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Dr Nick Broughton
- 1. The role of the pharmaceutical physician in the 21st century Dr Nick Broughton Managing Director Pharmaceuticalethics.com
- 2. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?
- 3. Conflict of interest Everything I own is paid for by income from the pharmaceutical industry I am biased
- 5. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?
- 7. Now
- 8. ZINC
- 9. ferrari
- 11. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?
- 12. Code Training
- 15. Ethical lobotomy
- 16. TheCode
- 17. BRAVE NEW WORLD
- 18. Accessible Cheap Rapid Beneficial Uncontrolled Powerful Profound Vapid Kind Harmful Cruel
- 19. Social Media Pharma Regulation
- 24. On which of the following aspects of the PMCPA digital guidance would you welcome further clarification
- 26. The current rule based compliance paradigm must change - ethically competent companies will dominate; rule-based hand-sitters will fail
- 27. Re-attach our ethical animals…
- 31. Rcα 1 EM Rc = C 1 EM
- 32. Why do ethics? Everything you do needs an ethical justification You are likely to come to the same conclusion as others Allows critical appraisal of Code and PMCPA decisions and guidance – you can’t debate if you have no ethical basis on which to argue Enables thinking through to solutions where there is no ‘Code’ guidance Allows contemplation of international issues The rest of the world doesn’t give a chuff about ‘the Code’
- 33. Poll reveals huge public backlash over MPs’ expenses Expenses: MP claimed £82 for toilet roll. Prosecutions loom as MPs face day of expenses shame Plop! Another Tory lands in the duck soup with expenses claim
- 34. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?
- 35. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?
- 36. Marketing
- 37. www. From “Hard to Reach” to “Available Everywhere” From “Controlling the message” to Transparency From mass-market selling, to connecting with the customer From “Large Campaigns” to “Continuous Engagement” The marketing model
- 38. Which would you prefer?
- 40. Staring into the abyss… …and advising agencies
- 42. Chance of benefit Risk of harm
- 43. Questions? Is the role of the pharmaceutical physician becoming content poor? Are we increasingly isolated as guardians of compliance? Are we any good at the compliance role? Are there any other jobs we could do?