In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
3. I am Not an SEO Expert
BUT
I DID STAY AT A HOLIDAY INN
EXPRESS LAST NIGHT!
4. What is SEO?
• SEOrefers to techniques that help your website rank higher in
the organic/natural search results.
WHY IS IT IMPORTANT?
• SEOhelps people who are looking for your product or service
find you.
5. “We don’t need SEO We have a large
pay for click campaign.”
• 25% pay for click
• 75% organic
• The
higher the user’s
education the high the
organic percentage
7. SEO Basics
Google weight: 25% on page SEO 75% Off page SEO
• On Page SE (25%)
Off Page SEO (75%)
• H1, H2, and Bold tags
• Referring Links
• Meta Data
• Page Rank
• RSS, Blogs
• Content (KING)
8. Good vs Evil
• White Hat
Black Hat
• Produce Good • Buying Links Reciprocal
Content
Links
• Others Will Link to • Copying Content From
Your Good Content
Others
• Use Good on-page • Anything That
Seems
Techniques
Like Cheating is.
9. • “Either
write something worth
reading or do something worth
writing about”
• - Benjamin Franklin
10. Off Page SEO
• Directories (Yahoo! Directory, DMOZ)
• Partners
• Blogs
• Press Releases
• Social Media (Facebook, YouTube, Twitter)
12. On Page SEO
• Page Title
• Description (Doesn’t help rank but helps click through)
• Meta Keywords (Keep them short and sweet)
• URL (Friendly)
• Content Headers (H1, H2, H3 . . . )
• Page Text (Bold tags)
• Image Alt Tags
15. Headers and Images
• TITLEMy Page/TITLE
• H1Making your pages search engine friendlyH1
• IMG SRC=”../images/logo.png” ALT=”dotCMS” /
• PdotCMS is the STRONGbest CMS/STRONG in
the World/p
16. Google (XML) Site Map
• What is an XML Sitemap?
Its a formatted xml file with site map on your webserver, that
enable Search Engine crawlers (like Google) to find out what
pages are present and which have recently changed, and to
crawl your site accordingly.
• ?xml version='1.0' encoding='UTF-8'?
urlset xmlns=http://www.sitemaps.org/schemas/sitemap/0.9
xmlns:xsi=http://www.w3.org/2001/XMLSchema-instance
xsi:schemaLocation=http://www.sitemaps.org/schemas/sitemap/0.9
http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd
url
lochttp://example.com//loc
lastmod2006-11-18/lastmod
changefreqdaily/changefreq
priority0.8/priority
/url
/urlset
17.
18. Things to Remember
• Its not Rocket Science
• Content is King
• Get Good Tools
• Start Small Work Your Way Up
• Track Your Results (Learn what works)