* What inbound marketing is and why it's important * How HubSpot can help you increase traffic to your website * How to turn that traffic into qualified leads using dynamic content * How to measure the impact of your marketing with analytics

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Inbound Marketing
Essentials &
Live HubSpot Demo

2. Agenda
1 Inbound Marketing Roadmap
2 Demonstration of the Tools
3 Requirements for your Success
4 Q&A
2

3. Inbound
Marketing
1 Roadmap
3

4. Inbound Marketing Methodology
This is how effective marketers get more customers online.
Get Traffic
Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Get Leads Place calls-to-action throughout your website to drive
visitors to landing pages with forms. Visitors fill out the
forms to get whatever you’re offering and become leads.
Get
Send your leads automated emails to drive them along your
Customers buying cycle. Provide your sales team with lead intelligence
so they can make more effective sales calls.
Analyze Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for future
success.
4

5. Most Enterprise Marketing Tools
Scattered, require advanced integration, and don’t provide closed-loop analytics.
Blog
Lead
Landing Pages
Nurturin
g
5

6. HubSpot All-In-One Marketing Software
Offer
Analyze Landing
Page
CAMPAIG
N
Social
Media Email
Lead
Blog Nurturing
6

7. HubSpot Has Customers Across the Globe
7

8. HubSpot Customers Get More Site Traffic
CUSTOMER GROUP 2010 % Increase 2011 % Increase
(5 months) (12 months)
Overall 160% 430%
B2B Companies 160% 450%
B2C Companies 150% 380%
CUSTOMER GROUP 2010 % Increase 2011 % Increase
(5 months) (12 months)
1 to 199 starting visitors 360% 780%
200 to 499 starting visitors 150% 610%
500 to 1,999 starting visitors 120% 380%
2,000+ starting visitors 110% 240%
8

9. HubSpot Customers Get More Leads
Average Number of Leads Each Month
Leads (starting with >50 leads per month)
1600
1400
1200
1000
800
600
400
200
0
3 4 5 6 7 8 9 10 11 12 13 14 15
Months 9

10. Demonstration
2 of the Tools
10

11. CONTACTS
A 360 Degree View of your Leads
across all channels and interactions

14. SOCIAL MEDIA
Integrations are where social gets powerful

19. LANDING PAGES
Your all-in-one campaign control center

24. SMART
ELEMENTS
Automatically adapt to reflect your viewers

26. Someone who had
been talking with your
sales team for
weeks….
Get Started With
30 Free Days
Start Your Trial

27. … shouldn’t see the
same homepage as
your early-stage leads.
Learn More in
Our Tip Sheet
Download Your Copy

28. Early stage offer Late stage offer

31. M EMAIL
The most integrated email system anywhere

36. WORKFLOWS
The right message
to the right person
at the right time
through the right medium.

39. MOBILE APP
Take HubSpot With You

41. SALESFORCE
INTEGRATION
Only sync sales-ready leads to Salesforce

43. Requirements
3 for Success
43

44. Requirements for Success
Have interest in spending time and effort
1 to connect with internet leads
2 Have a concept of a lead or an eCommerce
website
3 Commit 5-6 hours per week for a full year
Be willing to create content & learn
4 inbound marketing
44

45. HubSpot Software Pricing
1 Go to www.hubspot.com/pricing
2 Price = base package choice + # of contacts
3 Training starts at $2,000 one-time fee
45

46. Get a Free Inbound Marketing Assessment
…if you’re one of the first 20 people to reach out!
Ryan L. Ball
rball@hubspot.com
Greg Brown
gbrown@hubspot.com
Dan Sally
dsally@hubspot.com
Paul Rios
prios@hubspot.com
46

47. Q&A
4
47