1.
Design Sprints for Awesome Teams
Running Design Sprints for
Rapid Digital Product Development
Image by Nathan Meijer on flickr
CC BY-NC-ND 2.0
Museums and the Web 2016
Los Angeles, CA | April 6, 2016
Dana Mitroff Silvers, Designing Insights
Ahree Lee, J. Paul Getty Trust
designing insights
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
www.DesigningInsights.com | www.DesignThinkingforMuseums.net

2.
@ahreelee
@dmitroff
Dana
Ahree
Introductions
#DesignSprint #DesignThinking #MWXX
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3.
What are we talking about today?
DESIGN
THINKING
AGILE
DESIGN
SPRINTS
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4.
What is design thinking?
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5.
A set of methods and mindsets for
discovering opportunities and generating
innovative, human-centered solutions
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6.
What is Agile?
Image by Dave Gray on flickr CC BY-ND 2.0
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7.
What is Agile?
Image by Dave Gray on flickr CC BY-ND 2.0
A software development framework that
focuses on incremental units of work,
iterative releases, and adaptive planning.
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8.
What are design sprints?
A practical, time-boxed process for
answering critical business questions
through an application of methods drawn
from design thinking and Agile.
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9.
Learn faster
Image © 2015 GoogleVentures
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10.
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11.
http://www.thesprintbook.com/sprint-week
April 18
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12.
Process steps
Image © Richard Banfield, C.Todd Lombardo, and Trace Wax
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13.
Our process
UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST
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14.
Our process
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15.
Image by the Stanford d.school
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16.
Human-centered
Bias toward action
Iterative
Collaborative
Mindsets
Yes, and
Embrace time constraints
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17.
Typical Schedule
Monday Tuesday Wednesday Thursday Friday
UNDER-
STAND
DEFINE DIVERGE BUILD TEST
CONVERGE
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18.
Before
Before
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19.
After
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20.
Let’s dive in!
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21.
Five teams of 4-5
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22.
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23.
Image from flickr by Knight Center of Digital Excellence
your mission today:
Redesign the
Los Angeles tourist
experience.
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24.
Understand: methods
immerse
observe
engage
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25.
What people say, what people
do, and what they say they do
are entirely different things.
-Margaret Mead
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26.
Immerse
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27.
Immerse
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28.
Interviewing
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29.
Best practices
Encourage stories
Use open-ended questions
Always ask “Why?”
Allow space for silence.
Take notes!
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30.
Roles
Primary interviewer
Secondary interviewer
Note-taker
Observer(s)
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31.
Starter questions
“What has been the best part of your
experience in LA so far? Why?”
“What has been the worst part of your
experience in LA so far? Why?”
“Tell me a story about a visit to another large
city that stands out in your memory.”
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32.
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33.
Define
Synthesize our information
Begin to reframe the problem
—and opportunities
Identify user needs + insights
Image by Alan Cleaver on Unsplash
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34.
If I had 20 days to solve a problem,
I would take 19 to define it.
-Albert Einstein
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35.
Select 1 of your interviewees
3 min as a team
Which interview
stands out the most?
Which was the
richest or most in-
depth?
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36.
Needs and insights
Image by Alan Cleaver on Unsplash
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37.
Human emotional and physical
necessities.
Verbs, not nouns
Opportunities, not solutions
Needs are…
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38.
Something you can see from the
outside that your user cannot see.
An “aha,” a contradiction, a surprise
Insights are…
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39.
Examples
Insights:
What + why behind the needs
She wants to feel
smarter than her
brother—he’s been
getting all the attention
these days!
Needs:
Verbs, not nouns
To reach
To get attention
To gain knowledge
To learn
To feel like an adult
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40.
Your turn!
Insights:
What + why behind the needs
Needs:
Verbs, not nouns
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41.
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42.
Image by the Stanford d.school
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43.
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44.
Why do we use “How might we”?
Allow us to defer judgment during
brainstorming
Focus brainstorming in actionable
directions
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45.
Best practices
Use actionable verbs
help, make, foster, encourage, promote, support,
identify, celebrate
Don’t “bake in” the solution
Can you think of at least 50 ways to solve it?
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46.
Write at least 5 HMW statements
5 min on your own
Use actionable verbs
Don’t bake in the solution
Write ONE HMW
per Post-it
Make them legible!
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47.
Post your HMWs on wall for team to see
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48.
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49.
Ideation rules
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50.
Build on ideas
Image by Susan Adams on Wikimedia Commons
CC BY-SA 2.0
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51.
Go for quantity
Image by Gaetanlee on flickr
CC BY 2.0
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52.
Go for wild ideas
build on ideas
go for quantity
Image by Eva Rinaldi on flickr
CC BY-SA 2.0
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53.
Defer judgment
Image by David K on flickr
CC BY-SA 2.0
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54.
Be visual + capture all ideas
build on ideas
go for quantity
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55.
Idea generation with Crazy 8s
5 min on your own
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56.
Who had the most?
Prizes!!!
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57.
Pick 1 idea + storyboard it
5 min on your own
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58.
Post + share
Post all storyboards on the wall
Elect a timekeeper in your team
Each individual gets 1 minute to share
his/her solution with team mates
1 min per person
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59.
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60.
Image by the Stanford d.school
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61.
Sticker voting
Identify 1 idea that the team wants
to move forward for prototyping
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62.
How it works
Stickers are like money—spend it
where and how you want!
Voting is a silent, solo activity
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63.
Criteria for today
Most likely to delight our user
[ORANGE]
Easiest to implement/build
[GREEN]
[You can use different criteria in your own sprint!]
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64.
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65.
Image by the Stanford d.school
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66.
Product or service?
Welcome
to LA!
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67.
Prototype examples
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68.
Mobile tour
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69.
Tablet app
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70.
Clickable wireframes
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71.
In-gallery interactive
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72.
Services
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73.
Assumption board
Idea: _____________
Assump&ons Test with… Validated if…
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74.
Examples
Idea: On-demand, personalized, private tours of LA with local
residents (“Uber for tourists”)
Assump&ons Test with… Validated if…
Tourists will want to spend a
few hours with a stranger in
his/her car
Fake sign-up form
Number of sign-ups
Driving around LA is a good
way to see things
Take someone on a
mock tour
We can see a
specified number of
sights on the tour
Locals know enough to
provide good tours
Follow-up interviews
with passengers who
take the mock tour
Users posiMvely
respond to the tour
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75.
Your turn
Idea: _____________
Assump&ons Test with… Validated if…
5 min as a team
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76.
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77.
Share prototypes
Testing best practices
Hand over your
prototype
Show, don’t tell
Remember your
ethnographic
mindset
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78.
Share prototypes
Decide on roles
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79.
Share prototypes
How many users?
Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93
Conference (Amsterdam,The Netherlands, 24-29 April 1993), pp. 206-213.
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80.
Design thinking resources
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81.
Tips for running your own sprints
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82.
Find a good space
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83.
Invite a cross-functional group
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84.
Set your schedule
Monday Tuesday Wednesday Thursday Friday
Understand Define Diverge Build Test
Converge
Five-Day Sprint
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85.
Set your schedule
Day 1 Day 2 Day 3
Understand Diverge Build
Define Converge Test
Three-Day Sprint
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86.
Set your schedule
Day 1 Day 2
Understand Converge
Define Build
Diverge Test
Two-Day Sprint
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87.
Assemble your supplies
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88.
Appoint two sprint masters
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89.
Ideal group size is between 7-16
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90.
Establish device rules
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91.
Make it fun!
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92.
Resources
Thoughtbot Playbook
http://playbook.thoughtbot.com
https://github.com/thoughtbot/guides
Google Ventures Design Sprint
http://www.gv.com/sprint/
Google Design Sprint Methods Playbook
https://developers.google.com/design-sprint/product/
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93.
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94.
http://www.thesprintbook.com/sprint-week
April 18
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95.
Prototyping tools
Paper and Post-its
Balsamiq
Keynote
Keynotopia
Proto.io
Flinto
Axure
InVision
InDesign
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96.
Retrospective
I learned...
I wonder…
I’m going to try…
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97.
!