Clase Manual Marca
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Presentación desarrollado por Weichi He en el marco del Taller de Producto de la Escuela de Diseño UC.
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Clase Manual Marca
- 1. Manual de marca →Brand Guideline Taller de Producto 2013-➋ / Lunes 23.09.13
- 4. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition 27 28Rulesandtools Rulesandtools IMG's Barbican Guidelines ➊ Curso de acción «A guideline is a statement by which to determine a course of action.» Wikipedia MA- NUAL » DEF
- 5. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. 27 28Rulesandtools Rulesandtools 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition IMG's Barbican Guidelines ➊ Curso de acción ➋ Herramienta «A guideline aims to streamline particular processes according to a set routine or sound practice.» Wikipedia MA- NUAL » DEF
- 6. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition 27 28Rulesandtools Rulesandtools 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. IMG's Barbican Guidelines ➊ Curso de acción ➋ Herramienta ➌ Guía «By definition, following a guideline is never mandatory. Guidelines are not binding and are not enforced.» Wikipedia MA- NUAL » DEF
- 8. IMG's Nooka Guidelines Poster ➊ Introducción Presentación de marca Misión y visión Narrativa ••• MA- NUAL » strct
- 9. IMG's Nooka Guidelines Poster ➊ Introducción ➋ Construcción Presentación de identificador Grilla de construcción Área de Protección Versión invertida ••• MA- NUAL » strct
- 10. IMG's Nooka Guidelines Poster ➊ Introducción ➋ Construcción ➌ Aplicaciones Tamaños mínimos Paleta cromatica Tipografía corporativa Aplicaciones incorrectas Ejemplos de aplicación ••• MA- NUAL » strct
- 11. 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents IMG's Nooka Guidelines Poster IMG's Barbican Guidelines ➊ Introducción ➋ Construcción ➌ Aplicaciones MA- NUAL » strct
- 12. 03 Introducción
- 14. 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. IMG's Barbican Guidelines MA- NUAL » intro
- 15. 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition IMG's Barbican Guidelines MA- NUAL » intro
- 20. committed to delivering inspiring experiences. andalways... IMG's Barbican Guidelines MA- NUAL » intro
- 21. 04 Construcción
- 24. MA- NUAL » grid IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
- 25. MA- NUAL » grid IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura 'x'
- 26. MA- NUAL » grid IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura ascendentes
- 27. MA- NUAL » grid IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura descendentes
- 29. MA- NUAL » grid IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
- 30. MA- NUAL » grid IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
- 31. MA- NUAL » grid IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
- 32. MA- NUAL » A2
- 34. MA- NUAL » A2 unidad x 4x á r e a d e p r o t e c c i ó n x⁄2 x⁄2 x⁄2 x⁄2
- 35. MA- NUAL » A2
- 37. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
- 38. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
- 39. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
- 40. 05 Aplicaciones
- 42. MA- NUAL » tmño 150px 75px 50px 50px
- 43. MA- NUAL » tmño 150px 75px 50px 50px 50px
- 45. R G B Red; Green; Blue MA- NUAL » color
- 46. MA- NUAL » Color
- 47. R G B Red; Green; Blue C M Y K Cyan; Magenta; Yellow; Key MA- NUAL » color
- 48. MA- NUAL » Color
- 49. R G B Red; Green; Blue C M Y K Cyan; Magenta; Yellow; Key PANTONE MA- NUAL » color IMG's Yoshida Design
- 50. MA- NUAL » Color IMG's Berg & Berg Identity
- 51. IMG's Hong Kong Brand Guidelines MA- NUAL » color
- 53. MA- NUAL » type IMG's New York City Transit Authority Graphics Standards Manual
- 55. 42 41 Rulesandtools Futura is our voice We only use one font. Futuraisatthecoreofourvisualidentity and synonymous with our brand. Typeface IMG's Barbican Guidelines MA- NUAL » type
- 56. 44 43 Rulesandtools Three weights The Barbican likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical. Use a weight that best suits the message. The version of Futura that we use belongs to the Scangraphic font library. Details about purchasing the font are at the back of this guide. Typeface IMG's Barbican Guidelines MA- NUAL » type
- 57. 45 46Rulesandtools Three type sizes Keeping things consistent and simple makes communication quicker and easier. When the audience is familiar with the hierarchy of information, it takes them just an instant to find what they’re interested in. Our system only utilises up to three sizes: Size one for headlines or titles Size two for descriptor/subheading Size three for additional information Our wordmark is not a typesize. Typeface IMG's Barbican Guidelines MA- NUAL » type
- 58. IMG's Hong Kong Brand Guideline MA- NUAL » error
- 59. IMG's 1976 Montréal Olympics Basic Logo Standards Usos prohibidos Deformar proporciones Eliminar elementos Aplicar degradados Descomponer el logo ••• MA- NUAL » error
- 61. Barbican lounge Level 1 lounge-reservations @barbican.org.uk +44(0)20 7382 6180 Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk The City of London Corporation is the founder and principal funder of the Barbican Centre Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk IMG's Barbican Guidelines MA- NUAL » ejemp
- 62. 56 55 Rulesandtools Format Three printed sizes For simplicity’s sake, we generally use two A sizes for our printed communications, and DL in special cases. 1 A5 2 A6 3 DL 3 1 2 IMG's Barbican Guidelines MA- NUAL » ejemp
- 72. IMG's Invesco Brand Film ¡Muchas Gracias! ¿Dudas?