Inbound Marketing focuses on creating and sharing useful content to attract and engage potential customers. It involves developing a strategy to produce content that addresses customer needs and interests, using social media to build relationships and spread awareness, and analyzing results to improve ROI. The key is creating high-quality visual content, optimizing photos for search, and reforming text to provide a great user experience that drives online sales and leads.

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2. How to improve Your ROI
with Inbound Marketing?
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3. About
I advise how to effectively create
and administer advertising
campaings making use of
Inbound Marketing. Provides
training in this field.
@dorotazys
#dorotazys
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4. 1. What is Inbound Marketing?
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5. Inbound Marketing
is awesome
Source: brisbanetimes.com.au/images/300.jpg
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7. 2. The perfect strategy?
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8. Focus on the content Source: healed1337.files.wordpress.com/2012/01/superman
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9. How are you planning to Source: artofmadmen.files.wordpress.com/2012/05/
create content?
mad_men
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10. Offer interesting content Source: artofmadmen.files.wordpress.com/2012/05/
mad_men
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11. Setting a new mindset
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12. Effective plan for influencing
Social Community 12
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13. Have a vision and long-term
strategy
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14. Build relationship
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15. Who is your community
persona?
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16. How are you going to Source: http://urodaizdrowie.pl/wp-content/
convince people to join? uploads/2012/04/taniec-na-rurze.jpeg
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17. What is your plan for
retaining the members? 17
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18. Be the same person Source: http://www.sho.com/assets/images/series/borgias/
s2/promos.jpg
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19. Influence social media
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20. Good composition and style
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21. 3. How to improve ROI
with Inbound Marketing?
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22. How to guide - Source: designdamage.com/wp-content
Visual marketing 22
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23. Great photos drive online sales
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24. Images are content
marketing’s magnetic force 24
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25. Avoid stock photos
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26. Reform text content
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27. Optimize photos
for searchability 27
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28. Create a real experience
for viewers
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29. Someone walking into a store
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30. Measure the Results Source: http://z6mag.com/wp-content/uploads/
2012/05/executive-to-business.jpg
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31. Make sure you have great Source: http://images.wikia.com/villains/images/9/91/
people working on project Snow-White-and-the-Huntsman-2.jpg
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32. Termin szkolenia: http://searchmarketingweek.com/szkolenie-z-
Warszawa, 15 listopada 2012 inbound-marketing/
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33. Inbound Marketing vs SEO Source: purefreestyle.com/wp-content/uploads/prize-fight.jpg
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