were a country, it would
be the third-most populated in the
world .”
comScore
heKnow.pdf

“The average US viewer spends
more than 5 hours each month
watching online videos.”
comScore Video Metrix, December 2008
heKnow.pdf

“The average online video is
3.2 minutes long.”
comScore Video Metrix, December 2008
heKnow.pdf

“4.1% of US Internet users
have uploaded a video to a
website in the last month.”
Mediamark Research & Intelligence, January 2009
heKnow.pdf

“55% of REALTORS® would like to
receive information on real estate
productivity & enhancement tools
for their mobile device.”

2009 REALTOR® technology report
http://www.realtor.org/wps/wcm/connect/54d719804f2807a
ca5f1e74e813808c1/2009+Tech+Report+-
+v1.pdf?MOD=AJPERES&CACHEID=54d719804f2807aca5f1e7
4e813808c1

“In 2008, 32% of REALTORS® used
social media sites.
In 2009, the number rose to 84%.”

4e813808c1

“25% of REALTORS® post to their
own blog for business purposes.”

4e813808c1

“By 2010 Gen Y will outnumber Baby
Boomers, 96% of them have joined a
social network .”

Grunwald Associates National Study
http://socialnomics.net/2009/08/11/statistics-
show-social-media-is-bigger-than-you-think/

“1 out of every 8 couples
married in the U.S. in 2008
met via social media.”

McKinsey Study

Years to reach 50 millions users:
Radio 38 Years
TV 13 Years
Internet 4 Years
iPod 3 Years

United Nations Cyberschoolbus Document

Facebook added 100 million
users in less than 9 months.

United Nations Cyberschoolbus Document

If Facebook were a country it would
be the world’s 4th largest, between
the United States and Indonesia
Facebook.com

“80% of companies use LinkedIn as a
primary tool to find employees.”

jobvite

“The fastest growing demographic
on Facebook is females aged 55-65.”

Inside Facebook Blog

“More than 1.5 million pieces of content
(web links, news stories, blog posts, notes,
photos) are shared on Facebook daily.”

Facebook.com

“In the near future we will no longer
search for products and services
they will find us via social media.”
Socialnomics

“77% of buyers use the web as a
resource to find a home.”

National Association of Realtor Profile of Home
Buyers and Sellers
http://www.buy-and-sell-house-fast.com/buy-
house/buy-a-house-online.shtml

“Agents who want to maintain their competitive
edge will need to become familiar with the ever
growing array of online consumer home-buying
tools, broaden their online presence, and enhance
their communication with clients through the use of
the latest Web trends such as blogs and podcasts .”

CAR- 2006 Internet versus Traditional Buyers Survey
http://www.car.org/economics/currentresearch/2
006currentresearch/internetbuyer2006/?version=
1

“In 2006, Internet buyers spent 2.2
weeks looking for the home they
ultimately purchased, compared with
7.1 weeks for traditional buyers.”

C.A.R.'s 2006 Internet Versus Traditional Buyer Survey
http://www.car.org/newsstand/crem/forbrokersandma
nagers2/march20082/Whatinternetbuyerswant/

“Daily use of social media by
adults rose from 8% in 2005 to
35% in 2009.”

http://ateblog.com/social-media-for-realtors-
should-you-really-care-about-it-absolutely-yes/

“66% of LinkedIn users are decision
makers or have influence in the
purchase decisions at their
companies.”

http://socialmediastatistics.wikidot.com/linkedin/

“There are over 3 million tweets
posted to Twitter every day”

http://socialmediastatistics.wikidot.com/twitter

“80% of Twitter posts are made via mobile phone.”

http://socialmediastatistics.wikidot.com/twitter

“The median age of a Twitter
user is 31.”

http://www.marketingnewconstruction.com/tag/s
ocial-media/

“44% of Inc. 500 companies consider
social media technologies ‘very
important’ for their
business/marketing strategy.”

http://www.umassd.edu/cmr/studiesresearch/blo
gstudy5.pdf

What Repeat Buyers Want Most From Real
Estate Professionals
Help you find the right house to purchase - 53%
Help with price negotiations - 13%
Tell you what comparable homes are selling for - 11%
Help determining how much buyer can afford - 11%
Help with paperwork - 8%
Help find and arrange financing - 2%

2007 National Association of REALTORS®
Profile of Home Buyers and Sellers

Information Sources Used in Home Search

Real estate agent - 84%
Internet -84%
Yard sign - 59%
Open house - 48%
Home book/magazine - 31%
Builders - 24%
Television - 9%
Billboard - 7%
Relocation company - 5%


“50% of REALTORS® communicate with
their clients by e-mail more than 50% of
the time.”


“More than 90 percent of home
buyers 44 years old or younger used the
Internet as a source of information
during the home buying process.”


“Internet Buyers preview an average of 6.65 homes before
buying, while the traditional buyer previews 21.7.”

http://www.squidoo.com/realestatewebsitesta
tistics

“The average Internet buyer invests 6 weeks of research
before contacting an agent. The traditional buyer researches
homes for less than 2 weeks before contacting a Real Estate
Agent.”

With this in mind, who do you think is going to be the easier
client?

http://www.squidoo.com/realestatewebsitesta
tistics

http://DougDevitreDelivers.com

Alarming Social Media Statistics for Real Estate Professionals

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Alarming Social Media Statistics for Real Estate Professionals