Shreyoshi Ghosh

A Design Po r t f o l i o

Served Fresh!
Shreyoshi Ghosh
2nd year M. Des (2009-11)
DoD. IIT, Guwahati

"God lies in the details ":Mies Van Der Rohe

Design Speak!
Design is love. Design is sensitivity. Design lies in creating fresh ways.
When I stumble upon a design problem, I begin with research. I try to get into
the user’s shoes, soak in the context.
When I think I can fully comprehend, I move into my favourite part: coming up
with ideas, creating fresh scenarios, drawing up a fresh new approach, trying to
look at the picture from every different angle! After this rather exhaustive exer-
cise, the rest simply falls into place following the rhythm of the project.
I believe the key to innovation lies in blurring all boundaries…between art and
science, between all the design branches. The key perhaps lies in not compart-
mentalizing and mixing up the opposites…

Illustration Brochure Identity Poster Product Signage Artwork Photography

Master’s Thesis Project: Chitrakatha

This is an ongoing project of one year dura-
tion.
My topic is “Chitrakatha” or Static Visual
Narratives.

Research Areas:
* Narrative history
* Narrative structure
* Indian visual narrative
* Indian folklore
* mythology
* Narrative devices
* Experimental works in publication, Exhi-
bition design and narrative

i am currently working on a story for chil-
dren where the narrative device is a book. i
am interested in understanding how to
engage the children into the story as active
participants rather than passive audience.

Furthermore, i would like to create a work
using a three- dimensional space as the
narrative device.

Keywords:
Narrative device, narrative struc-
ture, folklore, children 1


Oedipus the King

The tragic story of “Oedipus the king” by
Sophocles is a classical example of a dra-
matic narrative. Oedipus, the man who
solved the riddle of the sphinx and became
king of Thebes, as he seeks to rid his city of
a plague resulting from the pollution of the
unpunished (and unsolved) murder of the
previous king, Laius.

What starts out as an inquiry into murder
leads to the revelation that Oedipus, in an
attempt to avert a prophecy predicting he
would kill his father and marry his mother,
has unwittingly committed both the murder
of his father Laius and incest with his mother
Jocasta. In the revelation and grief of such
horrors, Oedipus retains his nobility through
an act of self-mutilation, gouging out his
own eyes, and by expelling himself from
thebes in order to rid the city of the plague.

As a part of the new media course, where
my subject for study was drama, I was
intrigued by the questions this story put
before us about the very limits of our exis-
tence. I wanted to depict this story by depict-
ing the drama in the story using colours and
abstract form.

Medium: Oil Pastels

Keywords:
Colour, Form, Drama,
Narrative 2


Children’s Book Illustration: Cover Page

This is my first attempt at illustrating for
children. I took up an Indian folk tale from a
competition floated by a renowned NGO
dealing with similar issues. The target age
group is 2-8 year olds.

Design scenario: today’s is a fast paced
world, a machine led world. Much of our
daily dealing involves the digital realm, the
unreal other. Unfortunately, unlike the previ-
ous generation, today’s children are being
brought up in a world which is more visually
dominated by the televisions and computers
than the real tangible world around us.

Hence the attempt was to make the story
visually tangible, earthy, and natural. Thus I
decided on the medium of collage, using
different textures and patterns and bright
colours. The illustrations are done such that
the images itself tell the story, thus catering
to the little ones who are yet to learn to
read.

Keywords:
Tangible, Children,
Paper Craft, Narration 3


Children’s Book Illustration: Pages 1-2

The story begins one fine afternoon when
our little narrator decides to leave his studies
to tell his grandmother a story from long
past about a Champaka tree. In this scene
the little boy is asking his grandmother to
look towards the empty wall in front only to
be transported to the world of the story.

Keywords:
Tangible, Children,
Paper Craft, Narration 4


A Day in my Life.

An exercise given in a Graphic Design Book
asking one to represent one’s day graphi-
cally in a manner they found interesting
caught my fancy. This is my rendition of a
usual day of my college life. i have depicted
it by primarily following my footsteps during
the course of the day. i have used the clock
in two screens to inform the viewer of the
passage of time.

Medium: Poster Colour

Keywords:
Approach in style, Narration,
Experimental 5


Ready to Take Over!

This illustration was done for a Calcutta
based Management Institute’s Annual Fest.
This illustration was the backdrop of the
poster for the event. The idea was to invite
the corporate biggies to deliver lectures and
organize various seminars. The poster
shows young management graduates,
armed with their degrees, ready to take over
the corporate world, brave and moving for-
ward, taking the industry to new heights. i
have used different tones in the background
and foreground here. The grid followed is to
generate the feeling of rising sun.

Software: Adobe Illustrator

Keywords:
Colour and Tone Manipulation,
Sharpness, Dynamism 6


Placement Brochure 2011-12

The Department of Design, IITG is set apart
from its counterparts by its philosophy about
design, its multi-disciplinary approach, the
freedom and scope it offers for experimenta-
tion, to work in domains far from conven-
tional or mainstream and of course its loca-
tion, being set in the beautiful idyllic valley
right beside the Brahmaputra. The experi-
ence and education life at IITG brings is
surely unique.

Thus came about the idea of introducing the
department through a narration using typo-
graphic installations, which would run paral-
lel to the information to be presented in the
brochure.
Cover inner pages
The look and feel of the photographs were
to depict a world hidden, a place elevated
and unreal, rich with mystery and wisdom.
The phrases constructed for the installations
were as follows:

Drift into a world
Here the edges fade away
We colour them freedom
Tinker with reckless abandon
Always serious fun and play

Credits:
Content Copywriting: Mufaddal Shabbir
Husein
Photography: Apoorv Tomar, Abhishek Bora, inner pages inner pages
Shreyoshi Ghosh

Keywords:
Typographic Installation,
Photography, Minimal 7


It all begins with a point..

This brochure was an assignment given in
Visual Methods, Sem I. this subject deals
with the basics of design..the point, the line,
shape, form, texture, colour, the study of
visual principles etc.

The first semester..the first introduction to
design..hence i thought it was only apt to
begin with a point..to take up point as a
theme and have fun with it!

Software: Adobe Illustrator CS3

inner pages

Keywords:
Illustration, Playful,
Fun, Presentation 8


It all begins with a point..(more)

I repeated the point to create simple playful
illustrations that tell a parallel story in the
brochure. It tells the story of my days in IIT,
waking up and breakfast, cycling to college
through the gardens and lakes, classes and
chai breaks..little chit-chats and the
studio..the little things that made the 1st
semester so memorable.

inner pages

inner pages

Keywords:
Illustration, Playful,
Fun, Presentation 9


Identity Design for Aniika

This is part of the work done during my
internship at Trapeze, Bangalore. Aniika is a
E- Store selling works of Indian designers
which are hand-made or not mass-
produced. This would also serve as a plat-
form for interaction between designers
themselves and also designers and their
customers.

I was part of the team of three headed by
Ram Sinam working on the identity of the
store. My initial ideas ranged from exploring
the basic forms of triangle and square to
Indian alphabets, etc.

Finally the idea which was overall liked by
the team was that of the logo being like a
window to the store; a dynamic logo which
is fixed in its form but the bound space de-
picts works of the designers who form
Aniika. Thus the identity of the store would
have constant transformations as per the
works sold.
Final Options
However, this iteration was rejected by the
client over another logo created by a team
member.

Keywords:
Dynamic identity, Indian Designer,
Studio- Produced
Initial Trials

10


India Spices

Iko and Noni Avital conducted a branding
and identity workshop in IIT, Guwahati. The
idea was to design the identity of the spices
of India as a luxury brand, up-market high
end goods. Here are displayed the prelimi-
nary posters designed for the same.

Software: Adobe Photoshop CS3

Keywords:
Spice Textures, Minimal,
Tangible 11


Business Card, Letterhead, Envelope Design

In a class assignment, we were asked to
design professional identities for ourselves.
As I sat to ponder over how to best describe
who I am, what I stand for, I asked myself
what best depicts who we are? I realised it is
perhaps our expressions. It’s what we say,
how we say it, our manners. Moreover, it is
what we write in the back of our notebooks
and diaries, what we scribble, the seemingly
unimportant inconsequential everyday
doodles. Hence I took my class notebook
and scanned all the doodles and sketches
and derived a visual identity out of them.

Software: Adobe Photoshop CS3

Keywords:
Representation, Unconscious
Scribbles and Representation 12


Love Your Body Campaign Entry

Who dictates what beauty is? Who sets the
norms for our lifestyles, our bodies, our atti-
tudes? If you think hard enough, you would
realise it is the media with its constant hyp-
notising. Perhaps without even being aware
of it, we all play puppets in its mega-show.
Almost all of us has given away our funda-
mental right to choose what we should look
like, what size body should we wear, how we
should dress, what our skin colour should be
to the media. Today all of us strive every day
to fit into this image of the “perfect woman”
created by the televisions, magazines etc. we
fail to celebrate all our diversities and take
up any means to become the celebrated
doll.

It’s time we all woke up and got our rights
back. It’s time that we, and we alone de-
cided how we would live, what body we
would wear.

Software: Adobe Illustrator CS3

Keywords:
Women and Media,
Dictates and Fitting in 13


Form Studies

The form studies course assignments
included exploration of various three dimen-
sional forms using paper mainly. I also tried
to introduce transparency to the forms. The
experiments also included the putting one
form inside another and explore with trans-
parencies, material finishes, colour and tex-
tures. We were also taught studio photogra-
phy of the forms created.

The most interesting part of the course was
developing chess pieces whose forms are
guided by their movements and not their
character. For example, the form of the
Bishop is to be guided by its diagonal move-
ment and not its character as a bishop.
I depicted the movement of the pieces using
negative space inside a solid block.
Material: Plaster of Paris.

Chess Pieces (From Left to Right): Knight, Rook, Bishop

Keywords:
Form Exploration,
Material Handling, Chess 14


A Paperweight for a Beatles Fan

Here, the primary idea for to come up with a
visual that sums up the Beatles, or some-
thing that depicts perhaps only a phase, but
is truly Beatles in its character. As I began my
research about the target user group and
the Beatles, I toyed around with all the
already generated visual icons associated
with the Beatles, be it the Beatles typography
on the drums, the yellow submarine, Rub-
bersoul or the Apple logo. However, while
designing something that involved one of
the most well known music group of all
times, the challenge perhaps lied in coming
up with new visual icon and not find deriva-
tions from the existing one.
Then the song Glass Onion struck a chord
with the project, as the song’s lyrics are
composed of phrases and words from other
previous Beatles tracks. Thus the song was
like a summation of a lot of Beatles music
and phases and formed the inspiration for
the design.

Software: Google Sketchup Pro 7

Keywords:
Beatles Merchandise,
Glass Onion 15


Signage System: Guwahati Railway Station

For the one semester long Minor project at
IITG (Semester II), I took up the case of the
Guwahati Railway Station signage system.
The initial part of the project was research
and case study. It involved studying signage
systems, environmental graphics, space,
colour and form, the Indian railway identity,
the existing signage and way-finding system
at Guwahati Railway Station.

However, due to the duration of the project,
I included the designing of the pictograms
for the railway station as the scope of work
to be delivered at the semester end.

Keywords:
Environment and Information,
Signage, Wayfinding 16


Signage System: Guwahati Railway Station

When it comes to a high traffic environment
where information anxiety amongst users is
very high, like a railway station, the picto-
grams are dictated mainly by its functional
criteria. The design has been influenced by
the study of the context of Assam paired with
an inclination for easy to derive, simple
forms.

Keywords:
Pictogram, Form,
Identity 17


Signage System for Taj Vivanta

This is a part of my work at Trapeze, Banga-
lore as a summer intern. Trapeze has de-
signed the signage system for the Taj Vivanta
range of premiere business hotels. I joined
in the ongoing work for developing a sig-
nage system for Taj Vivanta, Dwarka. In a
group of three, headed by Ram Sinam, I had
worked on signage planning, individual
signage layout, signage hardware.

The colour scheme was preset and also the
element rhombus in a pattern ( Part of the
Building Façade). Our work included design
exploration within these boundaries to come
up with a fresh solution.

Keywords:
Signage Planning,
Signage Hardware, Identity 18


Personal Explorations

i. Ripples
Rain is a wonder.
Rain is magic.

The ripples formed in the small puddles, the
incessant beating of raindrops on to the
earth’s surface in a merry beat, it takes my
breath away.

This is an attempt to capture the spirit of the
rain, so full of life, so full of joy.

Medium: Poster colour

ii. , iii. Rush.
ii.

i.

iii.

Keywords:
Colour, Flow,
Emotion, Rhythm 19


Personal Explorations

i. The land of my dreams, the land of free-
dom.

ii. Drawn on site, Lake- side, Southern
Avenue, Kolkata.

iii. We die a little everyday.
I think when we are born, life is full of possi-
bilities, you can be anyone, and you can do
anything. Your mind, you, are all soft and
vulnerable; you are most capable of break-
ing, of failing when you are young. And
these disappointments, the things and
people that break us, fail us make us stron-
ger. However that beautiful sensitivity, that
capacity to get hurt so deeply, the capacity
to feel like you are dying, its lost...and thus
i.
a part of you is lost and you are a little less
human...and thus as we get older, we get
stronger, we become more hollow.

iii.

ii.

Keywords:
Personal Exploration,
Mixed Media and Themes 20


One Fine Evening..

A stroll alone one evening with my new
found friend hanging around my neck...The
path laid out a million little stories...a differ-
ent world at every little corner…

Camera: Nikon D90

Keywords:
Nature, Emotion
Photography 21


Bright new adventures..

The big blue lake with the hundred hidden
mysteries, the stare you won’t forget... the
fleeting glimpses of the bridge, the bright
red that takes you to lands lesser known...or
the leaves of an ordinary tree on an ordinary
day looking just like a dream… the stuff that
help me differ one passing day from an-
other…

Camera: Nikon D90

Keywords:
Nature, Emotion
Photography 22

Thank you!
“I like too many things and get all confused and hung-up running
from one falling star to another till i drop. This is the night, what it
does to you. I had nothing to offer anybody except my own confusion.”
-Jack Kerouac

Shreyoshi Ghosh

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