2. Social Media Analysis
Company: Softship AG
URL: http://www.softship.com/
SERVICES & SUPPORT:
• Softship support
• Consulting
• IT services
• Software services
• Hosted solutions

3. Visible Online Presence
SOCIAL MEDIA MONITORING RESULTS
Channel: Social Mention
Softship Keyword
Reputation Used: Softship
Metrics
Online Reach ,Brand
Awareness, Social
Reputation & Social
Media Presence :
- NIL-
Visible Results

4. Visible Online Presence
SOCIAL MEDIA MONITORING RESULTS
Channel: Social Mention
softship.com Keyword
Reputation Used:
Metrics softship.com
Online Reach ,Brand
Awareness, Social
Reputation & Social
Media Engagement :
- NIL-
Irrelevant
Results

5. SOCIAL MEDIA MONITORING RESULTS
Keyword
Channel: Addict-O-matic Used:
Softship
Search Results for
Keyword: Softship
Irrelevant Results Results for Keyword
‘Softship’
Social Media
Engagement :
- NIL-

6. SOCIAL MEDIA MONITORING RESULTS
Channel: Addict-O-matic
Keyword Used:
Search Results for
softship.com
Keyword: softship.com
Social Media Presence
& Engagement :
- NIL-
Results Visible:
-NIL-

7. SOCIAL MEDIA MONITORING RESULTS
Channel: WHOS TALKIN Search Results for
Keyword:
Softship
with Timeline’s
Visible Feeds for Keyword:
Softship

8. SOCIAL MEDIA MONITORING RESULTS
Channel: Twitter
Softship
Twitter Handle
Tweets Mentioning
Softship : -NIL-
HashTags: -NIL-
Followers : Few (10)
Mentions: -NIL-
Retweets: -NIL-
Listed: 1
Softship
Twitter Engagement : LOW

9. SOCIAL MEDIA MONITORING RESULTS
Channel: LinkedIn
LinkedIn Search Results for
Keyword: Softship
with Timeline's

10. SOCIAL MEDIA MONITORING RESULTS
Channel: LinkedIn
Company Page Results
LinkedIn: Softship
Profile Activity: -Nil-
Profile Optimization: -Nil-
Custom Banner: -Nil-
Custom Landing Page: -Nil-

11. SOCIAL MEDIA MONITORING RESULTS
Channel: Facebook
Softship Facebook Page:
•Member Engagement: -NIL-
•Interaction & Comments: -NIL-
•Custom Tabs: -NIL-
•Post Likes: -NIL-
•Page Optimization: -NIL-
•Page Activity: Not in Order
•Interactive Apps integration: -NIL-
•Vanity URL: -NIL-
•Page “Likes” : Few (25)
• Usage Of Compelling Content: -NIL-
•Search Visibility : Poor

12. Social Media Analysis
SOCIAL MEDIA ACTIVITY REPORT:

13. SOCIAL MEDIA STRATEGY
With a well-designed social media strategy, you can
leverage conversations to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive
—from increasing customer satisfaction, to keeping
tabs on the competition, to marketing your latest
products.
Why not take Advantage ?

14. Facebook
 Creating Profile
 Creating Fan Page
 Integrating Profile with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Groups & Pages
 Adding Members & Fans
 Starting Discussions
 Engage (Interact & React) with members
 Sharing Links
 Share Whitepaper Articles & Press Releases
 Create Facebook “Like” button & Badge, to place it in the website & blogs
 Run Contests, Promotional Campaigns, Promote Events, Polls..
 ** Youtube Box (For Viral Campaigns)
 ** Adding Custom Tabs

15. LinkedIn
 Creating Profile
 Integrating Profile with Other Social Media Channels
 Add Connections
 Join Groups
 Targeting & Networking with the Influencers
 Starting Discussions in Groups
 Optimize the profile with relevant applications
 Active participation in relevant Q&A's
 Publish Press Releases
 Create Polls
 Submit Feeds
 Share Presentations
 Integrate Blogs to the profile
 Share Links

16. Twitter
 Creating Profile
 Post Tweets with Site link(content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Retweet influential tweets
 Post neutral updates frequently
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly

17. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers
Q&
A's
Post Question & Answers on Q&A sites like Answer bag,
Yedda, Yahoo answers with links, to drive traffic, increase
back links & create more visibility

18. Digital PR
 Monitor and evaluate relevant online media conversations
 Engage with key influencers in the blogosphere
 Develop corporate blogs, social network sites and multimedia tools
 Plan the design of and develop content for corporate websites
 Optimize communications for effective distribution in the digital space

19. Social Bookmarking
 Bookmarking Links from the Site
 Adding keywords
 Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Document Sharing
 Sharing Presentations through Slideshare, Scribd, Docstoc
 Publishing White Papers & Articles in Scribd & Docstoc

20. 12 - Month Social Media Marketing Plan

21. 12 - Month Social Media Marketing Timeline
Months 1-3 : Brand Presence
 Create Profiles
 Implement Brand Image
 Announce Presence
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 12.5% Increase
Twitter/Facebook/Linked in Followers
 100 - 2000 Followers
Costing
 $2,000

22. 12 - Month Social Media Marketing Timeline
Months 3-6 : Brand/Customer Engagement
 Increase Follower Base
 Monitor Brand, Industry, Niche
 Reply to Customers and Prospects
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 25 - 30% Increase
Twitter/Facebook/Linked in Followers
 1000 - 3000 Followers
Costing
 $3,000

23. 12 - Month Social Media Marketing Timeline
Months 6-12 : ROI Focus
 Special Offers for Fans, Members, Followers..
 Convert Fans, Members, Followers to Email Subscribers
 Revenue Based Campaigns
 Lead Generation
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 50 - 60% Increase
Twitter/Facebook/Linked in Followers
 > 6000 Followers
Costing
 $5,000