Digital Marketing Proposal

1. Content & Digital
Marketing Proposal
Prepared By : Luv Israni for Israni Entertainment
Prepared For : Nikita Murarka & Jigar Shah for “Bindani” by Jigar and Nikita

2. BINDANI BY JIGAR AND NIKITA

3. INDEX
1. Cover Letter
2. Executive Summary
SCOPE OF WORK
 Conceptualisation
 Production
 Post Production
 Digital Assets
 Sustained Monitoring
 Track Analytics
3. Assessment
4. Implementation
5. Goals and Outlook
6. Team
7. Billing and Scheduling
8. Terms and Agreement
9. Acceptance

4. 1. Cover Letter
Dear Jigar and Nikita,
Thank you for considering Israni Entertainment for your Content Marketing
needs. I'm glad we had the opportunity to connect so that my team and I
could get a clear understanding of your social marketing expectations.
By using social media strategies and implementing procedures based on the
results of extensive analysis, study of social media trends, and application of
specifics unique to [Bindani by Jigar and Nikita], we are confident in delivering
effective results within your social media channels.
We believe our proposal provides a complete content marketing strategy
which will culminate in highly successful results for your business.
If you have any questions, please don't hesitate to get in touch. My contact
information is below.
Thank you
Name : Luv Israni
Company Name : Israni Entertainment
Email : luvisrani@gmail.com
Contact : +91-9821297666

5. 2. Executive Summary
Conceptualisation
 Ideation
 Research
 Competitor Research
 SWOT analysis
 Strategy formulation
Production
 Shooting twice in a month at Bindani outlet (Separate costs for shooting in studio)
 Still Photography
 Motion Photography
 Outlet/Store Photography
 Clients donning attire

6.  Behind the scenes
 Product shooting
 Events
 Jigar and Nikita Sound Bytes
 Client Testimonials
Post Production
 Image editing
 Video Editing
 Selecting Images
 Sorting Images
 Collating Content (Photos, videos, testimonials, graphics)
Digital Assets
Creating Engaging Social Content
Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic
on-going social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through: innovative content,
aesthetic graphics, creative copies, hash tag campaigns, strong use of keywords,
sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and
contributing our own unique content to broaden reach.
Posting Company Related Updates
Our plan is to engage our social media audience by sharing company news, press
releases, events, employee spotlights, and more.
We will also pay close attention to industry trends, and share it. This will help to gain
exposure with your target market.

7. Integrate Social Media Activity into Other Marketing Plans
With clear communication and monthly brainstorm meetings, we'll be able to consolidate
the marketing initiatives to fit your goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales,
contests, and/or promotions. We will agree on a schedule for a series of posts to keep up
the exciting momentum for all prospective customers.
Promotions and Social Campaigns
We will utilize social channels to connect with your follower base, and engage them with
promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day, or can run up to six months. We'll be able to
analyse the results from each campaign, and then we will provide a report of its success.
Results of campaigns can be compared so the most effective promotions, offers, or
contests can be replicated.
Sustained Monitoring
It is important to regularly maintain marketing activity for maximum growth.
We will continually monitor each channel, and will respond to any questions, comments,
and posts within a two hour time period. Two hours will allow us to confirm that accurate
information is relayed back to the person asking.
Analytics
We will provide you with:
Daily and Weekly Analytics- Such as: follower growth, reach, demographics, comments,
"Likes", shares, retweets, etc.

8. Reporting- Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results, to then tweak our approach accordingly.
3. Assessment
Since [Bindani by Jigar and Niharika] is an industry entrant within the Designer space,
Israni Entertainment is excited to team up and tackle the challenge of improving their
current social media standings.
As you know, successful social media marketing is the best way to get noticed. In our
research, we discovered that Bindani by Jigar and Niharika current primary social media
strengths include: availability of content and an emerging name in the designer space.
The current weaknesses of [Bindani by Jigar and Niharika] will work to improve are as
follows: use of more consistent promotional campaigns, use of photo
marketing/infographics, and using analytics to demonstrate effective social media
marketing.
By analysing the current successful marketing trends, such as: use of key words, visually
appealing images with exquisite copies, creating interesting infographics, and interacting
with the audience in a fun and professional manner will be useful ways to get started.
4. Implementation
From our discussion, we've agreed to follow a social media marketing strategy to ensure
a consistent presence through each important channel. Here is what we guarantee on a
daily/weekly/monthly basis.

9. Digital Media Activities
Twitter —Traffic and Reach
 Twitter is used mainly for its ability to move traffic to a site. 90% of the tweets
are designed to engage interest and make the click to the site. After that, the
site needs to manage the interest and move people to the sale.
 Twitter will work for you when you make the tweets as down-home and
authentic and as non-sales-y as possible. This is done through quotes from
presentations and presenters, images from the site, facts and figures, and
conversations.
 What to Tweet: teaser text for the products, parts of testimonials, statement of
benefits, vocabulary that captures the voice of your company, 80% with links
 Voice: The most important part to define is the “voice” of the tweets; highly
energetic, forceful, sweet, etc. The voicing will be the emotional mover in the
tweet creation process.
 A global list of hashtags will be developed that will increase the reach of each
tweet beyond the Followers of the accounts.
 The most important about using Twitter for marketing is the voicing, frequency
and landing pages the tweets take people to.
Strategy in a nutshell:
 Tweet on all designated accounts
 Tweet during peak online attention of targeted potential customers
 Use the top hashtags for the product in most tweets

10. Facebook
Facebook can be an amazing space; if you have a clear idea of what brings
people together, what people love to share and where you want them to go and how
to get them there.
 What brings people together: common pain, common solutions, sense of
shared traits, common purpose
 What people love to share: beautiful images, quotes, human faces, funny
text/images/stories, and powerful statements by celebrities, offers and
discounts
 Where do you want them to go: always take them to a place that solves their
problem, sales page, video page
 Promoted Posts will be very important to use, but the number of Page likes will
need to be increased to at least 200 in order to use that service. Develop
several posts that would be perfect for Promoted Posts. These can be posted
and used anytime (costs not included within the budget)
 Develop the posts and schedule them to post at high traffic times on
Facebook.
 Facebook ads that are targeted to a targeted audience would be great
(separate budget)
Strategy in a nutshell:
 The focus of this phase is to expand your target market on Facebook.
 These strategies can be targeted to your top target locations or demographics.
 This process will give you more Page Likes and more engagement on the Page
and more traffic to your website.
Pinterest—Traffic Enhancer
 The images that are developed for Facebook can be re-purposed on the
website and then Pinned to Pinterest for increased traffic. Pinterest generated
more referral traffic for businesses than Google+, YouTube, and LinkedIn
combined. (Source: Shareaholic.com).
 Pinterest can be an amazing space if you provide beautiful images that inspire
curiosity, links back to your landing pages and encourage supporters to Pin
your stuff.

11.  Images that inspire curiosity: Creating images is a foundational social media
task. You use those images on your landing pages, sales pages and websites.
The images themselves need to be like teaser text that pulls someone to click
through to see the origin of the image.
 Links back to your landing pages: The whole reason for using Pinterest is to
create traffic back to your landing and sales pages. Pinterest is a winner in this
function. Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn
 Encourage Supporters: By providing a way for your biggest supporters and
customers to Pin and Re-Pin you images from your site you’ll multiply your
marketing efforts.
 The focus of this phase is to use the most powerful traffic mover to expand
your target market and bring them directly to your sales pages.
Strategy in a nutshell:
 Create Pinnable images on the website.
 Inform your fans - Announce your Pinnable images to all your other social sites
 Create a Group Board for wider reach – and hand-select the Pinners.
Google+
 A functional Google personal account is needed for private G+ video Hangouts
with potential customers and/or existing customers.
 Google+ can also be an amazing space if your customers are already there.
Strategy in a nutshell:
 Create a business Page or Local Page or combine ones you already own.
 Inform your fans - Announce that you are on G+ to all your other social sites.
 Optional: Create a G+ Community for a more intimate discussion between
members.
Facebook Business Page Creation

5 Cover images developed with your existing images and agreed upon text.
These will be rotated once a month or agreed upon schedule.

Instructions developed to be sent out in all your marketing tracks to garner
new Page Likes.

12. Facebook Monthly Marketing Tasks

Monitoring conversations, deleting spam, and postings replies on the Page

Interacting with other targeted Pages as your Page for increased visibility and
Facebook Page growth once a week. A list of these Pages, or a keyword to find
them in search is needed for this task.

Optional: Running one Facebook Ad campaign per month for more aggressive
Facebook Page growth and e-mail opt-ins. Monitoring the ad campaign to
ensure the cheapest price per click and delivering a monthly report on the
stats. You can decide on a daily budget and the cost would go on your credit
card.
Change cover image once a month or agreed upon schedule.
Twitter Account Creation

Open account(s) with agreed upon username and full name.

160 character bio developed with keywords and extra URLs.

Photo uploaded, background image uploaded.

Optional: If you need a background image created.

Create three Twitter Lists to organize the people and brands you Follow and for
the extra reach and marketing juice.

Research and suggest 10 hashtags for marketing based on your business niche.
Twitter Monthly Marketing Tasks

Facebook Page posts auto-post to designated Twitter accounts.

Manually following other targeted tweeters to grow your following.

Actively Re-tweeting and commenting on your behalf.

Actively using the designated hashtags.
Pinterest Account Creation

Creating a new account with the business name and description

Creating up to 10 Boards; title and descriptions will need to be approved

Populating those 10 Boards with existing content
Pinterest Monthly Marketing Tasks

13. 
Adding 5 pins a week from existing content.

Re-pinning 5 pins a week from other people/business Boards.

Replying to comments, adding 5 comments a week
Google+ Personal Account and Page Creation

Personal account creation and/or revitalization

Profile page developed, images uploaded

Local G+ Page found and Claiming Process started

System created for auto-posting Google+ updates directly to Twitter account
10 Circles created for marketing and research
Google+ Monthly Marketing Tasks

One status update/day that auto-posts to client’s Twitter account

One Shared post/day from A-List person in client’s niche

Add people to designated Circles
Reports for ALL Contracted Social Accounts
 Monthly PDF report on traffic, interactions, demographics and growth.
 Monthly conference call to assess needs and maintain open communication.

14.  Major Social Media Activities
Posting Daily Weekly Monthly
Facebook 02 10 30
Twitter 02 10 30
LinkedIn 02 10 15
Instagram 02 10 30
Google + 02 10 30
Additional
Pinterest 01 03 05
Tumblr 01 03 02
YouTube -- 01 03
Vimeo -- 01 03
Blog -- -- --
5. Goals and Outlook
Upon implementing the social media marketing strategy described above, we can
use this information to compare results month to month/quarter to quarter/, to
understand the full scope of the marketing initiatives worth pursuing.

15. Timetable
Specifics and the proposed timeline.
CAMPAIGN Deadline
Conceptualize Study, ideate and conceptualize project
Production Shooting twice (Photography & Videography)
in a month (Bindani Outlet & Studio)
Post Production Image and Video Editing
Digital Assets Text for Images and Content for Posts
Content & Copy Dissemination
Monitor
Campaign
Monitor and report the success of the
campaign by month end
Revise Campaign Revise campaign and test
6. Team
Israni Entertainment is in the business of content creation and marketing from the
stage of photography and videography through the various social media channels to
drive web traffic, engage an audience, run social campaigns, and contribute unique
content to follower base.
Founded by Rraj Israni, Israni Entertainment delivers proven content marketing
results. We are committed to influencing optimal revenue growth, while exceeding our
client's expectations.

16. 7. Billing and Scheduling
Israni Entertainment collects payments on a monthly billing cycle. Here is an
outline of our pricing and services for first quarter:

17. 8. Terms and Agreement
Prior to a contractual agreement, elements of this proposal may be amended upon
collaboration with the client, Jigar Shah and Nikita Murarka of Bindani by Jigar and
Nikita at the discretion of Israni Entertainment.
9. Acceptance
Your signature below indicates acceptance of this content marketing proposal and
entrance into a contractual agreement with beginning on the signature date below:
Bindani by Jigar & Nikita Israni Entertainment
Approved by:
Jigar Shah
Nikita Murarka
Luv Israni
Date: Date: