1. Advertising
Total Media Ad Spend Worldwide by Region (2013)
ASIA PACIFIC
LATIN AMERICA
38%
7%
MID EAST & AFRICA
4%
2013
CENTRAL &
EASTERN EUROPE
4%
NORTH AMERICA
WESTERN EUROPE
35%
21%
+71%
+53%
+52%
+33%
+24%
+8%
Latin Mid East Central
Asia
America & Africa & E Europe Pacific
North Western
America Europe
Total Media Ad Spend Growth 2011 - 2017
The most socially engaged market (according to SEB) is China, with
85% of China's social users having socially shared in the past month
compared to 58% of Britons. China not only has 95million users on
Facebook, (despite the social network being officially blocked) but
WeChat which has driven social growth in this market was rebranded
from Weixin to appeal to an international audience. Global businesses
should look to divert some of their online ad spend into these
emerging markets now to capitalise on this growth and see a
greater ROI on their investment.
Sources From
http://www.internetworldstats.com
http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976
http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf
http://data.worldbank.org/indicator/IT.NET.USER.P2
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976
http://socialmediacases.blogspot.co.uk/2013/07/worldwide-social-network-users-2013.html
http://www.forbes.com/sites/kenrapoza/2013/11/05/chinas-tencent-about-to-overtake-facebook
http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013
Design By
Team
Family Guy
Rosanne
Squared class
July 2013