The document provides an overview of the production process for an African surf documentary film called "Beyond the Old, the Young, the Sea." It discusses the visual identity and branding, photo concept, web-based storytelling strategy, website development, and plans to release a trailer while the full movie is still in production. The goal is to build an engaged online audience and tell the story of the film journey before its final release.
DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas Jaritz
1.
2. N I C E T O M E E T I N G Y O U
Every movie tells a story
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M
b e y o n d . o l d y o u n g s e a . c o m
B U T H O W T O T E L L T H E S T O R Y O F A M O V I E ?
B E Y O N D . O L D Y O U N G S E A . C O M
3. Producer @ Nomad Earth Media
Co-Founder @
Andy Jaritz
twitter: andreasjaritz
4. A holistic approach to storytelling
W H A T H A P P E N S B E F O R E A M O V I E ’ S R E L E A S E ?
7. So what’s that
movie about?
T H E P R O J E C T ’ S C A N V A S
beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea
8.
9. M o r o c c o
K E Y F A C T S
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
An African Surf Documentary
10.
11.
12. L E T ’ S G O O N A M A K I N G - O F J O U R N E Y .
How’s that all
coming together?
13. Concept
5 Years of Your Life
Pocket Money
Visual Identity
K E Y F A C T S
Partners
A Crazy Crew
Content Strategy
Shooting!
15. C O R P O R A T E I D E N T I T Y - B R I E F I N G
Functional Design
Supports the Reception &
Retention of the Project
Design Telling a Story
1
3
2
Creates a Unique
Experience
4
19. The Photo Concept
T H E L I T T L E B I G B R O T H E R S O F T H E M O V I E
20. P H O T O C O N C E P T - B R I E F I N G
Covers the Journey
From North to South
Supports the
Main Project
Works as a
Separate Project
1
3
2
Conveys an Immediate
(Documentary) Experience
4
30. The Web Storytelling
B U I L D I N G A C O N T E N T P O W E R H O U S E
F O R T H E M O V I E L A U N C H
D I S T R I B U T E D C O N T E N T S T R A T E G Y
31. S T O R Y T E L L I N G - B R I E F I N G
Expands the Movie
Gives Deeper Insights
Countries, People, Cultures
Follows the Geography
1
3
2
Prepares the Launch
of the Movie
4
32. M o r o c c o
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
Telling the Story
From North to South
33. S T E P 1 : C O N T E N T C R E A T I O N W O R K F L O W C H A R T
34. S T E P 2 : C O N T E N T C R E A T I O N
O V E R V I E W A N D S I Z I N G
35. S T E P 3 : C O N T E N T C R E A T I O N - W O R K L O A D C A L C
36. S T E P 4 : C O S C H E D U L E - C O N T E N T P L A N & D I S T R I B U T I O N
37. O W N E D M E D I A - L O N G S T O R I E S
Visual Info
Insta // Web // FB // Twitter
Meme
Insta // Web // FB // Twitter
Story Post
FB // Twitter
Partner (Media)
Earned Media (PR)
44. Would you like to
join our journey?
beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea
45. A N A F R I C A N S U R F D O C U M E N T A R Y
N I C E T O M E E T I N G Y O U
THANK YOU!
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M