1. Editorial showcase
IT insights and European
observations from
NetMediaEurope Editors

2. Europe
London Summit, October 2012
IT & Europe ? -- First data connection between France
First data connection between France
and UK (1851)
and UK (1851)
-- First Wireless communications in France,
First Wireless communications in France,
Italy, UK (1890s)
Italy, UK (1890s)
-- First Computers in Germany and UK
First Computers in Germany and UK
(1940s)
(1940s)
-- First Massive Online Services in France
First Massive Online Services in France
(1980s)
(1980s)
-- 1991 :: A
1991 A British scientist invents the
British scientist invents the
world wide
world wide web at the CERN (France,
web at the CERN (France,
Swiss)
Swiss)
-- 2006 :: A British designer creates a new
2006 A British designer creates a new
smartphone
smartphone
-- ICT Spending will hit $490 billion (+3,1%)
ICT Spending will hit $490 billion (+3,1%)
in 2013 according to Forrester Research
in 2013 according to Forrester Research
-- Europe is the N°1 e-commerce market in
Europe is the N°1 e-commerce market in
the world (€ 246 Billion vs. € 234 B for the
the world (€ 246 Billion vs. € 234 B for the
US, Emota)
US, Emota)

3. Europe
London Summit, October 2012
NetMediaEurope Group was born
following a Management Buy-out
(MBO) of VNU digital properties,
supported by Truffle Capital. uk
With its headquarters in Paris,
France, the group has subsidiaries in france germany
London (UK), Milan (Italy), Madrid
(Spain) and Munich (Germany).
italy
With the recent acquisition of
ZDnet.de from CBSi, spain
NetMediaEurope has strengthened
its position in continental Europe,
becoming the leading IT BtoB
Network in Europe with more than
10 million unique users every month.

4. Europe
London Summit, October 2012
1992 > 2012 : The big shift for IT journalism
The last 20 years have dramatically changed the way IT
journalists work :
- Paper is dead and most publications are now digital
- We have 10 times more readers but our team have
dramatically decreased, as well as advertising revenues...
- From monthly or weekly publications we now produce
INTERVIEWS
content all day long like big news agencies (AP, reuters, AFP,..)
WEB
- From text journalism, we also produce databases, surveys, SEMINAR STUDIES
photos, podcasts and videos. (360° journalism)
ROUND LIVE
- We have to face news aggregators such as Google, Facebook TABLES BLOGGING
or Apple who cannibalize our content and our advertisers... VIDEO

5. Europe
London Summit, October 2012
More than a Media Group : a European Media Group
Despite this new deal for journalism, NetMediaEurope remains a real
Media Group, involved in producing quality content.
- We are not a «content farm» and we bet on real journalists and
freelances, who write 5000 stories per month, check facts, meet
people and IT companies
- We are not just «US content translators». We have local editorial
teams to cover local markets and produce original content.
- We now produce a «Euro Story» every week, talking about
European People, technologies and companies.
Ex : Tim Berners Lee interview, Telefonica expansion, Iliad/Free
mobile success, Oktoberfest & telecoms, Italian Banks and IT, etc...

6. Europe
London Summit, October 2012
A massive audience
This commitment to quality pays.
NetMediaEurope media properties attract
millions of readers every month
All around Europe, NetMediaEurope has
- 500 000 Qualified BtoB Contacts
- 10 million monthly readers
- 1 million mobile readers 100 wembley
This audience represents more than 100 stadiums every
Wembley stadiums every month, looking for
IT stories ! month !

7. Europe
London Summit, October 2012
Leading IT BtoB network in Europe
Country
NME
CBSi
IDG
- NetMediaEurope is the only media group dedicated to IT covering all major western
european countries
- For advertisers, NetMediaEurope is the only «one stop shop» to target one of the
largest markets for technology

8. Europe
London Summit, October 2012
A strong brand portfolio
BtoB
.de
Business IT
Decision Decision
Makers Makers
BtoC

9. Europe
London Summit, October 2012
Our main brands
Title targeting CTO, Tech Title targeting tech officers in Title targeting channel Title targeting pro-sumers
Officers in big companies SMBs and CxO Officers
how tech
how tech solutions solutions for busy people how tech solutions products
increase productivity to run companies help to sell enhance
products productivity

10. Europe
London Summit, October 2012
26 web sites
Germany
France - ZDNet DE
United Kingdom - Silicon FR - Silicon DE
- TechWeek Europe UK - ITespresso FR - ITespresso DE
- ChannelBiz UK - ChannelBiz FR - ChannelBiz DE
- ITweb TV UK - Gizmodo FR - CNET DE
- ITweb TV FR - Gizmodo DE
- ITweb TV DE
Espagne Italy
- ITespresso ES
- Silicon IT
- Silicon News ES
- ITespresso IT
- ChannelBiz ES
- ChannelBiz IT
- Gizmodo ES
- Gizmodo IT
- Silicon Week ES
- ITweb TV FR
- ITweb TV ES

11. Europe
London Summit, October 2012
New frontiers
Strong on the World Wide Web, NetMediaEurope
is also targeting internet users on new screens
such as :
- SMARTPHONES : iPhone, Android, Windows
Phone, Nokia Phones, Web Phones,
- TABLETS : iPad, Google Nexus, Kindle Fire
We are also building strong relationships with our
readers thanks to our social pages on :
- LinkedIn, Viadeo, Xing : Dedicated BtoB groups
- Facebook : Over +100 000 fans in Europe Thanks to Google Currents,
ZDNet.de has +200 000
- Twitter : Over +100 000 fans in Europe subscribers since June 2012!
- Google+ : Over +100 000 fans in Europe

12. U.K.

13. U.K.
London Summit, October 2012
• Peter Judge, Editor
1 Degrees in Physics and Fine Art
2 Tech journalist and writer since 1985 (Computer
Weekly, Ziff Davis IT Week, ZDNet, IDG TechWorld,
TechWeekEurope - since 2009
3 ● Books
4 ○ Open Systems - Computer Weekly
5 ○ The Intranet Report - Elan
6 ○ Guide To IT Standards Makers - Technology Appraisals
7 ● Conferences
8 ○ Working With the Web (1995)
9 ○ Internet for Business (1995)
10 ● Telecoms analyst (Infonetics)
+2000 376 - 1111
11 ● Expertise: Cloud, Big Data, Wireless, Networks

14. U.K.
London Summit, October 2012
UK Economic Background
• Gross Domestic Product: €18 trillion
• Growth 2012: -0.2% (2011: -0.65%)
• Unemployment: 8.1% of labour force
• Consumer Spending: up 0.2% since 2011
• SMBs: 4.5 million, turnover £1.5 billion (48% of private sector turnover)

15. U.K.
London Summit, October 2012
UK technological Background
• Broadband penetration: 76% (12th in world)
• Mobile broadband penetration: 13%
• Average broadband speed: 7.6Mbps
• Adults using mobile Internet 39%
• Adults using social networking 50%
• UK Data Centres: 5% of world market
• UK Cloud: £1.2 billion (2011, 38% growth)
• Mobile usage up (73 million subscribers)
• Mobile revenue down 8% ARPU £22
• UK ICT Market £80 billion
• UK Internet contributes 8.3% of GDP
• 13% of purchases are made over the Internet

16. U.K.
London Summit, October 2012
UK political Background
• Government Strategy: Austerity
• £3.2 billion savings per year, through G-Cloud
• Tech City: encouraging startups and Internet
firms
o Google
o Amazon
o Twitter
• Investment in broadband (£530m)
• Seek investment from US and China

17. U.K.
London Summit, October 2012
UK Content team and Strategy
• Table stakes: audience
News, Opinion, Analysis
• Involvingfeaturing readers
o IT Life -
the
o Polls - canvassing readers
o Tech Success - recognising readers
o Tech Club - meeting readers
• Offering more
o Quizzes - entertainment
o Euro Story - wider perspective • Tom Brewster
o Webcasts - education
• Steve McCaskill

18. U.K.
London Summit, October 2012
We know IT managers
• IT Life Series - weekly profile
o "There's no room for manoeuvre if we're late" Gerry Pennell, LOCOG
o "Holographic interfaces and voice recognition" Christina Scott, FT
o "I'm changing IT from the No Department" Jose Mosquera, Hello!
o "If you don't believe in the cloud, check your pulse" Charles Clark,
Rosslyn
• Some recent polls
o LinkedIn better than the pub
o TechWeekEurope readers are all rounders
o Olympics won't break networks
o Paper better than Apple Maps
• Tech Success Awards
o Projects, not products
o Results in November
• Tech Club
o Face to face meetings

19. Spain

20. Spain
London Summit, October 2012
Manuel Moreno,
editor in chief NetMediaEurope SPAIN
-Journalism Degree, Complutense University in Madrid
-Journalism Master, El Mundo and CEU University.
-2000: IBM Spain. Marketing and Communications Department
-2002-2006: El Mundo –second national daily newspaper
- Economy, real estate, culture and special reports.
- Editor in chief IT supplement.
-Nov 2006: VNU Business Publications as Online Content Manager.
-July 2007: The company changes to NetMediaEurope. Content
Manager Spain
-Well known IT Journalist. Top 10 most influential IT journalist in
Spain
-Experienced roundtable moderator. Social Media and journalism 2.0
specialist
19 715 135 45 1785

21. Spain
London Summit, October 2012
NME in Spain
• A team of specialized IT digital journalists
Full time journalists at the central office in Madrid
Contributors all around Spain
Contributors in LATAM (Venezuela, Colombia, Argentina)
• More than 50 articles everyday in all our websites.
• Interviews, special reports… Video content
• Social Media Integration
• Liveblogging and livetweeting
• Live meetings with invitees

22. Spain
London Summit, October 2012
Economic background
• 46,7 million habitants – 3,3 million in Madrid
• 17 regions. Madrid, Cataluña and Basque Country, the most IT
regions.
• 30,6 million Internet users in the whole country Users
(65,6% penetration rate)
3,46 million companies in Spain
3.08 million are small companies. From 1 to 9 employees.
150.000 companies have from 10 to 250 employees
Only 3.000 have more than 250 employees.
99,8% of the companies are SMB, +European media.
IT sector represents 10% GDP in Spain. Internet represents
2,2%.

23. Spain
London Summit, October 2012
Political background
-Crisis but the government is investing in IT sector:
- Broadband and 4G plan
- Plan Avanza. Helping to develop new internet business.
- Government helps to develop online content
- Start-up “viveros”. Local agencies to create companies.
- Silicon Alley sector. IT companies based in Madrid.
- NetMediaEurope is based there
next to Telefonica building.
-Other projects in other cities:
Barcelona 22. Malaga Valley…

24. Spain
London Summit, October 2012
Technological background
We have 41 technological campus and 108 R+D centres.
12 new companies and start-up incubators.
•16 millions Facebook users (34,1% penetration rate)
• 8 millions Twitter users (Spain the 2nd european
country in twitter use)
• 5 millions LinkedIn users (more than unemployment
figures)
• 55 millions of mobile telephones
(11% more than the population)
• 3 millions tablets.

25. Germany

26. Germany
London Summit, October 2012
Editorial Director Germany:
Kai Schmerer
1995 - University Marburg Diploma in Political Science
- Subsidiary subjects: Business Administration,
Computer Science
1995 - Azlan (Network Consultant)
1996 - PC Professionell – Editor (Print)
2000 - ZDNet.de - Senior Editor (Online)
2005 - ZDNet.de – Deputy Editor in Chief
2008 - ZDNet.de – Editor in Chief
2012 - NME/NMI Editorial Director Germany
(ZDNet.de, silicon.de, ITespresso.de,
Gizmodo.de, CNET.de)
- 120 150 170

27. Germany
London Summit, October 2012
NME and NMI in Munich

28. Germany
London Summit, October 2012
Germany: Economy
- Economic growth 2012: 0,7 % (1,6% IKT) 2011: 3% (IKT 3,9%)
- Consumer confidence: 5,9 %
- Unemployment rate 5,5 %
- IKT*-Investments 2011: 148 Billion Euros
- IKT/Consumer-Export: 14,5 Billion Euros (1st half of 2012)
mainly to FR, UK, NL
- Number of Employees IKT: 866.000 (2011)
- 4 Million Companies, 99,5 % SMBs, 35,8 % revenue, 54,6 % empl.
- 75 % of IKT Companies are investing in Germany,
42 % want to increase inv. next year
-Business Confidence ist increasing: 72% of medium sized
companies with more revenue in Q1/2012
*IKT= Information & Communications Technology

29. Germany
London Summit, October 2012
Germany: Technology
- Broadband Access: 78 % (EU: 68 %) 4x since 2004, 31 Million
- 3G-Network: 29 Million (2011) 35 % more than 2010,
Data: +42 % to 93 Million GByte
- 4G-Network (LTE): 15% with access to LTE-Network (2012),
2016: 34 Million, 41 % #1 in Europe, UK 39 %, IT 35%,
FR,ES: 32% (European Information Technology Observatory)
- Big Data: 16 Billions Euro worldwide (2012: 4,5 Billion)
- E-Government: German Parliament has passed legislation in
9/2012: 50 % less visits to the authorities, 9,5 Million tax filing online
- Green-IT: 81 % low power consumption is very important,
56 % would pay 5 % percent more for products with lpc
- Cloud Computing: 28% of companies are using cloud technology,
increasing revenue with cloud +47% to 5,3 Billion Euros in 2012
- more Data: http://www.bitkom.org/

30. Germany
London Summit, October 2012
Germany: Governement

31. Germany
London Summit, October 2012
Germany: IT trends
BITKOM:
German
Association for
Information
Technology,
Telecommunicati
ons and New
Media,
represents 1700
Companies.
BITKOM’s
members
generate an
annual turnover
of 135 billion
Euros in total,
exporting high-
tech goods and
services worth 50
billion Euros per
year. bitkom.org

32. Germany
London Summit, October 2012
Summary
- Economic situation is one of
the best in Europe
- Consumers spend a lot of money
- IT-Investments of companies are strong
- Readers are using more and more mobile
devices to access content:
10 % 4/2012 - 32 % 9/2012
- We are prepared: All Editions
on Google Currents:
ZDNet: over 200k subscribers,
500k PIs per month, 4 Million Pis,
1.2 Million Unique Visitors
+ Apps for Mobile Phones & Tablets

33. Italy

34. Italy
London Summit, October 2012
Emanuela Teruzzi,
Editor in chief of NME online magazines, since NME was born in
1997.
She has a strong experience in all kind of IT magazine:
newspaper, online, daily, weekly, fortnightly, monthly for the
BtoB and BtoC audiences.
She is chairman at breakfast meetings, moderator in webinars,
round tables, videointerviews in strong partnership with local
players. She has strong relationships with international vendors,
market research companies, local clients and Italian CIOs.
She started working as a journalist after university
-in 1991, as editor in Computerworld Italia by IDG
-In 1994, she launched PC Shopping, a guide for users by IDG.
-In 1996, she joined VNU Business Publications to launch PC
Dealer
-In 2000, she became editor in chief of PC Magazine
-In 2004, she became editor in chief of VNUnet.
+100 - 100 +1000 Now, she is the editor in chief of ITespresso, TechWeekEurope,
ChannelBiz, Gizmodo.

35. Italy
London Summit, October 2012
NME in Italy
 NME Italia has an excellent reputation in the
Italian Market.
Strong editorial staff with journalists in the
IT Market since 1990, well known by vendors
and companies: 1 editor in chief and 2 full
time journalists in Milan that are in charge
of daily news, opinions, interviews, hardware &
software tests, newsletters and press
conferences for all the sites
 Staff of freelances for vertical sites: two
freelances on Gizmodo, one freelance on
TechWeekEurope, one freelance on
ITespresso.
 All teams cover local and international events.

36. Italy
London Summit, October 2012
Economic situation
 Economic crisis, shift to emerging
market
 Tech Discontinuity
 Slight recovery (Apps, Tablets, Cloud)
 Downpricing effect  Budget IT (cost saving vs innovation )
Millenium Bug  Cost saving strategies
Twin Towers
 Scenario: 4.100.00 SMB with 10 persons and revenue under € 2 million. (95% of all italian companies,
47% of employees )
 Trends: These companies are the embryos of Italian entrepreneurship. The number of these companies
is increasing year after year
 Money for business - Decreto Salva Italia by government :
1,5 billion euro in 2012 + 1,5 billion in 2013 + 3 billion in 2014 for companies that have new projects for
business

37. Italy
London Summit, October 2012
Some facts about Italy
Europe Italy
House with Internet Access 73% 62%
House with BroadBand Access 68% 53%
Usual Internet Users 71% 54%
People have never used
Internet 24% 39%
People use online banking 36% 18%
People online with PA 41% 23%
People buy online 40% 15%
Companies sell online 13% 4%
Revenue from eCommerce 14% 4%

38. Italy
London Summit, October 2012
Italian Digital Agenda: an ambitious project
Digital economy represents a strategic asset for economic and
cultural development of Italy
Italian Government sets up 6 working groups to improve and
speed up digital development
First step of € 792 million invested into big
IT projects from italian governement !
Italian Digital Agenda: 101 actions to lead
the innovation
 National Broadband Plan within 2013 (100% citizens
connected ) and Ultra fast Broadband for fixed and mobile
 Interoperability, open data sharing, adoption of cloud services in all
economic sectors of Public Administration (e-government)
 Empowering of sensible data protection to promote digital
transactions (e-commerce)
 Incentive for private industries to invest in Research and Innovation
in ICT sector
 Smart Cities & Communities

39. Italy
London Summit, October 2012
€ 792 million invested into big IT projects from italian governement !
1
Infrastrutture  Coordinato da MISE
e sicurezza,
2
e-Commerce  Coordinato da MISE e Dipartimento per l’Editoria della PCM
3
e-Government  Coordinato da MIUR e Ministro per la PA e semplificazione
e Open data
4
Alfabetizzazione  Coordinato da MIUR e Ministro per la PA e semplificazione
informatica
5
Ricerca
 Coordinato da MIUR e MISE
e investimenti
6 Smart Cities &
Smart
 Coordinato da MIUR e Ministro coesione territoriale
Communities

40. Italy
London Summit, October 2012
Italian companies want to invest in tech next year
18 billion euro : total amount in italian IT companies in
2012
443 million euro in cloud computing
120 million euro in security
33% CIO will introduce BYOD in 2013
48% of italian SMB started a virtualisation process
75% will virtualize IT in the next two years
75 % of CIOs will invest in security and business continuity

41. Italy
London Summit, October 2012
Expectations 2012 / 2013
Shadows Lights
 Contraction of IT budget Effect from Digital Agenda
 Stagnation of PMI demand Effect from Regional Digital
 Contraction of IT spending Agenda
 Financial Difficulties for IT Smart Cities / Smart Communities
vendor / vendor consolidation Outsourcing
 Credit crunch Cloud computing in SMB
 Few new IT Projects New products & phenomena
(tablet, smartphone, Os, byod)

42. France

43. France
London Summit, October 2012
NME France Chief Editor
Jerome BOUTEILLER
Jerome Bouteiller has degrees in Management by Paris
Dauphine Universty (Paris) and Sciences Po Paris.
In 1999, He has created NetEco.com, one of the first
french web site dedicated to the digital economy, sold in
2008 to Clubic.com (M6 Group)
Besides NME, Jerome is a professor at the Ecole
Europenne des Metiers de l’Internet (EEMI), a Business
School created by french internet pionneers (X.Neil, JA
Grangon, M. Simoncini)
Author of two books ("Welcome on Facebook", Albin
Michel, 2008) and "How to invest in internet media",
BOL, 2010), he has joined NetMediaEurope in 2011 as
European Content Director and directly manages french
editorial teams
2992 2186 3281 2614

44. France
London Summit, October 2012
NME in France
- 25 people in rue d’Aumale,
in the heart of Paris
- 20 Journalists and
freelancers mixing «desk
time» and outside meetings
(press conferences, business
meetings, exhibition
shows, ...)
- Close to the «Silicon
Sentier», the «start-up area»
in Paris
- Meeting rooms to welcome
IT players and make
interviews (videos)
- ...

45. France
London Summit, October 2012
Technology in France
- 70 million mobile lines, 23 million broadband (xDSL and
FTTx) connections (ARCEP)
- 50,2 million internet users (77,2% penetration) and 24,1
Facebook users (37% penetration)
- 41% have a smartphone, 15% have a tablet (Deloitte)
- 5 main carriers (Orange, SFR, Bouygues, Free,
Numericable) now involved in FTTx and 4G deployment
- ICT Spending should increase by 2% and hit € 74,2 billion
in 2012 (Forrester Research)
- 15 % of this spending is for software development

46. France
London Summit, October 2012
Economy in France
- 65 million people with 11 million living in Paris area
- 5th world economy with a $ 2800 billion GDP
(IMF, 2011) and $ 35 000 per capita
Company Employees Number %
Entrepreneurs 0 2 238 522 65,4 %
TPE / Small 1 to 9 987 093 28,8 %
PME / Medium 10 to 499 194 112 5,6 %
GE / Large >500 2 515 0,7 %
total 3 422 242 100 %
- France has a lot of small companies, not enough «medium companies»
2010 INSEE

47. France
London Summit, October 2012
Technology and Politics ?
- Broadband lines : With good results in DSL deployment, France is now
investing into FTTx (fiber) networks. We have around 1 million lines and
governement targets 10 million lines by 2020
- Mobile lines : Thanks to a fourth cellular carrier (free) bringing more
competition, 3G rates are decreasing. Mobile carriers are now opening their
3G+ DC networks (42 Mb/s) and should open first 4G networks this fall
(November)
- Governement has invested €250 million to create «national cloud players»
such as Cloudwatt (Orange + Thales) and Numergy (SFR + Bull)
- SMBs benefit from legal facilities to strengthen their R&D («Jeune Entreprise
Innovante», C.I.R. : Credit Impot Recherche)
- France does not have any «Small Business Act» but we are building «clusters»
(pôles de compétitivité) around specific tasks (telecoms, software, e-commerce,
aeronautic, cars, etc...)
- New governement is creating an «SMB Bank» (Banque Publique
d’Investissement BPI), merging Oseo and FSI

48. France
London Summit, October 2012
Tech trends in France?
Tech managers want to
- keep control of their IT infrastructure
- fight heterogeneity with virtualization
- efficient and low cost solutions
- control data and bandwith
CxO and end-users want to
- forget the infrastructure (Cloud)
- bring their own device
- access apps everywhere
- exchange data as fast as possible
Tech
Manager
CxO

49. Europe
London Summit, October 2012
Q&A session

50. Europe
London Summit, October 2012
TouchPoints
Research 2013
EMEA/LATAM
Stéphane Parcheminal
International Marketing Director
Country Manager Brand Manager
B2B Marketing Manager Client Director

51. Europe
London Summit, October 2012
What is NME‘s TouchPoints Survey?
A touchpoint is a point of contact between a
brand and its audience (ex: press release, press
ad)
Areas of interest:
> IT and Business Decision Makers media
consumption across EMEA and Latam (with a
specific focus on B2B social media)
> IT / BDM role in the decision process
> What are the key criteria to convince ?

52. Europe
London Summit, October 2012
Geos and Companies Covered
Northern Europe
Denmark, Estonia, Finland, Ireland,
Western Europe Norway, Sweden, United Kingdom
Austria, Belgium, France, Germany,
Luxembourg, Netherlands
CEE
Bulgaria, Czech Republic, Hungary,
Southern Europe Poland, Russia, Ukraine
Croatia, Greece, Italy, Macedonia,
Portugal, Serbia, Spain
MEA
Algeria, Iraq, Israel, Kuwait, Morocco, Namibia,
LATAM Nigeria, Qatar, Saudi Arabia, Senegal, South Africa,
Sudan, Tunisia, Turkey, United Arab Emirates
Argentina, Brazil, Chile, Colombia,
Ecuador, Paraguay, Uruguay,
Venezuela
Companies Profile:
> SOHO – SMB – Large Accounts
> All industries (incl. Public Sector)

53. Europe
London Summit, October 2012
A massive recruitement campaign accross our properties
Media supports
Email broadcast: 2.000.000
Page impressions: 1.000.000
Social media support on our Twitter,
Facebook and LinkedIn groups
A Panel of Experts from

54. Europe
London Summit, October 2012
TOMORROW ?
new screens, new readers, new countries
1234 1234 1234 1234

55. Europe
London Summit, October 2012
QuickTime™ et un
décompresseur
sont requis pour visionner cette image.

56. Europe
London Summit, October 2012
Windows 8 Apps

57. Europe
London Summit, October 2012
Let’s Celebrate Tech Success!
Our Tech Success Awards are intended to celebrate
successful projects in euro organisations.
•It must be real
•It must be innovative
•It must have benefits
•You must tell the story
&

58. London Summit, October 2012
Latin
America

59. London Summit, October 2012
Q&A about NME & NMA

60. London Summit, October 2012
Thank YOU

61. Europe
London Summit, October 2012
15’ Coffee Break