United Fun Traders is a holding company with several subsidiaries that operate in the mobile telecom market in Eastern Europe and globally. The company develops and distributes mobile products and services including games, multimedia content, and value-added services. It has direct billing connectivity with major operators in Russia, Ukraine, and other countries. United Fun Traders works with carriers to provide branded portals and manages portals for Tele2, Mail.ru, and other partners. It aims to leverage its experience, content catalog, and technical capabilities into new partnership opportunities.
2. United Fun Traders company (UFT) is a part of the corporation
holding leading positions in the Eastern European mobile telecom market. UFT
business activities are targeted to the Russia/CIS/international markets with
the main goal of marketing and distribution of own-developed and licensed
products/services globally.
The corporation also includes:
• I-Free: leading service provider in Russia/CIS, specialized in development,
aggregation and distribution of mobile products and VAS services.
• Herocraft: the biggest Russian producer of top-quality J2ME games with
successful D2C and B2B distribution world-wide.
• Foundreams: design and development studio specialized in multimedia content
and services, targeted primarily on innovative video/graphic products for 3G mobile
networks.
Holding exclusive first-hand IP rights and full feedback control of production and
development, UFT performs as international front-office for corporate sales and
marketing internationally.
3. 3 sides of VAS market: UFT is the holistic solution
i-Free HeroCraft FounDreams
Billing/Content/Portal development Applications development/Portal Multimedia content creation and
development/Marketing deployment
Leading VAS provider in CIS/Russia Leading J2ME/WM/Symbian/Palm Multimedia specialists
/Android games developer in Eastern
Europe
Direct billing connectivity with top rev Portfolio of more than 80 branded/casual Full range of products in pictures,
share to operators in Russia, Ukraine, high quality games animations, video, themes etc
Kazakhstan, Belarus
Aggregated local and foreign (including Own D2C channel with more than 120 Catalogue of more than 3000 content
branded) content connections worldwide items
D2C channels (print media, wap-portals, A lots of awards and prizes in different Own production base
TV, Operators’ decks) nominations
Maintains portals: TELE2 Russia, MTS High-scoring, community games, in-game IP rights owner
Women, Svyaznoy, NTK, Samsung Fun purchase possibility in all new games
Club Russia/CIS)
UNITED FUN TRADERS
Connectivity/ Billing Content D2C / B2B experience
Russia, CIS, Eastern Europe, Mexico, Brazil, Local content aggregated in all mentioned TELE2 Croatia, Estonia portal, Telcel portal
India, China areas presence, Brazil portals presence
4. Russia / CIS / Europe
#1-3 in revenue (depends on the operator)
Strong D2C and B2B presence
Direct billing and connectivity in Russia, Ukraine, Belarus,
Kazakhstan etc (different price points for various types of content)
Own D2C channels (printed media, wap-portals, 3rd party wap-
portals management and content provision)
Mobile Social Network Jamango launched in Russia 3 years ago.
About 2 mln subscribers for now
Mobile Social WAP/WEB-based Network I-Social launched in
Russia/Ukraine 6 months ago. 1 mln subs for now
Local content aggregated, deals with all rights holders
Strong marketing experience
Outstanding technical background (i-Free manages Samsung Fun
Club in Russia/Ukraine)
5. Our achievements
- Tele2 WAP-portal in Croatia is fully managed by us
- Scoring championship WAP-portal launched with Mail.ru (the biggest free email provider in Russia/CIS)
- Branded scoring championship WAP-portal in Poland for Play
- Branded scoring championship WAP-portal in Brazil for TIM
- Branded scoring championship WAP-portal in Bulgaria for Vivacom
- Cooperation with Sangfei/Philips – preloaded demos for Russia/CIS market; WAP/WEB content portals
- Partners for mobile content sales in more than 65 countries all over the world
6. Other projects
Direct cooperation with carriers:
Verizon VCAST: Brew and Android games Verizon branded appstore.
- 26 mln active users
Turkcell: Turkish leading mobile carrier gaming portal
- 2.9 mln try&buy downloads in 2010
- Farm Frenzy became 4th most downloadable game
VHA: Vodafone Hurchinson Australia gaming portal
- Majesty Kingdoms was in the Top-5 downloads for 3 months
7. Cooperation with Sangfei
Portal main features:
- Automatic handset detection via user agent list
- Content browsing + hitlists (Top, New, Promo) with banners
- Free content section: Demo games, non-gaming content
- Paid content section: Full games, non-gaming content
- High-scoring games championships with prizes: 4-5 games with
rotation, separate ranking table for each game
- User chat
8. Non-gaming content
We can offer more than 3000 titles including:
- videos
- wallpapers
- animated pictures
- RBT (~100 items in English or w/o voice)
- cartoons
Commercial terms
Flexible financial options:
1) Revenue share
2) Fixed payment per download
3) Fixed one-time payment (license buy-off)
9. Herocraft games
- 80 games in the catalogue and 20 in the roadmap supporting all
modern mobile platforms: java, android, blackberry, symbian
- 2500+ devices supported
- Branded and non-branded. TOP Downloads in Android Market and OVI
Store
- Try & Buy model (given for free, unlock via SMS; high conversion rate)
- Micropayments (lives, items, levels can be bought via SMS)
10. Random Dating service
Service description: SMS based dating service allows users to communicate
via SMS.
- cheap SMS cost
- easy 2-3 steps registration.
- partner for conversation is picked randomly based on user’s personal
data – age, sex etc.
- suitable for countries with low VAS penetration
- average ARPU – 1$ (SMS cost is 0.17$)
- high revenues with minimal setup cost!
11. With hope for long-term cooperation
Dmitriy Surchenov
CSO
dmitriy.surchenov@u-f-t.com
United Fun Traders Ltd.
mobile: +79119892469