2. WHERE SOCIAL MEDIA MARKETING IS HEADED IN 2013
Friday Presentation by Jerry Silfwer, 25th of January 2012
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
3. “TRADITIONAL MARKETING MAY BE DEAD, BUT THE NEW POSSIBILITIES
OF PEER-INFLUENCED, COMMUNITY-ORIENTED MARKETING, HOLD MUCH
GREATER PROMISE FOR CREATING SUSTAINED GROWTH THROUGH
AUTHENTIC CUSTOMER RELATIONSHIPS.”
Bill Lee, Harvard Business Review, August 9, 2012
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
4. MADISON AVENUE
STRIKES BACK
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
5. MADISON AVENUE STRIKES BACK
1. PEOPLE EXPECT VISUAL COMMUNICATION
2. PRODUCTION SKILLS IS KEY IN DIGITAL
3. SOCIAL IS A GREAT PLACE FOR BIG IDEAS
4. OOPS! SOCIAL DO NEED HUGE BUDGETS
5. EACH MILLISECOND OF ATTENTION COUNTS
— ADAPTING A K-POP MINDSET
6. WILL PAID, EARNED AND OWNED BLEND? YES!
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
7. SHOWING INSTEAD OF TELLING
1. BRANDS MUST WALK THE TALK ONLINE
2. DO NEXT-LEVEL-STUFF OR FANS DIE FROM BOREDOM
3. FANS ARE NO LONGER IMPRESSED BY EASY STREET
4. BRAND PLATFORMS MUST BE RAZOR SHARP
5. THE LAUNCH IS DEAD, PRE- AND POST BUZZ IS KEY
6. ONE BRAND, ONE MESSAGE, ONE EXPERIENCE
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
8. “ARE YOU NOT ENTERTAINED?”
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
9. ARE YOU NOT ENTERTAINED?
1. IT’S SOCIAL MEDIA, NOT COSMETIC MEDIA
2. AUTHENTICITY IS A HYGIENE FACTOR
3. BRANDS MUST BLEED FOR THEIR AUDIENCE
4. PLEASE ALL AND YOU PLEASE NO-ONE
5. PLAIN VANILLA WON’T GET YOU ANYWHERE
6. BRANDS: BE A GLADIATOR... NOT A FUCKING CLOWN
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
10. THE HIPPIE WEB IS DEAD
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
11. THE HIPPIE WEB IS DEAD
1. “SOCIAL MEDIA EXPERT” MEANS NADA
2. THE DAYS OF CASUAL FOLLOWS AND LIKES ARE ENDING
3. THE HYPE IS DEAD AND 6 FEET IN THE GROUND
4. MORE TEACHERS, LESS PREACHERS
5. MOST ONLINE FAN BASES ARE WORTHLESS
6. IN-HOUSE IS GAINING IN SKILL VERSUS AGENCIES
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
12. ENTER THE MONEY WEB
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
13. ENTER THE MONEY WEB
1. THE TRANSACTIONAL WEB IS KEY
2. “SHOW ME THE MONEY!”
3. ROI, ROE, CONVERSION, LEAD GENERATION, EMAIL LISTS
4. RETENTION, ACQUISITION, CHURN, LIFE-TIME LOYALTY
5. RE-INVENTED BUSINESS MODELS DRIVEN BY ONLINE
6. CONSULTANTS MUST LEARN TO SPEAK “E-COM”
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
15. 2013 SOCIAL MEDIA TRENDS
1. THE RISE OF GOOGLE+ VIA GOOGLE AUTHORSHIP
2. FACEBOOK WILL CONTINUE TO DRIVE TRAFFIC
3. GOOGLE WALLET WILL SLAP PAYPAL AROUND
4. AFTER BIG DATA COMES CONTENT MARKETING
5. .COM IS WHERE THE END GAME WILL BE HELD
6. IN-HOUSE WILL CONTINUE TO GROW STRONG
7. ONLINE CASE STUDIES WILL BE AGENCY CURRENCY
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
16. 2013 — ALL OR NOTHING
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
18. CONTACT
New York
phone // + 1 212 924 3979
email // hello@whisprgroup.com
address // 601 W 26th Street, New York City, New York, 10001
Stockholm
phone // + 46 8 551 166 48
email // hej@whisprgroup.com
address // Hovslagargatan 5A1 - 111 48 Stockholm, Sweden
FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012