Michael Domsalla

Berlin Area, Germany Germany

Brand Architect

The first brand technique was invented in germany. We took it to the next level within 12 years intense work and became market leader in our branch. It's not about advertising anymore, it's - again - about value sharing. Values are the foundation of any community - and so it's the foundation of a brand too. With a complex and differentiated approach that fits our world. Because of our "brand types", a second order value model and a social identity approach we create a unique brand technique for every type of brand instead of using a one-fits-all approach. This alone brings power back to the brand. It's your decision: grow by cost cutting or grow by value creation?