This document discusses leveraging social media to gain and retain members for credit unions. It recommends that credit unions use social media to share helpful information from members, staff, and news; tell member success stories and get to know staff; educate without being salesy on topics like mortgages and investments; be human by tweeting meetups and videos; hold contests to engage members; and have a social media plan with objectives and goals. It also provides examples of credit unions using social media successfully and tips to be consistent, make content easy to share and participate in, and integrate social media to complement traditional marketing.
13. Numbers.
800 million (3rd largest country)
225 million (1 billion tweets per week)
130 million (1 new member per second)
490 million (35 hrs uploaded per min.)
19. Why?
• Another opportunity to engage
• Less disruptive message
• Trusted resource
• Add value
“Conversation goes on with or without you.”
20. How to gain & retain?
• Share
• Tell a story
• Educate
• Human touch
• Contests
• Have a plan
Amazingly, only 30% of CUs have a social media plan -Filene
21. Share.
• Provide helpful information
• From members
• From staff
• From mainstream or industry news
• Be a financial info resource
• Don’t ask for anything in return
22. Tell a story.
• Member success stories
• Staff (get to know or SME)
• Philanthropy
• Awards
23. Educate
• Don’t be too “salesy”
• Advice or “How to”
• Mortgage
• PFM
• Online services
• Investments
• Be a resource
24. Be human.
• People relate to people — not logos
• Tweet-up (to meet)
• Videos
• Unitus’ iPad ex.
Unitus’ Brett Wooden w/ iPad
The things about stories -- they create a reason for people to care about you.\nWhen people care about you, they want to do business with you.\nAnd the more people who do business with you, the more stories you have to tell.\n