product line

1. Dony Marian Mendez
MBA FT 2nd Semester
Roll No:16
SMS , CUSAT

2. Nike is without a doubt one of the world’s top
sports and fitness companies, and has a legacy
which dates back to 1962 when they first arrived on
the scene under the name of Blue Ribbon Sports.
Today Nike is known for their top of the line sports
apparel and athletic shoes.

3. Founded : January 25, 1962 as Blue Ribbon Sports 1978
as Nike, Inc.
Founders :WilliamJ. "Bill" Bowerman Philip H. Knight
NIKE Headquarters: Washington County, Oregon, United
States (Near Beaver ton, Oregon)
Area served: Global
Key people :Philip H. Knight (Chairman) Mark Parker
(CEO &President)
Founded : January 25, 1962 as Blue Ribbon Sports
 Later in 1978 as Nike, Inc.
Founders :WilliamJ. "Bill" Bowerman Philip H. Knight
NIKE Headquarters: Washington County, Oregon, United States
Area served: Global
Key people :Philip H. Knight (Chairman) Mark Parker (CEO &President)
Employees: 32800 (2009), 35000(2010) ,
Subsidiaries: Cole Haan,Hurley International, Converse Inc. and Umbro.
Website: www.nike.com

4. EVOLUTION OF THE
LOGO

5. • The Nike, Just Do it logo trademark was designed by
Carolyn Davidson in 1971 for
$35. Nike, Inc. got its name from the Greek Goddess of
Victory, Nike.
• The swoosh in the logo represents the wing of the Goddess.
• The solid corporate logo design swoosh was registered as
a trademark in 1995
• The Nike logo is the official registered trademark of Nike.
Nike sponsors many athletes and
sports teams around the world, with the trademarks of “Just
do It” and the swoosh logo.

6. NIKE PRODUCT LINE
Footwear
 Boots for Striker
 Mid fielders
 Defenders
 Sneakers
Apparel
 Headwear
 Tops/Polo
 Jersey
 Jackets
 Shorts
 Shocks
Equipment
 Ball
 Bags
 Watches
National Team Gear
 Jersey for Brazil, England, etc.
Club Gear
 Club Jerseys like Man U, Real Madrid, etc

9.  Nike pays top athletes in many sports to use their products
and promote and advertise their technology and design.
 Nike has also sponsored many other successful track and field
athletes over the years
 Nike has been the official kit sponsor for the Indian cricket team since
2005
 It has its famous campaign BLEED BLUE in INDIA
ADVERTISMENTS & PROMOTIONS

11. THANK YOU