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WHAT IS EMAIL MARKETING
Dear visitors in the world of digitization first we need to
understand the widely used concept of email marketing. Email
marketing is used to promote your business through Emails
where you can approach thousands of customer's with the
single click. You can use different ways to send Email Email
marketing is the best and effective way of communication. It
also allow you to monitor the results of your email campaigns
on the real time basis. Senders and receivers can
communicate directly with each other.
HOW IT WORKS
Concept is very simple, although ways could be different you can go
through the different ways to use email markeing like use of
softwars to sync all the emails together etc. Sending one email to
thousands of customer’s on the real time and check the success
rate, delivery percentage to know customer’s behavior.
One of the most obvious benefits of email marketing is
its lower cost compared to mainstream marketing
channels. There are no print or postage costs and no
fees paid in exchange for exposure on a certain
billboard, magazine or television channel. Email
marketers might consider investing in specialist software
to automate, track and evaluate their emails. Granted,
there may be a small overhead for sending thousands of
emails at a time, but these costs are far lower than what
you would expect to pay using other marketing
EASY TO CREATE
Email marketing doesn’t necessarily require a huge team or reams of
technical nous in order to be successful. It’s certainly possible to jazz
up an email campaign with fancy templates, videos, images and
logos. Yet, some of the most successful campaigns utilise simple
plain text emails, suggesting that it’s the content of an email that is
the most important thing.
EASY TO TRACK
Another key benefit of email marketing is that it’s easy to see
where you’re going wrong. Most email marketing software will
allow you to track open, click-through and conversion rates,
making it simple to spot how a campaign can be improved.
These changes can be made almost immediately too,
whereas print or broadcast advertising requires quite a bit of
effort to alter.
What other marketing platform lets you instantly send a
message to thousands of people across the world? Sure,
social media can help you spread the word amongst a global
audience – but there’s no telling who’s actually reading your