Taking It To The Next Level provides well-rounded, practical information to help businesses grow in a convenient half-day seminar, so you can go back to the office and begin to implement these great ideas. The social media primer is brought to you by Deven Nongbri (@dnongbri on Twitter).

1. What Is Social Media and
Why Be A Part of It?
Taking It To The Next Level
September 3, 2009
Deven Nongbri, Principal
NONGBRI MARKETING

2. What Is Social Media And
Why Be A Part of It?
• Is Social Media a fad?
• What exactly is Social Media?
• Why is Social Media more than a
marketing tool?
• Who’s doing it now?
• Who’s doing it right?
• What do I need to watch out for?
• How can I get my business going with
Social Media?

3. Social Media: Too Complex?
• It’s not a broadcast medium
• It’s meant to be a conversation

4. Social Media: It’s Simple, Really
Gaping Void courtesy of Hugh MacLeod – 2009

5. Social Media: It’s SOCIAL
“The desire to be part of
a group that shares,
cooperates, or acts in
concert is a basic
human instinct.”
Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations - 2008

6. Social Media: A Definition
• Companionship through communication
– The need to be social
• Digital realm simply amplifies what we experience and how we
experience it
– Things happen quickly…and everywhere at the same time
Communication Companionship
Social
Media
Technology

7. Social Media Examples
Social Media Wheel courtesy of Brian Solis & Jesse Thomas – 2009

8. Social Media: Brass Tacks
• With all those media and platforms
available, WHAT REALLY WORKS?
• “People connecting to people, even when
some people represent brands.” (That’s
OK, really.)
• Comcast, Dell, Ford
– Each of these companies have enhanced
their brands & bottom lines with a focus on
people in their social media efforts
Greg Verdino, Social Graces - 2009

9. Social Media: Customer Care

10. Social Media: Product Development

11. Social Media: Customer Interaction

12. Social Media: SMB Benefits
• MarketTools (Spring 2009) study looked at 350 small
businesses across country
• Determined top areas where social media helped in their
businesses

13. Social Media: SMB Brass Tacks
• Making a splash with social media is not
about your budget
• The only limit is your creativity
• Kogi BBQ
• The Marsh Café
• Wiggly Wigglers
– Each of these companies have taken creative
approaches to leveraging social media in their
everyday business

14. Social Media: Location

15. Social Media: Technology & Relevance

16. Social Media: People

17. Social Media: Don’t Do This
• Don’t get pushy
• Don’t try to control the conversations
– Brands are guests in the conversations
– When they try to control, they fail
• People & communities drive the conversations

18. Social Media: Do This
• Listen
– Be respectful, hear the conversation first
• Guide
– Give employees the tools to provide quality
conversation in a social media setting
• Engage
– Jump in when & where appropriate, look to
add value to the conversation
• Measure
– Keep metrics just like any other marketing or
PR campaign

19. Social Media: Contact
• NONGBRI MARKETING
• deven@nongbri.com
• Twitter: @dnongbri
• LinkedIn, Facebook, Flickr, etc.
THANK YOU!

20. Thanks
• Many thanks to…
– Erik Qualman (and Karl Fisch, Scott McLeod
and Fatboy Slim)
– Hugh MacLeod
– Clay Shirky
– Brian Solis and Jesse Thomas
– Greg Verdino
– Michael A. Stetzner
– Lauren Fisher