Mayo clinic TRANSFORM case study, Social Media OD Summit

2. Mayo Clinic in Rochester Minnesota Using microsharing tools (Twitter) to foster a community of innovation that simply wouldn’t be possible otherwise. Questions : Can you help me? What are you learning? How can I excel here? How does this work? How am I doing? Which people should I know? 2

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4. Mayo Case Study In 2009, Mayo Clinic held “Transform” A conference run by its center for innovation. 400 participants Included the inventor of Swiffer at Procter & Gamble People from IDEO, GE, IBM, MIT, Media Lab, Massachusetts General Hospital, and the Darden School of Business 4

5. Mayo Case Study Gathered: Large enterprise innovators Designed to spark interaction among leading- edge thinkers and Promote conversation about innovation at Mayo itself. 50 percent increase in the number of people sharing online. 5

6. The Mayo Story Mayo staffers not at the event were watching it unfold online introduced new thoughts, shared ideas, and chronicled highlights as if they were at the conference. Virtual participants across the microsharing stream appointed themselves as connectors and advocates, spreading ideas out, several nodes to all corners of the organization. 6

7. The Mayo Story People wouldn’t have had that special feeling of “I got to participate in something amazing” if it weren’t for microsharing. It extended creative thinking to the whole organization without the cost and logistical headaches of a 50,000-person seminar. ~ The New Social Learning, Tony Bingham and Marcia Conner, 2010 7

8. Managing Tasks in the Unstructured, Social World [a] main benefit to social technology — and the Web ...rests in its lack of structure. ...our ability to surrender structure as a concept we held dear for ages. 8

9. More about Microsharing Many of these tools are self-initiated and self- administrated. With Twitter, we can pick what #hashtags to follow It is simpler to use. You make a smaller commitment before getting engaged. 9

10. Training or Learning? In most organizations, the role of training and development is to give people solutions to problems already solved. The collaboration enabled by social media allows teams to work together to address challenges that nobody has overcome before. 10

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****** Social Text….All people in a room…. Open Space… Affinity diagrams… OD – group, conversation… Reltionshps & connection.!!!! ****** Microsharing: It is All About the Tools. It is Not About the Tools - My Notes from Enterprise 2.0 Boston Conference by Bill Ives on 06/16/2010 “With unabating buzz over Twitter and enterprise microblogging you'd think microsharing must be new. Tell that to the birds. Or a 3-year old bursting forward nonstop. What’s fresh is how deceptively simple tools connect people and ideas better, farther, wider, faster. Hear what's on the horizon from companies creating enterprise microblogging solutions and how people in organizations are using these tools as a smart unified messaging stream.” B said microsharing is an innovation No one blogs now, they tweet (I do not completely agree – bogs and microsharing complement each other). It facilitates interaction even though not technically profound. (perhaps the profound part is the simplicity). Tim said microsharing shits employee behavior from information hording to information sharing and now you see the informal social organization of the firm emerge. Mike said all these positioning thoughts have been applied to prior tools such as email, IM, or collaboration. We improve the tools but they do not necessarily cause the behavior change. There needs to be more than the tools. Marcia said that she asks her client organizations if they are really interested in breaking down the silos. Or do you want to just open windows between them. Silos exist for reasons. I think that one of the differences between these tools and Twitter is that you have more control over the silos and when they are up and when they are down through such features as groups and permission levels. Steve mentioned a CEO uses microsharing to come out of his bubble to better to see what is going around the enterprise. This goes back to his comment about getting rid of the ‘to” line in an email. It is one to many. One person asked about the big deal of microsharing. JB said that adoption of their collaboration suite is doubled when microsharing is included as a feature. Their tool has blogs, wikis and other tools. People like the quick means. So is microsharing taking mind share form other e2o tools? Tim said that Socialcast can sit on tip of them as an interface so there is an integration. Mike said alerts were around in the 90s. One thing that is new is that these tools are self-initiated and self administrated. We can pick what hashtags to follow. It is simpler to use. Eugene said you make a smaller commitment before getting engaged. This is a big part of what Twitter offers.
In 2009, Mayo Clinic held a conference called “Transform,” run by its center for innovation. The 400 participants included the inventor of Swiffer at Procter & Gamble and people from IDEO, GE, IBM, MIT Media Lab, Massachusetts General Hospital, and the Darden School of Business. It was a gathering of large enterprise innovators, specifically designed to spark interaction among leading-edge thinkers and promote conversation about innovation at Mayo itself. Run six months after the launch of its microsharing network pilot, the organization saw a 50 percent increase in the number of people sharing online. Inside the organization, people who were not at the event but were watching it unfold online introduced new thoughts, shared ideas, and chronicled highlights as if they were at the conference. Virtual participants across the microsharing stream appointed themselves as connectors and advocates, spreading ideas out several nodes to all corners of the organization. People wouldn’t have had that special feeling of “I got to participate in something amazing” if it weren’t for microsharing. It extended creative thinking to the whole organization without the cost and logistical headaches of a 50,000-person seminar.
Listen to Dr. Rosenman talk about his vision for Mayo Clinic's upcoming Transform symposium. Innovation is finding NEW ways, quality improvement and innovation work together. At Mayo now, to figure out how to redefine our roles, so in the next century we can be the best. Insights, don’t come from within healthcare, they come from other disciplines…. Design, business, anthropology, engineers, they and others, solutions – that help us do our jobs betters. Bio-medical conferences, what is going to be delivered is pre-determined. Symposium, some content will be determined during and after… Exchange…collaborate…
In 2009, Mayo Clinic held a conference called “Transform,” run by its center for innovation. The 400 participants included the inventor of Swiffer at Procter & Gamble and people from IDEO, GE, IBM, MIT Media Lab, Massachusetts General Hospital, and the Darden School of Business. It was a gathering of large enterprise innovators, specifically designed to spark interaction among leading-edge thinkers and promote conversation about innovation at Mayo itself. Run six months after the launch of its microsharing network pilot, the organization saw a 50 percent increase in the number of people sharing online. Inside the organization, people who were not at the event but were watching it unfold online introduced new thoughts, shared ideas, and chronicled highlights as if they were at the conference. Virtual participants across the microsharing stream appointed themselves as connectors and advocates, spreading ideas out several nodes to all corners of the organization. People wouldn’t have had that special feeling of “I got to participate in something amazing” if it weren’t for microsharing. It extended creative thinking to the whole organization without the cost and logistical headaches of a 50,000-person seminar.
A collaborative research study developed by Mayo Clinic and Nurture by Steelcase , was conducted to understand the extent to which a consultation room designed to support present-day clinical encounters could affect the consultation between patients and clinicians. The results of this randomized trial, the first of its kind, will appear in the October issue of Health Environments Research and Design Journal (HERD).
PLAIN ENGLISH gor people like RON, questions… Meeting room down the hall, short texts – short sentence Smoke signals Seinfeld At all stages and ages, small bursts of communication. Can you help me? What are you learning? How can I excel here? How does this work? How am I doing? Which people should I know? Sticky notes on the wall…. Affinity diagrams… ****** Social Text….All people in a room…. Open Space… ******
This is a big part of what Twitter offers. #Haiti #Japan Thorough explaination of a hashtag…. Welcome to this thing that you are interested in…………. Title…. Subject title……..People talking in short sentences… People you might meet IRL later, because you share a common interest and are helping each other KEYWORDS -- build common interest groups on line….. #ODSummit11 #change #management Search email…. ODSummit Search computer for a file…. Your computer email in reverse….

Mayo clinic TRANSFORM case study, Social Media OD Summit

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