How to turn the challenge of covid 19 into a digitalzation opportunity

HOW TO TURN THE
CHALLENGE OF
COVID-19 INTO A
DIGITALIZATION
OPPORTUNITY
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TABLE OF CONTENTS
Which are the worst, the least and the positively
affected industries?
04
05
06
07
08
The on-demand industry
The entertainment and media industry
The online education industry
How the available digitalization technologies can
help you survive the worst of the pandemic

HOW TO TURN THE CHALLENGE OF
COVID-19 INTO A DIGITALIZATION
OPPORTUNITY
The Covid-19 outbreak took the world by surprise. No industry has been left
untouched. Some have gained, many have lost.
For example, the airlines industry stands to lose $113 billion in 2020. The tourist
industry just in the US is projected to lose $25 billion just from tourism spending.
By mid-March, the National Restaurant Association in the US predicted that
just in three months, the restaurant industry may lose $225 billion.
The losses faced by other industries are…
The global sports industry: $600 billion
The ad industry associated with the sports industry: $26 billion
Oil industry: demand fell by 57%
According to a McKinsey report, just in six weeks after March 14, 2020, the
unemployment claims reached 30 million in the US.
The list goes on.

As you can see, the industries that stand
to beneﬁt from the situation brought about
These industries are beneﬁting because of their positioning as well as the
convenience that they provide during the times of social distancing and “stay-at-
home” work culture.
Which are the worst, the least and the
positively affected industries?
This table gives you a bird’s eye view:
Gems & Jewellery1
Entertainment2
Hospitality3
Transport4
Livestock5
Tourism6
Retail
Non-food Items
Wholesale Trade
Electronics
Banking
MSMEs
Drugs & Pharma
Automotive
Textile
Metals
Remote Working
Applications
Over the Top
Media Service
Online Gaming
E-education
SevereS No High Moderate Positive
The online coaching industry

Food delivery Groceries, vegetables, &
other eatable items
The on-demand industry thrives on products and services that can be delivered to
customers and clients without them having to step out of their homes.
These include
Laundry services Healthcare through
video conferencing

Medicines Video on demand
and basically, every product or service that can be delivered without human to
human contact. The delivery person can simply leave the item at the doorstep and
move away. Then the item can be picked by the household members without
coming in contact with the delivery person. If they want, they can leave the item
at an isolated place in their house for a couple of days before using it.
The following services have experienced a big surge…
The world of entertainment and media consumption has been rapidly moving
towards digital consumption for many years now. The need to stay-at-home and
ﬁnd avenues for entertainment without stepping outside has given a big push to
streaming and video sharing services.
51%51%
35%35%
21%21%
14%14%
12%12%
30%30%
32%32%

It is the institution of conventional education like schools and colleges that have
experienced the biggest thrust towards digitalization during the Covid-19 times.
Students, especially school going kids, are highly vulnerable and most of the
parents don’t want to send their kids to schools. At the same time, neither
schools nor the parents want the kids to neglect their studies.
Most of the schools are taking online classes using services like G Suite for
Education. Colleges are broadcasting online classes through online video
services and collaboration tools.
Wherever instruction is possible online, it is being provided. Gyms are imparting
online ﬁtness training. Yoga & dance classes are being provided online. Most of
the tutor services are delivering online classes.
Consequently, peer-to-peer video conferencing apps are growing in leaps and
bounds. Some of the video conferencing apps and the growth that they have
experienced are listed below:
266%266%
85%85%
66%66%
43%43%

How the available digitalization
technologies can help you survive the
worst of the pandemic
The biggest impact of the Covid-19 pandemic has been that people are unable to
commute and go to offices and other places of work. People are not thronging at
entertainment centers such as cinema halls and sports stadiums. They are not
visiting malls and shops. They don’t want to use public transport. It’s like the
dominos – everything is impacting everything else.
Frankly, for most of the businesses hit by the Covid-19 pandemic, it is a “now or
never” situation.
The world has been hit by colossal pandemics throughout human history.
This time, we are fortunate enough – as far as businesses go – to not to be sitting
ducks. There are many options available to us that can help us not just survive
through these difficult times, but also thrive and maybe, change the directions of
how we work and deliver our products and services, forever.
Below we are going to discuss some technologies that can help you through
digitalization. Many of these technologies, one way or another, you may have
already been using. So far, they have existed on the periphery. For many
businesses, they have been optional. Now they are proving to be essential.
As mentioned above, many
industries are leveraging the on-
demand app trends as well as
online education facilities to not just
carry on their businesses, but in
many cases, even thrive and find
new growth opportunities that were
previously unavailable due to
geographical constraints and
logistical hurdles.
Although not every aspect of your
business can be digitalized, there
are many that can be. Some
technological options available to
you are
Remote working/telecommuting
Cloud-enabled applications including online payments
Digital business communication platforms
Virtual collaboration platforms
Business analytics tools

The digital assets that you will need for
digitalizing your business
Google My Business
Essential tools
Essential tools
Google My Business
Facebook Messenger
WhatsApp for Business
A website
A mobile app (Android & iOS)
Business CRM
Online payment platforms
Chat bot implementation
Deep analysis of business
Here is how these tools help you increase your visibility and make it easier for
your prospective customers and clients to find you.
Makes it easier for people to find you locally. When they search for your service or
product, your business appears on Google Maps.
People can rate your business. They can also leave reviews. This improves your
local search engine rankings.
You get insights such as how many people saw your listings, how many people
called you and how many times your listings appeared in front of people.
It’s free and easy to use. Once your business address is verified by Google, your
listing becomes visible.

Facebook Messenger
Almost everybody who uses Facebook uses Facebook Messenger. You can also
use Facebook Messenger for business. You can connect the Messenger to your
Facebook business page and when you run promotional campaigns on Facebook,
your prospective customers and clients can directly contact you using Facebook
Messenger.
You can also use chat bots (automated replies) on Facebook Messenger so that
your customers and clients can get support automatically without having to raise
support tickets.
WhatsApp for Business
This is a separate application from the usual instant messaging app that you
have been using so far.
You can create a complete business proﬁle. You can use its automation features
that work like an auto responder. For example, if someone asks “what is your
most affordable web design package?”, a pre-prepared reply can be sent with the
package details.

A website
Frankly, very few businesses remain without a website, but still, if you haven’t
built a website for your business yet, now is the right time.
When people search for information on Google, how do they ﬁnd you? If you don’t
have a website, how does Google index your business? Sure, we have talked
about Google My Business above, but what if your business is not local or what if
many local businesses are competing for visibility?
Your website can give you an advantage. It increases your online visibility, and
online visibility is something that matters the most during the pandemic when
everyone is searching for products and services online. Best of all, people can buy
from you through your website.
A mobile app
A mobile app is dedicated to bridging the gap between your customers/clients
and your business.
If you are a retail store, people can buy from you through your mobile app. If you
are a publishing house, people can consume your content through your mobile
app. If you provide online classes, your students and participants can attend your
classes through your mobile app.
Even if you don’t want to do direct business from your mobile app, you can use
your mobile app for branding. For example, you can have a mobile game to
engage your customers and clients and then through a reward system, you can
encourage them to buy from you.

Business CRM
Many businesses are scrapping the bottom of the barrel for customers and clients.
Hence, it becomes absolutely necessary to manage your customers and clients in
an engaging manner and a business CRM (customer relationship management)
can go a long way.
Constant communication is very important. Your CRM allows you to automate
many communication processes so that your customers and clients are constantly
engaged. You can provide better customer service. You can take care of individual
customer and client. You can send them product offers based on their previous
buying history.
Online payment platforms
You certainly want your customers and clients to pay you. Conventional currency
is anyway discouraged during the pandemic. More than that, when people are
doing business with you remotely, they should be able to pay you remotely.
There are many platforms available to you such as PayPal, PayTM, Amazon Pay,
Google Pay and Stripe. Of course, if you have a website or a mobile app, these
payment platforms need to be integrated with that for interface as well as for
processing.

Chatbot implementation
Deep analysis of your business
Chat bots are available on instant messaging apps such as Facebook Messenger
and WhatsApp for Business. They can also be implemented on your website.
Once you have installed the chat software on your website, your chatbot uses
artiﬁcial intelligence and machine learning to provide accurate answers to
people’s questions.
Technology, especially digitalization, gives you deep analysis capabilities. You can
measure every aspect of your digital activities including how many people visit
your website or use your mobile app, which function of your website or mobile
app do they use the most, which portions of your website or mobile app send
them away and such. Through deep analysis, you can make strategic decisions to
improve your business prospects.

Conclusion
Do you own a food shop? Do you manage a grocery, pharmacy or a laundry
outlet? Is your business suffering due to the Covid pandemic? There is no need for
your business to suffer. You can use an on-demand mobile app to enable your
customers to do business with you without having to visit your shop.
Similarly, if you are an educational institution such as a school or college, you can
easily provide online training and carry on with the curriculum using video on-
demand delivery and other collaboration tools.
DCI has been helping businesses during these trying times to embrace
digitalization and turn many challenges into unprecedented opportunities.
Need more information on how you can save your business through
digitalization?

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How to turn the challenge of covid 19 into a digitalzation opportunity