www.dnxglobal.com > DNX ★ Digital Nomad Conference

1. Transforming your passion into a valid
business model
31.07.2015 10:30 – 13:30h
Katja Andes

2. K a t j a A n d e s
Yo u know p r a c t i c a l tools to ...
1) Identify the ri ght i d e a
2) D e v e l o p a b u s i n e s s model from your i d e a
3) R e a l i z e a market test
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Goal

3. K a t j a A n d e s
1) S h o r t r o u n d o f i n t r o d u c t i o n
2) C r e a t e a n d s e l e c t i d e a s
3) B u s i n e s s M o d e l l ( s h o r t v e r s i o n )
4) D e v e l o p y o u r m a r k e t t e s t – s t e p s , e x a m p l e s ,
i n f r a s t r u c t u r e a n d m a r k e t i n g t o o l s
5) S t r a t e g i e s f o r f a s t c a s h f l o w
6 ) Q u e s t i o n s
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Agenda

4. K a t j a A n d e s
What‘s your n a m e?
Where a r e you from ?
D o you h a v e an i d e a ?
( If yes p l e a s e d e s c r i b e in 1 (!!) sent ence )
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Introduction Round

5. From the idea to
the market test
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

6. Questions to identify ideas
K a t j a A n d e s
Take your time, bring your h e a d in a creat ive state
Goal: collect a s many i d e a s a s p o s s i b l e
• Wishes ?
• Problem s?
• Observations
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
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7. My idea sheet 3 years ago
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8. Select an idea
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
K a t j a A n d e s
Which is th e „ r i g h t“ idea ?
Passion &
Interests
Talents &
e x p e r i e n c e s
Yo u r
conditions
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9. K a t j a A n d e s
What happens to
ideas over time?
They turn into c o m p l i c a t e d idea m o n s t e r s
à S IMPLIFY !!
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10. Define a business model
for ONE customer niche
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
K a t j a A n d e s
1 C u s t o m e r n i c h e
1 P r o b l e m / N e e d
1 S o l u t i o n
Monetization
D e t a i l e d b u s i n e s s m o d e l : B u s i n e s s M o d e l C a n v a s
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11. Set goals and create an MVP
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
K a t j a A n d e s
C r e a t e a n M V P ( M i n i m u m Vi a b l e p r o d u c t )
à What is the easiest way with the least resources
to get your first result?
Yo u n e e d :
• Targe t (1 st clien t, 1000€ s al es, 300 bet a u ser s)
• Specific offer
• Infrastructure
• Marketing
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12. Check potential and
define clear offer
F i n d i d e a s
S e l e c t i d e a s
B u s i n e s s
m o d e l
M a r k e t t e s t
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m
Step1: Research of potential
• Size o f the target g r o u p
• C o m p e t i t o r s ( N u m b e r, h o w professional a r e they ? ,
w h a t d i ff e r e n c i a t e s you from them ? )
• Prices
• C o s t s
Step 2: R o u g h c a l c u l a t i o n
Step3: D e f i n e an irresistible offer

13. Examples: Zappos
H y p o t h e s i s : P e o p l e b u y s h o e s o n l i n e
R e a l i z a t i o n :
• I n f r a s t r u c t u r e : W e b s i t e w i t h p i c t u r e s o f s h o e s f r o m t h e
n e i g h b o r h o o d s t o r e ; o r d e r à b u y i n s h o p a n d s h i p
• M a r k e t i n g : G o o g l e A d w o r d s
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

14. Example: Sunny Office
H y p o t h e s i s : L o c a t i o n - i n d e p e n d e n t e n t r e p r e n e u r s a n d f r e e l a n c e r s
w a n t t o w o r k a n d l i v e a m o n g l i k e - m i n d e d p e o p l e a n d a r e w i l l i n g
t o p a y f o r t h e o r g a n i z a t i o n .
R e a l i z a t i o n :
• I n f r a s t r u c t u r e : S i m p l e W e b s i t e w i t h s p e c i f i c o f f e r. A f t e r g e t t i n g
m i m i n u m n u m b e r o f r e g i s t r a t i o n s o r g a n i z a t i o n o f e v e n t
• M a r k e t i n g : F a c e b o o k p o s t s , g u e s t b l o g p o s t s , P R
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

15. Example: Teatox
K a t j a A n d e s
H y p o t h e s i s : H i g h q u a l i t y g r e e n M a t c h a t e a c a n b e s o l d o n l i n e
R e a l i z a t i o n :
• I n f r a s t r u c t u r e : S i m p l e W o o C o m m e r c e w e b s h o p ( f i r s t o r d e r s
w i t h i n 2 4 h )
• M a r k e t i n g : F a c e b o o k , G o o g l e A d w o r d s
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16. Basic infrastructure
1) W e b s i t e m i t s p e c i f i c o f f e r
• W e b s i t e b u i l d e r
• I m p r i n t : i m p r i n t g e n e r a t o r
• P i c t u r e s
• O n l i n e s h o p i n c l . p a y m e n t
2 ) N e w s l e t t e r s i g n - u p
3 ) A n a l y s i s
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Info: take care that commercial use and modification
of the picture is allowed by the licence!!

17. K a t j a A n d e s
Pr oject management in teams : Asana , Tre l l o
C R M : Pipedrive , Sugar CRM, ...
Organisation o f p o s t a l service : D r o p s c a n, E-Post
Tools: Scanning Apps, Evernote , D r o p b o x, Google
D r i v e
Phone calls : Voice o v e r IP ( Sipgate )
Se c r e t a r y s ervice : E buero
Automation: Newsletter systems l i k e Mailchimp ,
C o n n e c t i o n b e t w e e n s ystems w i t h p l u g i n s o r Zapier
( h t t p s://zapier.com ) o r IFTTT ( h t t p s : / / i f t t t . c o m )
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Further useful tools

18. Marketing
1) E - m a i l m a r k e t i n g ( o w n / o t h e r n e w s l e t t e r l i s t s )
2 ) B l o g m a r k e t i n g ( o w n b l o g / g u e s t p o s t s )
3 ) C o o p e r a t i o n s
4 ) F o r u m m a r k e t i n g
5 ) S o c i a l M e d i a : F a c e b o o k / Tw i t t e r ( o w n f a n p a g e / p a g e ,
F a c e b o o k g r o u p s )
6 ) P r o f e s s i o n a l n e t w o r k s : X i n g , L i n k e d i n ( g r o u p s , c o n t a c t
p a r t n e r r e a s e a r c h )
7 ) P R ( o n l i n e , o f f l i n e ) i n m a g a z i n e s , p a p e r s , r a d i o , T V
8 ) G o o g l e A d w o r d s
9 ) F a c e b o o k A d s
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

19. Examples fo fast cashflow
C a m p a i g n m o d e l
A g e n c y s t r a t e g y
C r o w d f u n d i n g
K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

20. K a t j a A n d e s
W r i t e d o w n t h e s p e c i f i c n e x t s t e p s
• w h o
• W h a t
• u n t i l w h e n
W h a t w i l l g e t d o n e a n d s t a r t i m m e d i a t e l y !
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And action!

21. The most important
K a t j a A n d e s
Start immediately!
Talk about the idea!
Look for like-minded prople to exchange!
Who learns cannot fail!
Persistance!
Have fun!
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22. K a t j a A n d e s
Offer for all DNX participants
20% off on Idea Camp Online course and
workshop with „DNX15Global“
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23. K a t j a A n d e s
Offer for all DNX participants
Exclusive 10% off of all Sunny Office
events in 2015 with „DNX15GLOBAL“.
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24. Contact
data
Katja
Andes
Katja.andes@ideacamp.de
Katja.andes@sunny-­‐office.com