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Real, live, video calls with your favorite characters!
Instant Memories
Santa at the touch of a button

Partnerships

Share with family and friends

Company and character potential
How it works
Customers
Video calls from mobile phones,
tablets and web browsers

Technology

..........

..........

Scheduling, routing, video streaming,
recording and payment processing

Actors

VIRAL LOOP

Trained and experienced
Open domain, licensed and “generic”
characters

Product Placement & Co-marketing
Consumer brands that match the
characters and audience

Video Recording & Sharing
and Facebook. Fueling the viral loop
What people are saying...
“Photos with Santa are the biggest
moneymakers in the Santa industry”

“It’s a serious business dominated nationally
by just four main Santa providers.”

“A booming Santa industry is taking shape”

Our Competitors

“Santa has been helping us write over
325,000 personalized Christmas letters”

“more than 60 million videos viewed to date.”

“The Santa look alike business has
been booming.”
enclosed regional malls, shopping centers
and department stores”
Revenue

$70,963,830

Year 1

50
%

68,000

$45,797,840

Customers

35
%

$15
avg price of call

$18,086,027
$5,552,015

$1 million
in annual revenue

15

2014

2015

$1,022,000

2013

%

2016

2017
Costs

Fixed Monthly Costs
Personnel: $35,000
Operating:

Breakeven
14,171 calls

Incremental Cost
Avg Price Per Call:
COGS:

$9,500

$15
$4.45

Avg Customer Acq Cost: $1.13

Through 2014
Total: $44,500

66,136 calls

$9.42
A team with proven success

Dorian Collier

Jordan Lyall

Sam Dassanayake

CEO

COO

CTO

Creative

Mark Cheng

Evan White

Ed Taylor

Parag Patel

Finance

Marketing

Chief Santa

Legal

$50,000,000
In e-Commerce Transactions

20,000,000
App Downloads
Things to come

Q4 2013

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Santa

Tooth Fairy
Sponsor Crest

Eater Bunny
Sponsor M&Ms

Mickey Mouse
Sponsor Toys-R-Us

Santa
Sponsor Coca-cola
Raising

$500k

| 6% Interest | $3M Cap+
1.855.438.4248

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Make Believe Labs Investor Deck

  • 1.
  • 2. Real, live, video calls with your favorite characters! Instant Memories Santa at the touch of a button Partnerships Share with family and friends Company and character potential
  • 3. How it works Customers Video calls from mobile phones, tablets and web browsers Technology .......... .......... Scheduling, routing, video streaming, recording and payment processing Actors VIRAL LOOP Trained and experienced Open domain, licensed and “generic” characters Product Placement & Co-marketing Consumer brands that match the characters and audience Video Recording & Sharing and Facebook. Fueling the viral loop
  • 4. What people are saying... “Photos with Santa are the biggest moneymakers in the Santa industry” “It’s a serious business dominated nationally by just four main Santa providers.” “A booming Santa industry is taking shape” Our Competitors “Santa has been helping us write over 325,000 personalized Christmas letters” “more than 60 million videos viewed to date.” “The Santa look alike business has been booming.” enclosed regional malls, shopping centers and department stores”
  • 5. Revenue $70,963,830 Year 1 50 % 68,000 $45,797,840 Customers 35 % $15 avg price of call $18,086,027 $5,552,015 $1 million in annual revenue 15 2014 2015 $1,022,000 2013 % 2016 2017
  • 6. Costs Fixed Monthly Costs Personnel: $35,000 Operating: Breakeven 14,171 calls Incremental Cost Avg Price Per Call: COGS: $9,500 $15 $4.45 Avg Customer Acq Cost: $1.13 Through 2014 Total: $44,500 66,136 calls $9.42
  • 7. A team with proven success Dorian Collier Jordan Lyall Sam Dassanayake CEO COO CTO Creative Mark Cheng Evan White Ed Taylor Parag Patel Finance Marketing Chief Santa Legal $50,000,000 In e-Commerce Transactions 20,000,000 App Downloads
  • 8. Things to come Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Santa Tooth Fairy Sponsor Crest Eater Bunny Sponsor M&Ms Mickey Mouse Sponsor Toys-R-Us Santa Sponsor Coca-cola