Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Foundations for measuring your presence and visibility online
1. 1 Foundations for measuring your presence and
visibility online
5/21/2010
2. 2
5/21/2010 We are brands
•Yup. As soon you start a blog or
open Twitter a account
•If you do good things people will
interact with what you produce,
publish, create and share
• People will talk to you and
about you
3. 3
5/21/2010 Measurement becomes important because?
• We want to know we’re doing
the right thing: our efforts are
contributing towards something
that is growing
• No hits, clicks, friends or
conversations? It’s time to
change the format!
4. 4
5/21/2010
But lets be honest.
Measurement is not quite the Scarlett Johansson of advertising.
5. 5
5/21/2010 Where to start?
• So many tools
• Soo much data
• Sooo many numbers
GAHH!
• What’s important?
7. 7
5/21/2010 “The best things in life are free”
Janet was right
8. 8
5/21/2010 Google Analytics
• Getting started is
easy
• If you don’t want to
mess with your footer
you can use widgets
supplied by
Wordpress or Blogger
15. 15
5/21/2010 Things should be on the up
• Traffic
• Especially referrals and search engine traffic
• Look out for traffic from other blogs and social networks
16. 16
5/21/2010 Interactivity
• Comments and pingbacks
• Retweets and @replys
17. 17
5/21/2010 Number of friends
• RSS subscriptions
• Twitter followers
• Google connect
18. 18
5/21/2010 Homework
• Keep spreadsheet and monitor your growth
• If you’re a massive geek set up a Daytum account
• Seeing all the information in one place paints a nice picture of
how well you’re doing
19. 19
5/21/2010 More swotting
• Free Google Analytics training online
• Measurement books – hundreds on Amazon
• Things written by Avinash Kaushik
20. 20
Thanks
5/21/2010
You can wake up now
Dhiren Shingadia // @numetrick83 //
uba-kontrovasie.com
21. 21
5/21/2010 Photos that I stole borrowed
http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg
http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg
http://www.sas.com/resources/screenshot/data-quality-1-full.jpg
http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG
http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-
R/i+heart.jpg
http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-
R/i+heart.jpg
http://blog.makezine.com/ddimg/tools.jpg
http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg