Simple social media marketing strategies for small businesses and real estate agents by dotJenna, President & CEO of The Marketing Shop.com.

2. Practical Social MarketingStrategies for Small Biz & Real Estate

3. Social Media Tools

4. Why Social Media Marketing? Opens up networks. Way to distribute our brand message. Medium to attract prospects. Allows us to bond with target market. Helps to keep track of client base. Facilitates viral word-of-mouth marketing Allows us to listen to market. Less expensive than other marketing.

5. Six Steps for Simple Social Marketing 1. Define your brand. 2. Locate your audience. 3. Attract audience. 4. Captivate attention. 5. Bond with audience. 6. Convert into clients.

6. Define Your Brand Front Man Overcome Reluctance Online Identity Profile Colors, Graphics, Logo Preferences Boundaries Process Commitment Authenticity

7. Locate Your Audience Social Media Websites Rosters, Phone Books People You Meet Offline Marketing Cross Marketing Word of Mouth

8. Attract Your Audience Get their Attention Appeal to Desires Stand out from the crowd Big Bold Moves Living Large Shine Like a Star Social Proof

9. Captivate Your Audience Hold the attention of your social media audience by ADDING VALUEwith RELEVANT CONTENT that appeals to their hot buttons in an authentic and entertaining way.

10. Bond with Your Audience Listen Respond Relate Engage Respect Be Authentic Be Consistent

11. Convert into Clients People will go out of their way to do business with people that they like. ~ ZigZiglar

13. Website Design

14. Search Engine Placement

15. Lead Generation

16. Internet Training Products

17. Blog Training