SlideShare uma empresa Scribd logo
1 de 19
Writing for the Mass Media UCSD Extension Mike Lawson 760/753-5943 [email_address]
Writing in a Media Environment ,[object Object],[object Object],[object Object],[object Object]
Elements of News ,[object Object]
News Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Ws and H ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Fundamental Sources of Information ,[object Object],[object Object],[object Object]
Attribution of Sources ,[object Object]
Interviewing ,[object Object],[object Object],[object Object]
Steps to a Successful Interview ,[object Object],[object Object],[object Object]
Types of Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Following the Interview ,[object Object],[object Object]
Observation ,[object Object],[object Object],[object Object]
Stored Sources of Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credibility of Sources ,[object Object],[object Object],[object Object],[object Object]
Accuracy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deadlines ,[object Object],[object Object],[object Object]
Ethical Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finally… ,[object Object]

Mais conteúdo relacionado

Destaque

Pennsylvania Credit Union Association PR Crises Strategies
Pennsylvania Credit Union Association PR Crises StrategiesPennsylvania Credit Union Association PR Crises Strategies
Pennsylvania Credit Union Association PR Crises Strategiesdml communications
 
Write for Media ucsd_ext_spring12_5 pt1
Write for Media ucsd_ext_spring12_5 pt1Write for Media ucsd_ext_spring12_5 pt1
Write for Media ucsd_ext_spring12_5 pt1dml communications
 
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2dml communications
 
Write for media ucsd_ext_spring12_6
Write for media ucsd_ext_spring12_6Write for media ucsd_ext_spring12_6
Write for media ucsd_ext_spring12_6dml communications
 
Writefor media ucsd_ext_spring12_3_pt1
Writefor media ucsd_ext_spring12_3_pt1Writefor media ucsd_ext_spring12_3_pt1
Writefor media ucsd_ext_spring12_3_pt1dml communications
 
Write for Media ucsd_ext_spring12_5 pt2
Write for Media ucsd_ext_spring12_5 pt2Write for Media ucsd_ext_spring12_5 pt2
Write for Media ucsd_ext_spring12_5 pt2dml communications
 
Writing for Media - Advertising
Writing for Media - AdvertisingWriting for Media - Advertising
Writing for Media - Advertisingdml communications
 
Social Media Tips and Ton 'o Tools for Credit Unions
Social Media Tips and Ton 'o Tools for Credit UnionsSocial Media Tips and Ton 'o Tools for Credit Unions
Social Media Tips and Ton 'o Tools for Credit Unionsdml communications
 
Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)dml communications
 
Leverage Social Media for Credit Unions
Leverage Social Media for Credit UnionsLeverage Social Media for Credit Unions
Leverage Social Media for Credit Unionsdml communications
 
Write for media ucsd_ext_spring12_1
Write for media ucsd_ext_spring12_1Write for media ucsd_ext_spring12_1
Write for media ucsd_ext_spring12_1dml communications
 
Writefor media ucsd_ext_spring12_7
Writefor media ucsd_ext_spring12_7Writefor media ucsd_ext_spring12_7
Writefor media ucsd_ext_spring12_7dml communications
 
Writing for Media - News Stories
Writing for Media - News StoriesWriting for Media - News Stories
Writing for Media - News Storiesdml communications
 

Destaque (18)

Pennsylvania Credit Union Association PR Crises Strategies
Pennsylvania Credit Union Association PR Crises StrategiesPennsylvania Credit Union Association PR Crises Strategies
Pennsylvania Credit Union Association PR Crises Strategies
 
Write for Media ucsd_ext_spring12_5 pt1
Write for Media ucsd_ext_spring12_5 pt1Write for Media ucsd_ext_spring12_5 pt1
Write for Media ucsd_ext_spring12_5 pt1
 
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
 
Write for media ucsd_ext_spring12_6
Write for media ucsd_ext_spring12_6Write for media ucsd_ext_spring12_6
Write for media ucsd_ext_spring12_6
 
Writefor media ucsd_ext_spring12_3_pt1
Writefor media ucsd_ext_spring12_3_pt1Writefor media ucsd_ext_spring12_3_pt1
Writefor media ucsd_ext_spring12_3_pt1
 
Write for Media ucsd_ext_spring12_5 pt2
Write for Media ucsd_ext_spring12_5 pt2Write for Media ucsd_ext_spring12_5 pt2
Write for Media ucsd_ext_spring12_5 pt2
 
Writing for Media - Advertising
Writing for Media - AdvertisingWriting for Media - Advertising
Writing for Media - Advertising
 
Social Media Tips and Ton 'o Tools for Credit Unions
Social Media Tips and Ton 'o Tools for Credit UnionsSocial Media Tips and Ton 'o Tools for Credit Unions
Social Media Tips and Ton 'o Tools for Credit Unions
 
Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)Social Media Cynic 2013 (updated)
Social Media Cynic 2013 (updated)
 
Leverage Social Media for Credit Unions
Leverage Social Media for Credit UnionsLeverage Social Media for Credit Unions
Leverage Social Media for Credit Unions
 
Write for media ucsd_ext_spring12_1
Write for media ucsd_ext_spring12_1Write for media ucsd_ext_spring12_1
Write for media ucsd_ext_spring12_1
 
Writing for Media - Broadcast
Writing for Media - BroadcastWriting for Media - Broadcast
Writing for Media - Broadcast
 
Writefor media ucsd_ext_spring12_7
Writefor media ucsd_ext_spring12_7Writefor media ucsd_ext_spring12_7
Writefor media ucsd_ext_spring12_7
 
Writing for media 1
Writing for media 1Writing for media 1
Writing for media 1
 
Writing for Media - News Stories
Writing for Media - News StoriesWriting for Media - News Stories
Writing for Media - News Stories
 
Writingfor Media - PR class
Writingfor Media - PR classWritingfor Media - PR class
Writingfor Media - PR class
 
Writing for Media - Writing
Writing for Media - WritingWriting for Media - Writing
Writing for Media - Writing
 
writing for print media
writing for print mediawriting for print media
writing for print media
 

Semelhante a Writing for Media - Media Environ

Fake news presentation lirt summit 2018
Fake news presentation lirt summit 2018Fake news presentation lirt summit 2018
Fake news presentation lirt summit 2018PamelaPfeiffer1
 
Online Journalism Oct 2 Blogs Interactivy Sources
Online Journalism  Oct 2   Blogs Interactivy SourcesOnline Journalism  Oct 2   Blogs Interactivy Sources
Online Journalism Oct 2 Blogs Interactivy SourcesNeil Foote
 
Web reporting review
Web reporting reviewWeb reporting review
Web reporting reviewAnna Polud
 
Owl Purdue Persuasive Writing
Owl Purdue Persuasive WritingOwl Purdue Persuasive Writing
Owl Purdue Persuasive Writingcatweaver321
 
Writing to Persuade—OWL
Writing to Persuade—OWLWriting to Persuade—OWL
Writing to Persuade—OWLCharles Coursey
 
Social Studies Skills And Methods
Social  Studies  Skills And  MethodsSocial  Studies  Skills And  Methods
Social Studies Skills And MethodsEmily Holmes
 
PRHS: Researching, Citing Sources, and Avoiding Plagiarism
PRHS: Researching, Citing Sources, and Avoiding PlagiarismPRHS: Researching, Citing Sources, and Avoiding Plagiarism
PRHS: Researching, Citing Sources, and Avoiding Plagiarismjobear04
 
Introduction To Research (Part 2)
Introduction To  Research (Part 2)Introduction To  Research (Part 2)
Introduction To Research (Part 2)jmonroe3
 
Mr. Beridon received your requests for information and returned .docx
Mr. Beridon received your requests for information and returned .docxMr. Beridon received your requests for information and returned .docx
Mr. Beridon received your requests for information and returned .docxroushhsiu
 
Training Presentation - Media Relations
Training Presentation - Media RelationsTraining Presentation - Media Relations
Training Presentation - Media Relationskelleynt
 

Semelhante a Writing for Media - Media Environ (20)

IABC Nonprofit Seminar – Media Relations
IABC Nonprofit Seminar – Media RelationsIABC Nonprofit Seminar – Media Relations
IABC Nonprofit Seminar – Media Relations
 
Media Writing Continued
Media Writing ContinuedMedia Writing Continued
Media Writing Continued
 
Fake news presentation lirt summit 2018
Fake news presentation lirt summit 2018Fake news presentation lirt summit 2018
Fake news presentation lirt summit 2018
 
Online Journalism Oct 2 Blogs Interactivy Sources
Online Journalism  Oct 2   Blogs Interactivy SourcesOnline Journalism  Oct 2   Blogs Interactivy Sources
Online Journalism Oct 2 Blogs Interactivy Sources
 
Newswriting
NewswritingNewswriting
Newswriting
 
Web reporting review
Web reporting reviewWeb reporting review
Web reporting review
 
Owl Purdue Persuasive Writing
Owl Purdue Persuasive WritingOwl Purdue Persuasive Writing
Owl Purdue Persuasive Writing
 
Writing to Persuade—OWL
Writing to Persuade—OWLWriting to Persuade—OWL
Writing to Persuade—OWL
 
Sources (2)
Sources (2)Sources (2)
Sources (2)
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Social Studies Skills And Methods
Social  Studies  Skills And  MethodsSocial  Studies  Skills And  Methods
Social Studies Skills And Methods
 
PRHS: Researching, Citing Sources, and Avoiding Plagiarism
PRHS: Researching, Citing Sources, and Avoiding PlagiarismPRHS: Researching, Citing Sources, and Avoiding Plagiarism
PRHS: Researching, Citing Sources, and Avoiding Plagiarism
 
Introduction To Research (Part 2)
Introduction To  Research (Part 2)Introduction To  Research (Part 2)
Introduction To Research (Part 2)
 
Social media
Social mediaSocial media
Social media
 
GETTING YOUR MESSAGE RIGHT
GETTING YOUR MESSAGE RIGHTGETTING YOUR MESSAGE RIGHT
GETTING YOUR MESSAGE RIGHT
 
Mr. Beridon received your requests for information and returned .docx
Mr. Beridon received your requests for information and returned .docxMr. Beridon received your requests for information and returned .docx
Mr. Beridon received your requests for information and returned .docx
 
Intro to journalism
Intro to journalismIntro to journalism
Intro to journalism
 
Week 5 Persuasive Messages 2
Week 5 Persuasive Messages 2Week 5 Persuasive Messages 2
Week 5 Persuasive Messages 2
 
Dean R Berry Conspiracy Theories: Claims and Evidence
Dean R Berry Conspiracy Theories:  Claims and EvidenceDean R Berry Conspiracy Theories:  Claims and Evidence
Dean R Berry Conspiracy Theories: Claims and Evidence
 
Training Presentation - Media Relations
Training Presentation - Media RelationsTraining Presentation - Media Relations
Training Presentation - Media Relations
 

Mais de dml communications

Effective Uses of Twitter for Credit Unions
Effective Uses of Twitter for Credit UnionsEffective Uses of Twitter for Credit Unions
Effective Uses of Twitter for Credit Unionsdml communications
 
No Nonsense News Pitches for Credit Unions
No Nonsense News Pitches for Credit UnionsNo Nonsense News Pitches for Credit Unions
No Nonsense News Pitches for Credit Unionsdml communications
 
Write for media ucsd_ext_spring12_8
Write for media ucsd_ext_spring12_8Write for media ucsd_ext_spring12_8
Write for media ucsd_ext_spring12_8dml communications
 
Write for Media ucsd_ext_spring12_4
Write for Media ucsd_ext_spring12_4Write for Media ucsd_ext_spring12_4
Write for Media ucsd_ext_spring12_4dml communications
 
Georgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social MediaGeorgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social Mediadml communications
 

Mais de dml communications (8)

Effective Uses of Twitter for Credit Unions
Effective Uses of Twitter for Credit UnionsEffective Uses of Twitter for Credit Unions
Effective Uses of Twitter for Credit Unions
 
No Nonsense News Pitches for Credit Unions
No Nonsense News Pitches for Credit UnionsNo Nonsense News Pitches for Credit Unions
No Nonsense News Pitches for Credit Unions
 
Write for media ucsd_ext_spring12_8
Write for media ucsd_ext_spring12_8Write for media ucsd_ext_spring12_8
Write for media ucsd_ext_spring12_8
 
Write for Media ucsd_ext_spring12_4
Write for Media ucsd_ext_spring12_4Write for Media ucsd_ext_spring12_4
Write for Media ucsd_ext_spring12_4
 
Firefighters2010 social media
Firefighters2010 social mediaFirefighters2010 social media
Firefighters2010 social media
 
Twitter 4 Credit Unions
Twitter 4 Credit UnionsTwitter 4 Credit Unions
Twitter 4 Credit Unions
 
Georgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social MediaGeorgia Credit Union Affiliates Social Media
Georgia Credit Union Affiliates Social Media
 
SC/NC CUNA Social Media Uses
SC/NC CUNA Social Media UsesSC/NC CUNA Social Media Uses
SC/NC CUNA Social Media Uses
 

Último

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 

Último (20)

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 

Writing for Media - Media Environ

  • 1. Writing for the Mass Media UCSD Extension Mike Lawson 760/753-5943 [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.