Official introduction for GMSA in 2009

1. AN INTRODUCTION TO THE GSMA

3. ABOUT US

6. GSMA Committees GSMA Officers Rob Conway – Chief Executive Officer, Member of the Board Jeremy Sewell – Chief Financial Officer Bill Gajda – Chief Commercial Officer Tom Phillips – Chief Government and Regulatory Affairs Officer Alex Sinclair – Chief Technical Officer Michael O’Hara – Chief Marketing Officer John Hoffman – CEO, GSMC TBC – General Counsel

7. GSMA FOCUS OF ACTIVITY

8. GSMA Focus of Activity Mobile Broadband Mobile Lifestyle Mobile Planet

19. MBB connections to reach over 70 million by end 2008 Source: Wireless Intelligence, September 2008 Global HSPA connections Devices everywhere

21. There remain many untapped devices segments Addressable segments for wireless-enabled devices NOTE: Machine segments above are annual shipment volumes SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities Devices everywhere “ 90% of our device categories to be network-enabled and wireless capable by FY2010” Howard Stringer Chairman & CEO Sony Wireless health Smart metering and clean technology Transport

22. The GSMA is looking at a much larger market “ Devices Everywhere” The addressable market from M2M to “Devices Everywhere” NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity Devices everywhere M2M

23. Deliver connectivity for the development of Connected Health markets and practice globally Looking to work with Vendors, Service providers and other ecosystem partners to boost mobile innovation, reduce cost and to improve time to market What can the GSMA deliver to mHealth Market overview Identify users or user groups Determine success potential Analyse applications and methodology Identity strategic partners Implementation plan

24. [email_address] THANK YOU!