Sony has its fingers in many pies including computer entertainment, technology, music, pictures, and mobile. It dominates the computer entertainment industry with the PlayStation console and utilizes various strategies across its businesses like horizontal integration within music labels, vertical integration within film production and distribution, and synergy between film franchises and merchandise.

1. SONY
BY DOM, LUKE, SARAH AND EMILY
S

2. WHAT PIES DO SONY HAVE
THEIR FINGERS IN
S Sony Computer Entertainment
S Sony Technology
S Sony Music Entertainment
S Sony Pictures
S Sony Mobile

3. SONY COMPUTER
ENTERTAINMENT
S Sony is mainly known within the computer entertainment
industry for its game console, the PlayStation, which
holds a large portion of the market share.
S Various PlayStation consoles have been released, with
the 1, 2, 3 and 4, as well as the Portable, Vita and Go.

4. SONY TECHNOLOGY
S Sony release various products in the technology
industry, such as Sony VAIO
computers, televisions, cameras, memory disks and
batteries, portable and home audio systems.
S Sony VAIO computers are an example of synergy, with
Sony and VAIO collaborating to produce the line of
computers.

5. SONY MUSIC
ENTERTAINMENT
S SME flagship labels include Columbia Records, RCA
Records and Epic Records, as well as many more. This
is an example of horizontal integration.
S Artists affiliated with any of these three labels include 50
Cent, AC/DC, Aerosmith, One Direction, Beyoncè and
many more.

6. SONY PICTURES
S Film franchises produced by Sony Pictures include The Karate Kid, Spiderman, Stuart Little, Ghostbusters
and Men In Black.
S Sony Pictures use vertical integration, as they own all stages of production and distribution, e.g.
Spiderman. Sony own everything from the studios in which the films are made, to the companies which
distribute to the film, and will also own the DVD. Sony also own Blu-Ray, so when the film goes to it Sony
will therefore own it.
S They also own Columbia Pictures, TriStar pictures and many more within the film industry, another
example of horizontal integration.
S In the television industry they own many companies including Sony Pictures Television Group (formerly
Columbia TriStar Television Group) and have produced such television shows as Kings of Queens and
Days of Our Lives.
S Synergy is also present within Sony pictures through the Spiderman film franchise, with a lot of
merchandise sold such as costumes and accessories. In addition, Will Smith released a song for the Men
In Black franchise.

7. SONY MOBILE
S Sony owned a stake in Sony Ericsson along with Sony
Ericsson, and produced various mobile phone models
until Sony bought out their stake in the company, and
became Sony Mobile Communications. They now
produce Sony Xperia phones.
S The Sony Ericsson phone is an example of convergence,
with Sony and Ericsson converging to release the phone.
S They also produce tablets.

8. CASINO ROYALE
S There is synergy and horizontal and vertical integration in Casino
Royale, one of the many James Bond films:
S Synergy: the theme tune was used on Guitar Hero, which was
released onto Sony consoles.
S Horizontal Integration: Casino Royale was distributed by MGM
and Columbia Pictures which are both owned by Sony.
S Vertical Integration: Casino Royale was released on Blu-Ray,
which is a Sony product. Sony owning MGM and Columbia
Pictures is an example of vertical, as well as horizontal,
integration, as they own the distributors of the film as well as the
studios in which it was made.